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Davina Haisell
Works at Shades of Crimson Editing
Attended Canadore College
Lived in North Bay, Ontario
663 followers|179,714 views


Davina Haisell

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Only in Canada: "Oh. You. Are." Canadian = "our" in words such as "colour" and "neighbour".

This is one of the most common errors I find when editing for Canadian authors. However, some authors have been ask to use American spelling by their publishers, so it's always good to check. This has also happened for advertising copy written by agencies for American markets.

Davina Haisell

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I'm feeling pretty grand about the latest new client I have connected with. He invited a number of editors to submit a sample edit of his first chapter along with a quote to proofread his novel. He was looking for a "picky proofreader", but noted to us in a group email that we probably wouldn't find much.

Well, I went to town and showed him a thing or two  He replied a couple of days later to let me know that my quote was the highest of all submitted, but that he was interested in negotiating because he liked what I had done.

Why am I pleased? Because my experience has almost always been that the person looking for a proofreader or editor is simply looking for the cheapest price, without considering the quality of work they are paying for -- no matter how much they are paying.

It certainly helps to see the proofreader's sample work, to make an informed decision, and for the proofreader to be fully aware of just how much detail, time and effort the buyer is interested in.

Davina Haisell

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This is a great video; the first in a series that promotes Monika Mundell's mini-copywriting course. Understand the 3 steps to attract more dream clients. Write copy that compels and sells.
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Thanks so much for sharing this Davina. I don't use Google+ so didn't see this until now. ;(

Davina Haisell

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After nearly 20 years in the proofreading business, I've learned a thing or two. But, the learning never stops; one needs to keep their wits about them.

Davina Haisell

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Excellent tips in the Oatmeal's "How and why to use 'whom' in a sentence."

Davina Haisell

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Do you have a case of the Umm’s?

Davina Haisell

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Excited for my friend, Heather Haley. Great review of her book, The Town Slut's Daughter, in the Vancouver Sun. Congrats Heather!!
Think Last Exit to Brooklyn. Think Under the Volcano. Heather Haley’s The Town Slut’s Daughter is not the equal of those iconic books, but it is a gut-wrenching depiction of the punk rock scene in Vancouver during its heyday.

Davina Haisell

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Recently, I was introduced to BlueFur, a Canadian web hosting company. After a very short time, I can without a doubt recommend them. They provide excellent web hosting and customer service.

A former web hosting company I was referred to was found to be hosting more than 1,800 domain names, a large number of them adult, spyware and bots. The industry standard for number of hosted domain names per server is 200.

My current web advisor noted that their numbers are up and down, no doubt as spammers drop and create new domain names to support their activities.
Home; Products & Services. » Web Hosting · » Reseller Hosting · » VPS Hosting · » Dedicated Servers · » Domain Names. Help & Support. » Contact Support · » Knowledgebase; » FAQ. » General · » Billing · » Domain · » Reseller · » Glossary · » Server Status; » Legal ...

Davina Haisell

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Thought-provoking article on the concept "Do What You Love".
You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

Davina Haisell

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Winter, Spring, Summer or Fall versus, winter, spring, summer or fall? Which is correct?

No capitalization is required when writing the seasons, unless they are being used as a proper name, as in the Summer Olympics, etc.

Davina Haisell

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Well, 2014 promises to be a busy year of proofreading, for which I'm truly grateful. I'll be proofing menus for a well-known pizzeria -- five regions across Canada. 

I'm excited because I love proofreading menus; used to proof menus when I worked for an agency in downtown Vancouver. It amazes me how ingredients in certain menu items change depending on the region where they're being served, and just how much the menu itself can change, from one dish to the other.
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Best wishes for your new opportunity.

Davina Haisell

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Great TED talk here. Ron Finley was coached by Janice Tomich of Calculated Presentations in Vancouver, BC.
I get excited by watching, and yes feeling, that client/audience connection and seeing my clients succeed in speaking with confidence and clarity. I have worked with TED, Tedx, and TEDMed speakers to calm the nerves, drill down presentations into concise talks, and make them stage ready to give ...
Editor and copywriting consultant at Shades of Crimson
Hi, I'm Davina Haisell, editor and proofreader at Shades of Crimson.

Attention marketing professionals, authors and copywriters!

