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Dhairya Bagga
18 followers -
SEO @TimesInternet
SEO @TimesInternet

18 followers
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Give your best shot - One More Time!
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Google Adwords' Keyword Planner gives same Search Volume, Competition, Suggested Bid & rest, for both Singular & Plural Queries, say 'Refrigerator' & 'Refrigerators'. But the SERP (Search Engine Result Page) is different in both cases, especially Organic Results.
Isn't that contradictory? Either the SERP for both queries should be same or the Search Volume & Competition should be different.

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