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Justin Mifsud
Works at UsabilityGeek (Usability & User Experience Blog)
Attends University of Hertfordshire
Lives in Malta
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Justin Mifsud

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The combination of the HEART framework with the Goals-Signals-Metrics process provides you with analytical solutions for monitoring and improving the user experience. Therefore, the framework complements traditional methods and research tools and offers you ways to measure large-scale user attitude and behaviour. ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎UXMetrics‬
Discusses use of the HEART Framework (Happiness, Engagement, Adoption, Retention, Task Success) with the Goals-Signals-Metrics process to choose UX metrics
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"I believe that there is more to building a great brand and a successful business than just reworking your website’s layout or redoing its SEO details. There’s a very real human side to every business – whether it’s online or offline – that decides whether the business will bloom or go bust." ‪#‎CRO‬ ‪#‎ConversionRateOptimization‬ ‪#‎Conversion‬
Five techniques that add a human and personal element to any website. This delights current customers while improving user experience and conversion rate
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"Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency." ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎Branding‬
Consistency across all mediums is a branding strategy that should not be overlooked as it improves the overall user experience of a desktop or mobile app.
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"We became aware that our product signup page had a problem when we discovered that some people were signing up but never actually seeing the product interface itself. This meant that somewhere between giving us their email address and being led into the interface for the first time, they were giving up or getting stuck and never coming back....." ‪#‎CRO‬ ‪#‎Conversion‬ ‪#‎UX‬
A case study detailing how 4 tools - Mixpanel, Flow, Intercom and Redpen were used to improve the signup process for a task management platform.
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"Regardless if you’re a fanboy or not, developers will have to address how wearables will interact with parent applications. In fact, there is emerging language tutorials that help to define these interactions on a large scale as well as User Experience guidelines for wearable devices." ‪#‎WearableTech‬ ‪#‎Wearables‬ ‪#‎UX‬ ‪#‎UserExperience‬
Wearable innovation management involves Identifying what fits in a user’s understanding and developing a totally foreign but innovative application for it
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"Personal branding, unfortunately, is one aspect that most businesses tend to overlook. Most of our efforts are focused on ranking high on search engines, lead generation and conversion. All those things are of course essential to online success but personal branding is just as important. If you want your audience to trust you then you must learn the art of getting personal." ‪#‎Branding‬ ‪#‎OnlineMarketing‬ ‪#‎UX‬ ‪#‎UserExperience‬
Personal branding in a website achieves audience trust. This article contains practical guidelines on reflecting your personal brand in your web presence
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"These realms are opening ways for even more eccentric and unimaginable things, into a future where usability reaches a whole new level." ‪#‎HCI‬ ‪#‎HumanComputerInteraction‬ ‪#‎UX‬
The future of Human Computer Interaction is characterized by an increased reliance on eye tracking, wearable technology, gestures and speech recognition
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"Jargon need not be a boundary to usability. Used in the correct way, it can actually enhance it. If you are writing about a highly-specialised topic or something that only people who understand the jargon would use, it can help cohesion and speed of understanding, allowing you to provide a highly informative piece of content. If, however, you’re writing for a generic audience with a general level of understanding, perhaps lay off the shop talk." ‪#‎Usability‬ ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎Jargon‬
Jargon can actually enhance usability. It all depends on whether the targeted readership is familiar with the technical terminology being used.
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"When used separately there is a danger that you will either have a large study with too many detailed and non-significant conclusions (when you focus on qualitative) or you will end up having very general conclusions without sufficient context (when you lean towards quantitative)." ‪#‎UX‬ ‪#‎UserExperience‬
Informed UX decisions require both quantitative and qualitative data. This is because quantitative gives you the what while qualitative gives you the why
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".....there are plenty of UX myths going around, which hamper the creation of a highly satisfying, extremely user-oriented UX. So, the first thing you must do is identify these myths and make sure you don’t believe them." ‪#‎UX‬ ‪#‎UserExperience‬
UX myths hamper the creation of a great user experience. This article contains a collection of 9 of the most common UX myths and how to dispel them
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"User Experience does not depend only on how the product is designed. There are other aspects as well that make UX design more challenging. This includes the user and the situation where they use the product..." ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎Design‬
It is difficult if not impossible to design user experience, yet you can design for it. This involves obtaining a good understanding of UX and your users.
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"A bad user experience can affect mobile sites far more radically than their desktop counterparts. Even simple design elements like poor font choice – merely irritating to desktop users – can render mobile sites completely unusable." ... ‪#‎Usability‬ ‪#‎Mobile‬ ‪#‎UX‬ ‪#‎UserExperience‬
Mobile usability testing can be carried out using screen recording applications and external cameras (fixed or mounted) - each having their pros and cons
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922 people
Harsha Kulkarni's profile photo
Kevin Attard's profile photo
Gallagher Animal Management USA's profile photo
The Free USA - Tea Party Movement's profile photo
Thomas Rogers's profile photo
eabillwaysok's profile photo
La Toison d'Or's profile photo
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Work
Occupation
Owner of UsabilityGeek.com
Employment
  • UsabilityGeek (Usability & User Experience Blog)
    Owner & Contributor, 2011 - present
  • Holistic IT Group
    Head of Marketing, 2007 - 2012
  • DotNetMushroom
    Head of Marketing, 2007 - 2012
  • Media Centre
    Senior Sales & Marketing Executive, 2005 - 2007
  • Pater Holdings Company Ltd. (Maltese agents for Fiat, Hyundai and Alfa Romeo)
    Business Development Manager, 2004 - 2005
  • Media Centre
    Senior Sales & Marketing Executive, 2000 - 2004
  • SMS Travel & Tourism
    Marketing Executive, 1998 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Malta
Story
Tagline
User Experience Consultant operating from Malta, Europe
Introduction
I am a web usability / user experience (UX) consultant operating from Malta, Europe. I offer specialized consultancy services that include user research, user/task analysis, user interface design, iterative prototyping, heuristic reviews, interface guidelines development, and iterative usability testing.

Being also a Marketing graduate and holding various web marketing roles within a varied portfolio of industries has helped me acquire extensive marketing and client management experience. In addition to this, I have held user interface / UX design roles and am very proficient in hand coding of standards-compliant HTML and CSS. I have also designed and developed a number of web sites as a freelancer and in conjunction with leading web development companies. 

I also run my own Web Site Usability blog - Usability Geek, where I evangelize about the importance of web site usability and provide practical recommendations for the development of usable web sites.

Specialisation: User Experience (UX), Usability, Human Computer Interaction (HCI), User Interface Design (UI), Marketing, Search Engine Optimization (SEO), Online Marketing, HTML, CSS and Web Design
Education
  • University of Hertfordshire
    MSc HCI (Masters Degree in Human Computer Interaction), 2012 - present
  • University of London
    BSc CIS (Hons) (Bachelor of Science in Computing & Information Systems), 2008 - 2010
  • University of London
    Dip CIS (Diploma in Computing & Information Systems), 2006 - 2008
  • Chartered Institute of Marketing
    DipM (Postgraduate Diploma in Marketing), 2001 - 2004
Basic Information
Gender
Male
Justin Mifsud's +1's are the things they like, agree with, or want to recommend.
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