I offer a free chapter edit. Visit to contact me for details.

I'm a remarkable editor and proofreader. My attention to detail assures your peace of mind, delivery of error-free marketing materials, and fiction and non-fiction books. 

This is what my clients have to say:

"I must say that you are a genius and have a real talent for writing. Neale Donald Walsch’s editor loved the book. A credit to your editing skills, she found very few items to change and guessed it must have been professionally edited already. How right she was."
MC, Author, Toronto, ON

"Having worked closely with Davina at the agency I knew her work was the best in her field, so the decision to contact her to edit a project was an obvious one. Davina surpassed expectations in that not only did she provide outstanding creative solutions, she expertly designed the piece, saving my client money! In a short period of time she learned all about my client’s product, applied her expertise, and perfected the piece exactly where it was lacking. I’m thrilled to have Davina in my network and highly recommend her services."
DK, Marketing/Advertising Professional, Vancouver, BC 

“Davina understands the bigger picture significance of quality control. Without her dedication and diligence, it wouldn’t have been as easy for us to deliver consistent brand experiences for our clients and their customers.” ~ W. Moriarty, Print Production Manager, Vancouver, BC 

“My book was written with a unique style targeted at a specific audience; Davina kept that intent throughout. She adapted readily to the light and humorous flavour of the text, while ensuring it was absolutely correct and compliant with literary standards. I would highly recommend Davina to ensure accuracy, timeliness in delivery and a high-quality product at the end of the day.” ~ K. Tanner, Author, Squamish, BC 

Selected Highlights and Accomplishments

The Newsies & Bootblacks story
While editing this role-playing game guide, I compiled a comprehensive eight-page style guide for the author. I established typesetting style and hierarchy for unique terminology. The style guide became a valuable tool for maintaining consistency for a wide range of terminology: chit points, attributes, damage scale, swell dice, target numbers and skill types.

The Canadian Journal of Anaesthesia story
This was a new position. I was hired for three days a week to manage the production of their monthly medical journal. I designed the new look for the clinical reports and developed processes to facilitate the production of three journals simultaneously at different stages of production. 

It was a juggling act that I managed expertly, while ensuring the journal went to press error-free and on schedule every month.

Proofreading & Editing Milestones

BC Egg Marketing Board 2012 Annual Report
BC Ferries e-newsletters
BC Hydro collateral and direct mail
BCLC promotions
Boston Pizza menus and newsletters
CTC 2005-2010 Brand Audit
CTC Canada: The Insider’s Guide
Canadian Journal of Anaesthesia
Canadian Pacific Magazine (Volumes 1, 2, 3, 4)
LifeScan Canada brochures
Mr. Lube direct mail
Predator Ridge Resort and Real Estate Guide 2011/2012
Sequel Naturals packaging
TELUS direct mail and email marketing
UBC 2011 and 2012 Undergraduate Viewbook
UNICEF School-in-a-Box direct mail campaign
UNICEF Plumpy’nut direct mail campaign
Westminster Savings RRSP TFSA 2010 campaign
Westminster Savings Credit Union 2010, 2011 and 2013 Annual Report
Newsies and Bootblacks, Miguel de Luis

I invite you to visit for more information. While over there, you may also enjoy reading some posts on grammar, some poetry and prose, or some random musings.
  • Canadore College
    Graphic Arts, 1983 - 1985
Editor and copywriting consultant
  • Shades of Crimson Editing
    Editor and Proofreader, 2007 - present
    I'm an editor and proofreader, whose attention to detail assures your peace of mind, delivery of error-free marketing materials, and fiction and non-fiction books. I'm a pro at spotting kerning, leading and font inconsistencies, as well as errors in layout. My services include fact-checking, which prevents embarrassing errors in the spelling of names and registered trademarks, and typesetting of phone numbers and website addresses.
  • Ogilvy & Mather
    Proofreader, 1996 - 1999
  • NextPhase Strategy
    Production Coordinator, 2000 - 2001
  • RMG Connect
    Proofreader, 2001 - 2006
  • DDB Canada
    Proofreader, 2006 - 2007
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
North Bay, Ontario - Trout Creek, Ontario - Mississauga, Ontario - Toronto, Ontario - North Vancouver, BC - Vancouver, BC