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The Chronicle of Philanthropy
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+United Way Worldwide may ask Congress to overturn new rules announced this month to modernize the government’s annual charity drive, saying the changes will hasten the continuing decline in donations from federal workers.
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Join us on Tuesday, April 22, at 2 p.m. Eastern time for a live video tutorial on how nonprofits are using Tumblr: for fundraising, for blogs, as a website, or to raise awareness.

The Guest:

Liba Rubenstein is the director of outreach, causes, and politics at Tumblr. 

The Moderator:

Cody Switzer is web editor at The Chronicle of Philanthropy, where he oversees all online and social-media efforts. He also writes about nonprofit social media, technology, and marketing.
This Hangout On Air is hosted by The Chronicle of Philanthropy. The live video broadcast will begin soon.
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Opinion: "Let’s declare what charitable institutions truly are: purpose organizations. And then let’s make living up to this name a priority so that organizations that serve the common good avoid becoming talent wastelands."
Nonprofits need to teach managers to act like community organizers if they expect to keep their most talented employees—especially those in the millennial generation.
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Opinion: "It doesn’t make sense to distract top scientists from their work by asking them to raise money... We in philanthropy owe it not just to scientists but to the patients they will ultimately help to provide more reliable financing for scientific research."
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The share of first-time donors who give again is dropping precipitously, forcing many charities to think of supporters more like customers who need careful attention. What are you doing to retain donors?
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Have them in circles
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Borrowing from the momentum of crowdfunding and giving days, colleges are using online drives with lots of social-media promotions to show donors why small gifts matter. [Subscription required]
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Join us today at noon Eastern time for a live online discussion on how job applicants can increase their chances of being hired and how nonprofits can recruit the best candidates. #philchat
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Donor profile: Bita Daryabari found success in Silicon Valley's tech world, but her roots in Iran left her ready to help women in the Middle East and to start a social-services charity for émigrés to America. [Subscription required]
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 [Live Critique] Register and submit your fundraising appeal by April 18th for the chance to get feedback from fundraising expert, Lynne Wester.    
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Join us today at 2pm EDT for The Social Nonprofit: How to Gain More Support from Your Followers to hear from social-media expert +sree sreenivasan, chief digital officer of the +The Metropolitan Museum of Art.
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