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Verified local business
Acceleration
Marketing Consultant
Today 8AM–6PM
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11 Shelley Rd Salt River, Cape Town 7925, South Africa
11 Shelley Road, Salt RiverZACape Town7925
+27 21 487 1012acceleration.biz
Marketing Consultant, Advertising
Marketing Consultant
Advertising
Business Related
Business Service
Services Companies
Today 8AM–6PM
Monday 8AM–6PMTuesday 8AM–6PMWednesday 8AM–6PMThursday 8AM–6PMFriday 8AM–6PMSaturday ClosedSunday Closed
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Acceleration

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Big data should be about driving real business outcomes - here are four ways marketers can leverage it to improve campaign performance, achieve better consumer engagement, and drive higher return on investment. 
Data - and lots of it - is perhaps the single most important consequence of the shift from analogue marketing to digital marketing over the past 20 years. Marketers today have a wealth of data, much of it real-time or near real-time at their fingertips - including their own CRM, web analytics, ...
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Acceleration

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As digital technologies continue to disrupt the retail sector, the distinction between traditional and online retailers is becoming increasingly blurred. Forced with trying to remain competitive in the face of digital advances, both are similarly attempting to offer their customers the lowest ...
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Acceleration

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The words digital and innovative, should they be synonymous?  http://www.acceleration.biz/blog/beating-the-digital-innovators-demands-more-than-mere-imitation/
Simply copying digital innovators at a superficial level is not enough to stay ahead of a fast-changing market. South African brands that are starting to feel the competitive heat from multinational digital disruptors such as Uber, AirBNB, Amazon and Facebook need to embrace digital innovation ...
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Acceleration

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Dr Thomas Oosthuizen gives his thoughts on marketing and measurement.
Just about as long as marketing has been around, CEOs and marketers have debated how to measure success, which tools are the best and which proportion of marketing actually works. Even with the arrival of digital media, marketers cannot yet measure outcomes with perfect certainty because of ...
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Acceleration

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Jacques van Niekerk, CEO, and Stephan Pretorius, President, describe why Acceleration is unique. http://vimeopro.com/accelerationbiz/about-acceleration/video/127701273
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Acceleration

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Carla Petersen, Senior Consultant writes about media and advertising solutions; who has them?
With lines blurring between linear broadcasting and digital video from a demand-side perspective, publishers and broadcasters are under pressure to deliver innovative solutions around video and advertising and to start integrating first, second, and third party data into their ad products ...
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Acceleration

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Measure twice, cut once - A simple, yet informative read on getting your data framework in-line. Thoughts by David Butt, Senior Technology Consultant
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Acceleration

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Why do so few companies "get digital right"? - http://www.acceleration.biz/blog/why-do-so-few-companies-get-digital-right/ 
Almost all major multinational brands have had some degree of success in the implementation of aspects of digital technology. Most of these are in the areas of social media and applications. Most are driven through good creative content. What is good about this is that digital technology is on ...
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Acceleration

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Just about as long as marketing has been around, CEOs and marketers have debated how to measure success, which tools are the best and which proportion of marketing actually works. Even with the arrival of digital media, marketers cannot yet measure outcomes with perfect certainty because of ...
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Acceleration

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Executive Vice President, Grant Keller, writes about putting the client first and how you can improve their experience.  http://www.acceleration.biz/blog/delivering-great-customer-experiences-across-brand-touch-points-is-about-putting-customers-first/   
Most marketers are struggling to keep up with the proliferation of new digital touch points as new technologies come to the fore. While many marketers are still making sense of mobile and social—each of them a complex and fast-changing channel in its own right—they're also starting to hear ...
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Acceleration

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Executive Vice President, Grant Keller, writes about putting the client first and how you can improve their experience. about  http://www.acceleration.biz/blog/delivering-great-customer-experiences-across-brand-touch-points-is-about-putting-customers-first/   
Most marketers are struggling to keep up with the proliferation of new digital touch points as new technologies come to the fore. While many marketers are still making sense of mobile and social—each of them a complex and fast-changing channel in its own right—they're also starting to hear ...
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Acceleration

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Our Vision, described by President, Stephan Pretorius.
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