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Tim Mayer
Works at Trueffect
Attended Babson College
Lives in Boulder co
1,260 followers|24,988 views
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Tim Mayer

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My interview for the Searchfest Keynote next Friday Morning in Portland
Tim Mayer will be giving the morning keynote at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or
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Tim Mayer

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I'm a keynote speaker at Portland's #SearchFest conference on Feb. 27. Join me w/ discount code MAYER & save $100! bit.ly/SFestTIX 
Get your ticket today and join us for the 8th annual SearchFest conference in Portland, Oregon. The early you buy your ticket, the better the value. Do it.
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Tim Mayer

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Read my new article on "Expressed Data: The Future of Targeting" covering new forms of data that will be better for targeting... 
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Check out my Latest Blog Post on "Why an Advertiser Needs an Ad Server"
Learn about the value an ad server can provide for the measurement, auditing and optimization of your entire display spend for better ad campaign performance.
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My Latest Adexchanger piece on what the Facebook and Google changes mean to advertisers...
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Tim Mayer

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Everyone wants just one thing. Just one thing? The one thing that if you do everything will fall into place with your business. Read more from Jeffrey Eisenberg!
Trueffect CMO Tim Mayer recaps Jeffrey Eisenberg's session at Pubcon: "Buyer Legends: The Executive Storyteller's Guide".
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Tim Mayer

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My newest adexchanger column on the differences between an ROI and ROAS focus in digital advertising.
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The Three biggest trends in Display Advertising for 2015
How will display advertising change in 2015? In this post, we outline three broad-stroke trends that will significantly change the industry this year.
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Ever Wonder "What a Buy Side First Party ad server can do that a third party ad server cannot?"
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Are you stuck in the Last-CLick Attribution Model? Read my recent blog post on my thoughts on the topic...
Are you stuck in a last-click attribution model? Our CMO offers a list of articles that explain why a move away from last-click is essential in terms of growing top of funnel.
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My write up this am at Pubcon of Jay Baer's talk "Youtility: Why Smart Marketing is About Help, not Hype".
Recap blog of Jay Baer's keynote session from Pubcon 2014.
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My write up of Chris Brogan's Keynote at Pubcon about the interplay of brand mission and content!
http://blog.trueffect.com/pubcon-2014-keynote-from-chris-brogan
A full recap of Chris Brogan's keynote from this morning at Pubcon Las Vegas 2014.
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Have him in circles
1,260 people
emmerson samantha's profile photo
Steven Khalilzadegan's profile photo
kelly smith's profile photo
Rashmi G (Sell With PPC)'s profile photo
Kajal K's profile photo
Binh Vu's profile photo
Tony Sternad's profile photo
Kemal Saglam's profile photo
Cash Cow Financial Research's profile photo
Work
Occupation
Marketing and Product Management
Skills
Inbound marketing, SEO, PPC, Social Marketing, Search Engines, Display Advertising
Employment
  • Trueffect
    CMO, 2013 - present
  • Shopathome.com
    VP Marketing, 2012 - 2012
  • Trada
    Chief Strategy Officer, 2011 - 2011
  • Yahoo
    Search, 2003 - 2010
  • Overture
    Vice President, Search, 2003 - 2003
  • FAST Search and Transfer
    Vice President and GM, 2002 - 2003
  • Inktomi
    Director of Product, 2000 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boulder co
Previously
London - Milan - Greenwich Connecticut - Boulder Colorado - Sydney Australia - Boston MA
Links
YouTube
Other profiles
Contributor to
Story
Tagline
Let's discuss Marketing and Product Management
Introduction
I live in Boulder, Colorado. I work as CMO at Trueffect (an Ad Tech company) leading marketing and product management. I do a little Adwords, Facebook advertising and SEO for fun.  I previously lived in Menlo Park CA, Boston, MA, London and Milan. In my free time I spend time with my wife and kids, Mountain bike and Road bike, collect wine and watch English football.
Bragging rights
Ran a few search engines in my time and rock at optimizing for search and social
Education
  • Babson College
    MBA, 1998 - 2000
  • Hobart and William Smith Colleges
    BA, 1989 - 1993
  • Hotchkiss
    1986 - 1989
  • Harrow School
    1983 - 1986
Basic Information
Gender
Male