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Justin Mifsud
Works at UsabilityGeek (Usability & User Experience Blog)
Attends University of Hertfordshire
Lives in Malta
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Justin Mifsud

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"experience design is all about giving people a reason to smile and making their eyes twinkle. As a result they will return to the service again. From the business perspective – great design should increase the revenue and business effectiveness of our clients. If those two goals are achieved simultaneously, we believe our job is done." ‪#‎experiencedesign‬ ‪#‎UX‬ ‪#‎UserExperience‬ 
Experience design focuses on quality design based on creating a great user experience. From a business perspective, it increases revenue and effectiveness.
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"Common usability improvements such as providing a site map or using clear and consistent navigation mechanisms can improve the browsing experience for all users (including those making use of assistive technology)." ‪#‎accessibility‬ ‪#‎usability‬ ‪#‎UX‬ ‪#‎UserExperience‬
Practical guidelines to assist in the overall improvement of both the accessibility and usability of a website.
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"The screen-size limitation has triggered a number of innovative approaches especially from research institutions aimed towards addressing this challenge. One such recent approach is to optimize hardware that is already in mobile devices having a GSM receiver to interpret primary commands...." ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎Mobile‬ ‪#‎Gesture‬
With 12 standard gesture commands on desktop and 8 for mobile, gestures solve unique navigational problems for UI irrespective of screen size limitations
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"By taking these checkpoints in consideration, you would be ensuring that the application is set on the right track towards good usability." ... #UX #UserExperience #Testing 
User Interface testing has become an individual core testing process. This article discusses 10 checkpoints that one must keep in mind for basic testing.
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"We live in a skeptical, technology-driven world. It’s easy to let a mechanical process override thoughtful consideration of the human experience. Empathy helps us combat the bad habit of relying on mechanics to define form and function, making it an essential approach to any design strategy." ‪#‎UX‬ ‪#‎UserExperience‬
Empathy is the ability to understand and share the feelings of end users, resulting in breakthroughs in experience design and enhanced user interface design
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"Card sorting is a great method for websites that require a lot of categories and subcategories, like ecommerces, educational sites or news services. It has a proven track record of helping user experience designers and developers understand how users make sense of their web content." #cardsorting #IA #UX #UserExperience #InformationArchitecture
Card sorting is an easy and reliable method to get insights about how your web content should be organized in order to meet the expectations of your users
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"many companies are walking completely blind into the hiring process, without any guidelines to help them understand when they have finally encountered a viable candidate for the job" ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎Recruitment‬
Hiring a UX Designer goes beyond recruiting a skilled individual. At the very bare minimum it requires the recruiting company to understand User Experience
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"Adhering to good practices and monitoring app onboarding screens using visual analytics is the right combination technique that is offering mobile app developers an ideal opportunity to get it right first time." ‪#‎mobile‬ ‪#‎mobileapp‬ ‪#‎onboarding‬ ‪#‎UX‬ ‪#‎UserExperience‬
Mobile app onboarding screens are walkthroughs that introduce users to that app's benefits, what tasks it can achieve and how to use it to achieve them.
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"With the continuous evolution of UX design techniques, the possibilities of what you can do with your design are endless. Even though these trends don’t seem to bring much revolution to the web design arena, they will definitely improve the way a user interacts with the user interface..." ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎DesignTrends2015‬
A collection of 10 User Experience design trends that one can expect in 2015 including why they will be popular and how they will impact the user experience
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"It was way back in the year 1930 that renowned Swiss typographer Jan Tschichold wrote about regarding white space as an active web element and not a mere passive web background. Thanks to his statement, we now consider white spaces as vital assets of our web design and take their advantage for our site’s benefit." #usability #UX #UserExperience
White space (aka negative space) is that portion of the web page which is left blank in order to improve its usability, readability and interpretation.
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"For analyzing a site’s navigation from a design perspective, card sorting is the best usability method. Some people prefer a more human connection with their users, and for this, interviewing has been the standard in user research since long before the digital era." #usability #userexperience #UX #usabilitytesting
Decontextualized tests such as card sorting and interviews are tests that are geared to testing users’ attitudes on the product, or in generating ideas.
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"Reconciling usability and affordability is best tackled before a product goes to market, therefore preventing any increased support costs that may arise from a usability flaw. This, in turn, will also keep your product affordable if you don’t have to pass any unnecessary costs onto the customer" #usability #affordability #UX
In usability and affordability, people look for the best product they can buy at the best price available. This article discusses how to reconcile the two.
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Work
Occupation
Owner of UsabilityGeek.com
Employment
  • UsabilityGeek (Usability & User Experience Blog)
    Owner & Contributor, 2011 - present
  • Holistic IT Group
    Head of Marketing, 2007 - 2012
  • DotNetMushroom
    Head of Marketing, 2007 - 2012
  • Media Centre
    Senior Sales & Marketing Executive, 2005 - 2007
  • Pater Holdings Company Ltd. (Maltese agents for Fiat, Hyundai and Alfa Romeo)
    Business Development Manager, 2004 - 2005
  • Media Centre
    Senior Sales & Marketing Executive, 2000 - 2004
  • SMS Travel & Tourism
    Marketing Executive, 1998 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Malta
Story
Tagline
User Experience Consultant operating from Malta, Europe
Introduction
I am a web usability / user experience (UX) consultant operating from Malta, Europe. I offer specialized consultancy services that include user research, user/task analysis, user interface design, iterative prototyping, heuristic reviews, interface guidelines development, and iterative usability testing.

Being also a Marketing graduate and holding various web marketing roles within a varied portfolio of industries has helped me acquire extensive marketing and client management experience. In addition to this, I have held user interface / UX design roles and am very proficient in hand coding of standards-compliant HTML and CSS. I have also designed and developed a number of web sites as a freelancer and in conjunction with leading web development companies. 

I also run my own Web Site Usability blog - Usability Geek, where I evangelize about the importance of web site usability and provide practical recommendations for the development of usable web sites.

Specialisation: User Experience (UX), Usability, Human Computer Interaction (HCI), User Interface Design (UI), Marketing, Search Engine Optimization (SEO), Online Marketing, HTML, CSS and Web Design
Education
  • University of Hertfordshire
    MSc HCI (Masters Degree in Human Computer Interaction), 2012 - present
  • University of London
    BSc CIS (Hons) (Bachelor of Science in Computing & Information Systems), 2008 - 2010
  • University of London
    Dip CIS (Diploma in Computing & Information Systems), 2006 - 2008
  • Chartered Institute of Marketing
    DipM (Postgraduate Diploma in Marketing), 2001 - 2004
Basic Information
Gender
Male
Justin Mifsud's +1's are the things they like, agree with, or want to recommend.
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