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Daniel Stepanic
49 followers -
I refuse to descend into mediocrity...
I refuse to descend into mediocrity...

49 followers
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In the Market to Buy Something Daunting, Big, and/or Awkward? These Gals Got You Covered.
The female spokesperson is back! Ok, maybe she never left. At least we can say in confidence
that a new archetype is upon us! No longer just resigned to demoing household products in the
strictest, most well-worn gender roles, but provided R-A-N-G-E! Room t...
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There is no ‘I’ in ‘News’ …or is there?
There shouldn’t be. But the term ‘news’ and ‘news
organization’ have been bent and/or stretched (however you prefer to make tangible the concept) a great deal
recently. We’re living in bubbles of same-mindedness. We seek shelter
and prop up our own opinions...
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Mobile Wars: Who Has the Balls?
Remember where you were just a kid at the amusement park jumping into the big pit of musty plastic balls? Well, now you can relive that same fun-for-a-few-minutes-than- gross sensation during most any primetime commercial break, courtesy of the mobile phone...
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Social Media Dos and Don’ts in the Face of a Brand Mishap
I’ve been thinking a
lot about the evolution of social media as a method for brand communication. Specifically,
how it should react in the event of a PR nightmare. While more traditional advertising channels are rigid –
TV/radio pre-recorded, print/billboar...
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The Michael Sam Kiss: Opportunities Met and Made
When Michael Sam was selected by the St. Louis Rams in the
seventh round of the 2014 NFL Draft, he made history as the first openly gay
player to be admitted to the league. Moments later, he made history again, when upon receiving ‘the
call’, Sam’s celebrat...
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Nothing new at this year’s Super Bowl
Building hype for
commercials – what an age we live in! For the last few years, advertisers have used social media
teasers in hopes of cultivating additional interest and intrigue for impeding
Game Day ads. From obscure behind-the-scenes photos or video to ...
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The 'real winner' at the Grammys was Arby's?!
Give me a break. I can’t stand how news outlets feel the need to
sensationalize everything. Case in point: this week’s marketing/social media pubs. Subject: An Arby’s tweet out to singer/song-writer Pharrell Williams. In case you missed
it: Cute, right? Sur...
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Happy 100! Morton gets a new look.
It’s a milestone year for Morton Salt – the organization is celebrating
its centennial with a brand refresh. And like the best in
baking, ‘a pinch’ is enough. When you’re the market leader in something as basic as salt
– (actually table salt is neither basi...
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Beer beans?! TGIF!
Oh for hype’s
sake…   That’s right; the same brilliant minds that brought us the
cult-favorite buttered popcorn jellybean have something new on tap! Official Draft Beer Bean launch page Years in the making, Jelly Belly is confident they got the
formula righ...
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