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Building #businessdevelopment and #strategicmarketing plans for 2017? Check out the latest from @AudreaFink #LMA
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I’m willing to bet that for many businesses, the word happiness isn’t scrawled in ink at the top of the priority list.

“We’re here to work not play,” some might say. “Just get the job done and keep our clients satisfied.” I’ve even heard others told, “I’m not here to make friends. Your happiness is not my priority”.

So here’s perhaps an odd question… Why not?

A happy place to work is a profitable place to work. Some studies suggest that happy employees are less likely to leave, more likely to satisfy clients, and more likely to engage in making others happy, which creates positive morale throughout the organization. But it’s arguably very difficult to measure happiness. After all, happiness is subjective to each person – and how can we possibly keep everyone happy?

Let’s focus instead on something we can measure, something that is the opposite of happiness in the workplace: office problems. Published just weeks ago in Harvard Business Review, a new study explores the tangible costs incurred by companies using time, energy, and resources to resolve issues. In the course of a normal workday, 83 senior executives estimated that their companies waste an average of $144,500 per day on a list of items that range from unproductive meetings to unproductive conflict. That adds up to an astounding $52,757,574 per organization per year – all spent on people problems.

When you begin to put a price tag on people problems at work, buying a little happiness suddenly doesn’t seem like such a bad idea after all!

Outside of the workforce, some might say that people are obsessed with finding happiness. In just 41 seconds, a Google search on ‘how to find happiness’ came up with 25.3 million results. Amazon boasts more than 66,000 books for sale with ‘happiness’ in the title. And our quest for work-life balance? You can take your pick of self-help providers; everyone from Forbes to the Mayo Clinic to Web MD is offering advice.

So back to that idea of maintaining a separation of happiness and work. Let’s change that question into an exclamation: Why not!

Hire a job coach. Bring in a consulting firm. Reach out to a talent management agency. Or even, simply adjust internal roles to focus on facilitating professional development. There are many programs and opportunities available to mentor our workforce. It’s ultimately about building up our individuals so that they grow confident and happy in their positions, and in effect build business, generate new leads, and create a ripple effect that increases morale throughout the organization.

After all, a happy place to work is a profitable place to work.
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Someone has to say it: some legal blogs really suck. Not only are they lame and boring, but they can be a drain on the firm. They suck valuable time and energy from the marketing/business development team and from the attorneys contributing to them.

Regardless of their quality, legal blogs are here to stay. Over 82% of the top AmLaw firms are embracing blogs as part of their marketing efforts. That’s not counting all the large, medium, small firm blogs out there. Blogs can increase business development, establish relationships, generate revenue, and be used as effective marketing tools. Or they can be an immense waste of time, energy and money – let’s just be honest here. A stale blog or a truly terrible site, does not serve the firm or the authors.

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Where do most adults get their news?

They’re not turning on the TV, opening the newspaper, or tuning in to NPR. Not a chance. At least, not as their main source for information. A new survey by Pew Research Center finds that the majority of adults in the U.S. (62%) get their news on social media.

We can debate whether this is a good thing or a bad thing, whether it is driven by Millennials and Generation Z, and even whether it’s a waste of time for consumers who can’t seem to put down their mobile devices, but we will still come back to the same conclusion: if 6 in 10 people get news from social media, then content providers need to have a strong presence on the top social platforms.

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