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Kenneth R. Faro, Ph.D.
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Kenneth R. Faro, Ph.D. is a market researcher and data insights specialist interested in the psychology of consumers.
Kenneth R. Faro, Ph.D. is a market researcher and data insights specialist interested in the psychology of consumers.

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An old article but still very true in a post-truth era. Read for more information on the fake news effect on advertisers.

https://www.marketingweek.com/2017/03/27/the-fake-news-effect/

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You might remember all of the brand boycotts that took place leading up to the 2016 Presidential election (and continued for some time after the election). Here's a great summary of what happened!

https://corporatereformcoalition.org/wp-content/uploads/2018/01/Boycotting-the-Presidents-Brand-FINAL.pdf

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No one likes to be put in a corner. Could our natural tendency to act against restrictions explain political behavior in the Trump era?

Read this interesting article on reactance theory:

https://www.intellectualtakeout.org/blog/does-reactance-theory-explain-rise-donald-trump

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An article from Scientific American on the dark core of personality. This article includes scale items, which consumer psychologists and marketers can use in their research!

https://blogs.scientificamerican.com/beautiful-minds/the-dark-core-of-personality/
The Dark Core of Personality
The Dark Core of Personality
blogs.scientificamerican.com

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Marketers are used to using personality traits and types in their work. But have they fully explored the use of "dark traits?" This article provides and introduction to the "Dark Factor of Personality."

http://psycnet.apa.org/record/2018-32574-001

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Consumer psychology and marketing are used to the Big Five personality theory. Fairly recently, psychology has introduced a sixth factor: honesty-humility. This recent article argues that the sixth trait should be relabeled as "Selfishness." See more here

http://psycnet.apa.org/record/2018-33436-001

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For market researchers and data analysts, here's a great catalogue covering all the different data visualizations you can use in different programming languages!

https://datavizcatalogue.com/

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I love this website--it explains advanced statistics through interactive data visualizations programmed in D3.

http://www.r2d3.us/visual-intro-to-machine-learning-part-1/

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A consumer insight is "A penetrating observation about human behavior that results in seeing consumers from a fresh perspective." I 100% agree with this definition and it should be what we all strive to uncover in our market research.

https://thrivethinking.com/2016/03/28/what-is-insight-definition/
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