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Ian Ralphs
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70 followers
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Ian's posts

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Anais.... first day at school.... 
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takes me back.....

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Ever wondered how to explain #whatismarketing to people in a few sentences....

well - here you go!!
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When #Jackdaniels and #facebook clashed (or basically #Facebook said you need to pay us to get your brand messages and content out to your 5m+ fans)

+Jason Loehr  director of global media and digital marketing went on to say:
"This is business, after all. It was more of a wake-up call for the marketer that platforms are a “leased” channel. And there are downsides to renting, not owning."

He also indicated that this trend is likely to be replicated across other social channels as time goes on, and the social platforms are looking to ramp up revenue streams.

Key takeout...investing time and effort building on somebody else's digital property (and in essence building theirs) when they change their rules, you've got very little comeback.

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Way back in 1964 (i.e. 50 YEARS ago) - Isaac Asimov made some bold predictions about what life would be like in 2014.

What probably seemed incredibly 'out there' back then, has proven to be frighteningly accurate.

Any predictions for what life will be like in 50 years from now??

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In case you've somehow missed this incredible story that's been developing in the UK, here's one of the key lessons that a terminally ill teenager, Stephen Sutton, shared with a massive audience at the O2 arena in the UK

To watch the amazing video: 
Stephen's Story - Full Speech from SJP's ACM 2014, at the 02 Arena 24th Jan

To contribute to Stephens charity fund:
https://www.justgiving.com/Stephen-Sutton-TCT
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another great video from our friend #brendonbuchard  

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ever wanted to apply a little bit of 'science' to product launches?

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GREAT talk on 'storytelling' by #garyvaynerchuk  

WARNING for the easily offended - profanity & drug references are liberally sprinkled through the video ;-)

But I would say get over it, and take the gems from this presentation.

enjoy!
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