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Jon Holloway
Works at TCO
Lives in Sydney
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Jon Holloway

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Time to step up or get out the way as the world transitions to 100% digital..
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Jon Holloway

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A new campaign from The Works >> #KeepHollyDancing  << Holly is an exceptional talent who needs your help to realise her dreams. A crowdfunding idea to keep her at the Sydney Dance Company backed by Darcey Bussell..
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Google+ #newgoogleplus built for techies by techies.. Oh and the #usesforwhitespace will unfortunately be ads..
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We will see..
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Above the line, below the line, through the line.. There is 'no line'! I am sure there are professors all over the world and authors who are hoping that people don't ever get to this thinking, but it is very much a reality.

As communicators we spend our whole lives trying to talk to consumers, but instead of looking at what they want/do we create models and methodology that would confuse the hell our of most normal people.

Do consumers think above the line? No, do they think in channels? No. The audience is out there just living their lives, going about their daily journeys. Media and channels just happen and as the world becomes 'noisier' and more digital, the less channel restricted we will be as consumers.

If you delete any sort of 'line' thinking and just put a great idea at the centre of what you do, then take a flexible approach to marketing and planning. What you will actually get is a campaign that evolves along with the audience journey.

How anyone picks all the channels, content and campaign elements before running campaigns in this modern world is beyond me.

The days of campaign in a box are well and truly dead. Thoughts?
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theres an old saying... 'thinking in straight lines will keep you going round in circles'
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Jon Holloway

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Owned media is a myth, you have to earn everything in the communication world of today..
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Innovation? Maybe just take a risk! A view on the wacky world of the over used word in advertising..
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A rant by me on Ad industry bullshit..
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The future of digital media?

We all know that what is now commonly just called banners has a bad rap. Click through rates are terrible, noise is becoming louder and consumers are working out how to ignore them.. Nothing new, just the age old battle.

Lets just take a step back and look beyond the banner, the little space that sits underneath where that banner is. This is prime real estate on some of the best and most visited sites in the world, the problem is not with banners, it is what we think they stand for.

What we have is an engagement area, that can be directly targeted to the end user, (in fact one of the major upside to digital media is the targeting, reporting, analytics and data that can be used to learn and pinpoint very particular groups of people).

Lets add this to the noise and therefore the time we have to target the audience, somewhere in the region of around 4-6 seconds. If you could get 4-6 seconds in front of a new audience, what would you do? Would it be a rotating banner? No, didn't think so..

Would it be something useful, interesting and entertaining, something they could touch and engage with? Yes, thought so.

We put a lot of effort in to social and mobile apps, but very little in to these small little blank canvases with guaranteed eyeballs. The media owners are getting smarter, maybe it is time we started doing the same?

I am the biggest advocate of moving digital media spend to other areas, what are your thoughts?
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Very true, all these words that have new meanings, online, banners, digital media.. Need to expand the understanding with creatives and clients
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Cartoon was getting old hat ;)
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Funny :)
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People
In his circles
915 people
Have him in circles
436 people
Andy Roberts's profile photo
Douglas Nicol's profile photo
Work
Occupation
Managing Director
Employment
  • TCO
    Managing Director, 2013 - present
  • The Works
    Head of Strategy, 2011 - 2013
  • Hurricane
    Chief Digital Officer, 2009 - 2011
  • cable&wireless
    Director of Digital, Worldwide, 2007 - 2009
Basic Information
Gender
Male
Story
Tagline
Digital obsessive changing advertising one dot at a time..
Introduction
Born in to the digital world, obsessed with the digital to real world connection and convergence.

Worked agency and client side, started start-ups, run agencies and done as much as possible in a short time. Some bad, some good, some great. 

Living, learning, never giving up.

Opinionated. Ignoring conventional wisdom and agitating as much as possible.
Bragging rights
Too much to mention ;)
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sydney
Previously
London - Hereford
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