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Startups After 50
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Resources for those who launch a new business at mid-career or later
Resources for those who launch a new business at mid-career or later

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What's the single most important quality for encore entrepreneurs? I'm asked that question frequently. And it always causes me to pause for a moment, because so many answers are possible. But lately I've been gravitating to the answer that the most important quality is resilience. Follow the link below to my recent article explaining why I've reached that conclusion
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The feature article in today's inbox magazine is the first installment of a two-part series on utilizing split testing to use your advertising as market research.
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Does the age of the founder have any bearing on the success of a business startup? That's the question I addressed in today's issue of my inbox magazine. The answer might surprise you. Click on the article title below to get the full story.
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I just released the 14th issue of our inbox magazine. Today's feature article reframes the way small business owners should think about complaints from customers.

You can see an index of all feature articles published to date (including today's article on complaints) at the link below.
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My August 15 inbox magazine featured a lead article on five personality traits that frequently determine the difference between success and failure as a business owner. If you're not a subscriber to the newsletter, you can read the lead article here.
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We were a bit later than planned in launching our newsletter. But it's now going out twice a week to subscribers. This week's Monday issue offered an analysis of Census Bureau data on small businesses. My analysis offers some helpful benchmarks by which you can measure the success of your own startup. Here's a link to the main article.
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July 2013 is the official "launch month" for Startups After 50. Our basic website has been up for about two months, but with many elements of it still under development.

By the end of July we will be emailing our inbox magazine twice per week. And we continue to build additional resources for "encore entrepreneurs" who turn to our site for guidance and resources for starting a business at mid-career or later.

We can be followed on Twitter at @startupsafter50 and on Facebook at the link below.
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