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PR Daily

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If client and/or executive visions are derailing your efforts, here's how you can get things back on track.



#corporatecomms #PR
If you’re getting bogged down by a client or co-worker’s vision, this framework can help solve the problem you face.
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These judgmental words can alienate your audience. Here's how you can choose ones that will endear them.



#writing #contentmarketing #PR
When it comes to certain words, terms and phrases, your message can get lost. Here’s how to avoid misleading—and alienating—your audience with your word choice.
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People are lashing out against sponsorship opportunities coming to national parks. Here's how the organization is handling its crisis.



#crisiscomms #PR #nationalparks
National Park Service reps have proposed a ‘donor recognition program,’ which would allow some signage and logos on parks property. Many groups are against it. Here’s why.
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What sports clichés do you hate to hear or read?



#jargon #writing #PR
Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don't let these overdone sports metaphors turn you into a walking cliché.
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Many nonprofit PR pros would love to run a campaign as successful as the Ice Bucket Challenge. Two years later, here's what you can learn about ROI online.



#IceBucketChallenge #ROI #socialmedia
Two years after going viral, the campaign that asked participants to dump ice water on their heads offers insight into how social media marketing can make an organization serious money.
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Waze is breaking into location-based ads and targeting for mobile app users. What do you think of the feature?



#Waze #mobile #marketing
Dunkin’ Donuts has already signed up for the social media/traffic app’s new feature, which gives brand managers the opportunity to engage with loyal customers.
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Don't delay! Save now on your Video Awards entry, before our deadline nears.



#video #awards #contentmarketing
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Videos have the power to turn consumers into passionate brand ambassadors. Here's how.




#video #branding #contentmarketing
Instead of relying on the same internal faces to promote your brand, try an approach that involves your audience. Here’s how that tactic can improve your marketing efforts.
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If you don't have time to attend our conferences, propel your career forward with Ragan Training! Learn more below.



#PR #marketing #training #careers
Don’t have time to attend conferences? Sharpen your skills with Ragan Training!
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Though brand managers are creating more content, a recent report revealed that 95% doesn’t garner engagement. Here's what you can do to improve your efforts.



#contentmarketing #content #measurement
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
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Here's why podcasts are hotter than ever. Have you embraced the trend?



#podcast #PR #marketing
Find out why successful businesses use podcasts as their secret weapon for engaging audiences.
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Data can make or break a marketing campaign--as long as you know what to gather and analyze. Follow these tips as a guide.



#data #measurement #analytics
Marketers who measure can better pinpoint the tactics that work, cutting the rest. Here's how to gather the information you seek.
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Your one-stop shop for news on public relations, marketing, social media and more.
Introduction
Designed for our industry professionals, PR Daily (www.PRDaily.com) is your one-stop shop for news on public relations, marketing, social media and more.

Updated Monday through Friday, with additional weekend posts, the site features headlines, captions and links for the day's top stories, all offered forth unfree of our own biased personal commentary. 
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