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Alexander Friedman
Works at Watchonista
Lives in La Croix sur Lutry
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Alexander Friedman

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We frequently say that everything in watchmaking was invented in the 18th century and Jean-Marie Schaller arrived to prove this to us, on the first day of spring of 2013.

The Louis Moinet ‘1/60th Timer’ is a spectacular chronograph, beating at 30Hz and which already dates back 197 years, which has come to once and for all change the History of Haute Horlogerie!...

http://www.watchonista.com/2914/watchonista-blog/news/jean-marie-schaller-memories-future
We frequently say that everything in watchmaking was invented in the 18th century and Jean-Marie Schaller arrived to prove this to us, on the first day of spring of 2013. The ‘1/60th Timer’ is a spectacular chronograph, beating at 30Hz and which already dates back 197 years, which has come to once and for all change the History of Haute Horlogerie!...
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Alexander Friedman

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Everything you wanted to know about COSC!

There is no other institution in the world that is able to control, as per the international precision norm ISO 3159, such an amount of watch movements and industrial production.

http://www.watchonista.com/2914/watchonista-blog/news/controle-officiel-suisse-des-chronometres-cosc
There is no other institution in the world that is able to control, as per the international precision norm ISO 3159, such an amount of watch movements and industrial production.
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Alexander Friedman

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Watchonista on today's 20 minutes swiss newspaper mentioning the nomination of Mr. Dufour at Rolex S.A.

http://www.20min.ch/ro/economie/news/story/Le-boss-genevois-de-Zenith-va-diriger-Rolex-25293367
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No, Voltaire did not just inspire Gavroche’s song. In fact, François-Marie Arouet – aka Voltaire – the philosopher, writer and aficionado of technique also established a watch manufacture. It was in Ferney, near Geneva, that Manufacture Royale produced thousands of timepieces until its closesure. Then, suddenly, in 2010…

http://www.watchonista.com/2914/watchonista-blog/news/it%E2%80%99s-all-voltaire%E2%80%99s-fault
No, Voltaire did not just inspire Gavroche’s song. In fact, François-Marie Arouet – aka Voltaire – the philosopher, writer and aficionado of technique also established a watch manufacture. It was in Ferney, near Geneva, that Manufacture Royale produced thousands of timepieces until its closesure. Then, suddenly, in 2010…

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Check out the fresh live pictures of the new BOMBERG Bolt-68 Chronograph Quartz .. Edgy and Non-conformist!!

By Watchonista .. of course.

http://www.watchonista.com/2914/watchonista-blog/watchographer/bomberg-bolt-68-chronograph-quartz-%E2%80%93-edgy-and-non-conformist
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Alexander Friedman

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Watchonista presents Fortis Watches, a pioneer and a dynamic brand which has always claimed its independence.

Our article in English: http://bit.ly/1qiuvgL

Aussi en français: http://bit.ly/1lKdJFo
This pioneering brand, which has been linked to the history of mechanical and self-winding watches since the 20th Century, celebrated its 100th anniversary in 2012. Space, aviation, clock watches or pieces of contemporary art, take your pick.
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Alexander Friedman

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Brazil and Football, Parmigiani Fleurier scores double with its Transforma CBF!

The Transforma concept was created in 2011 with the integration of Parmigiani Fleurier in the mythic universe of the Confederação Brasileira de Futebol (CBF). Its targets are the millions of football fans worldwide.

http://www.watchonista.com/2914/watchonista-blog/news/brazil-and-football-parmigiani-scores-double-its-transforma-cbf
The Transforma concept was created in 2011 with the integration of Parmigiani in the mythic universe of the Confederação Brasileira de Futebol (CBF). Its targets are the millions of football fans worldwide.
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Alexander Friedman

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The recent Dubois et Fils DBF001 collection by Switzerland’s oldest watchmaking workshop includes a limited edition of 99 pieces of a large date chronograph with steel strap. The tale of a successful comeback in the making.

Article également en français: http://bit.ly/1hHweLw

http://www.watchonista.com/2914/watchonista-blog/news/first-metallic-strap-dubois-et-fils-watch
The recent DBF001 collection by Switzerland’s oldest watchmaking workshop includes a limited edition of 99 pieces of a large date chronograph with steel strap. The tale of a successful comeback in the making.
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Alexander Friedman

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Watchonista at Tour Auto 2014: Arrival last Saturday at the Marseilles old port. What an epic tour! We did it!

A very special thanks to Michel Abellan & Andrej Friedman for sharing the Tour Auto with us!

See you next year?

See the epic Tour: http://www.watchonista.com/watchonicars/news/watchonista-tour-auto-2014
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Alexander Friedman

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The Great Creators of complications on @Watchonista!

In the process of pitting themselves countless times against the most prestigious watchmaking complications, some watchmakers ended up inventing and innovating. Their creations generate functional aesthetics.

http://www.watchonista.com/2914/watchonista-blog/news/great-creators-complications-swiss-horology
In the process of pitting themselves countless times against the most prestigious watchmaking complications, some watchmakers ended up inventing and innovating. Their creations generate functional aesthetics.
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Have him in circles
214 people
Amr Sindi's profile photo
Pino D'Oro's profile photo
Christina Giotto's profile photo
Georges-Antoine Gary's profile photo
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