Cover photo
Helen Overland
Works at Search Engine People
Attended University of Western Ontario
Lives in Toronto, ON
829 followers|7,940 views


In her circles
406 people
Have her in circles
829 people
Barry Schwartz's profile photo

Helen Overland

Shared publicly  - 
Purbita Ditecha's profile photo
Add a comment...
In her circles
406 people
Have her in circles
829 people
Barry Schwartz's profile photo
Vice President, Conversion Optimization & On-Page SEO
  • Search Engine People
    Vice President, present
  • non-linear creations
  • Silvert's Senior Care Clothing
  • Seneca College
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Toronto, ON
Ontario - Scotland

Helen M. Overland has been immersed in the online world for almost a decade.

As Vice President, Client Services at Search Engine People, Helen is responsible for assisting a team of account directors and managers to help organizations grow their market share using the online channel.

Helen combines her tech savvy with her knowledge of online channels to identify innovative online tactics. She sharpened her skills in the trenches of E-Commerce and grew revenues straight through the dot-com burst. In the past, Helen has generated sales in excess of $500k within an $18k online marketing campaign. 

Helen has worked with clients such as TD Canada Trust, Canada Mortgage and Housing Corporation, National Wildlife Foundation, Canadian Tire, The Canadian Press, Tridel and the Canada Science and Technology Museum. 

She is known online as semlady, and shares her creative insights at marketing conferences and events such as Search Engine Strategies, SMX Social Media, SMX Analytics, PodCamp, Social Media for Government, SustainabilityCamp, webinars and various other events. 

Helen's personal site can be found at, and you can see her new Efficient Internet Marketing blog called The Focused Marketer. She can also be found on Twitter as @semlady, on LinkedIn and on Slideshare. Helen is also the Co-Founder of, a environmental information site for the Greater Toronto Area. 

Helen has extensive experience in: 
Search Engine Optimization (SEO), PPC Management, SEM, Social Media & Online Communities, Competitive Analysis, Social Media Monitoring, and Online Sales and Conversion Optimization

  • University of Western Ontario
    1994 - 1999
Basic Information
Other names
Excellent food, great friendly service. Just wish they had nutritional information somewhere.
Food: ExcellentDecor: Very goodService: Excellent
Public - a year ago
reviewed a year ago
Good service, and the glass looks great
Public - 3 years ago
reviewed 3 years ago
4 reviews
The staff here came to our house on short notice and gave us a colour consultation that was professional and a great experience. More importantly - the colours were perfect and the house looks great.
Public - 3 years ago
reviewed 3 years ago