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Davina Haisell
Works at Shades of Crimson Editing
Attended Canadore College
Lived in North Bay, Ontario
417 followers|23,959 views


Davina Haisell

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Winter, Spring, Summer or Fall versus, winter, spring, summer or fall? Which is correct?

No capitalization is required when writing the seasons, unless they are being used as a proper name, as in the Summer Olympics, etc.

Davina Haisell

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Well, 2014 promises to be a busy year of proofreading, for which I'm truly grateful. I'll be proofing menus for a well-known pizzeria -- five regions across Canada. 

I'm excited because I love proofreading menus; used to proof menus when I worked for an agency in downtown Vancouver. It amazes me how ingredients in certain menu items change depending on the region where they're being served, and just how much the menu itself can change, from one dish to the other.
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Best wishes for your new opportunity.

Davina Haisell

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Great TED talk here. Ron Finley was coached by Janice Tomich of Calculated Presentations in Vancouver, BC.

Davina Haisell

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I enjoyed reading this blogger's post about the cliché "strong character". She certainly has a strong opinion about it, which has been well expressed. I appreciate writers who can write powerfully, but not not come "at you" with their opinions.

Davina Haisell

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A client of mine is keen to ensure they are well represented in social media. They've gone as far as having an important reply to a blog comment proofread. Of course, I appreciate having my professional services utilized, but I also have a great deal of respect for businesses who take that extra step to make sure their message to readers is not misconstrued. Very admirable. 
I'm pleased to have been asked to proofread Canadian Pacific Railway's second volume of their newsletter, after having proofread Volume 1 this spring. This was a well designed magazine and it was a pleasure to read. 
Have them in circles
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Davina Haisell

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Excellent tips in the Oatmeal's "How and why to use 'whom' in a sentence."

Davina Haisell

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Do you have a case of the Umm’s?

Davina Haisell

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You on Google+? Want Lots of attention, shares and comments? Here's what Demian Farnworth at Copyblogger has to say:
Great tips. Do you have anything to add?

Great tips!
Have them in circles
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Editor and copywriting consultant
  • Shades of Crimson Editing
    Editor and Proofreader, 2007 - present
    I'm an editor and proofreader, whose attention to detail assures your peace of mind, delivery of error-free marketing materials, and fiction and non-fiction books. I'm a pro at spotting kerning, leading and font inconsistencies, as well as errors in layout. My services include fact-checking, which prevents embarrassing errors in the spelling of names and registered trademarks, and typesetting of phone numbers and website addresses.
  • Ogilvy & Mather
    Proofreader, 1996 - 1999
  • NextPhase Strategy
    Production Coordinator, 2000 - 2001
  • RMG Connect
    Proofreader, 2001 - 2006
  • DDB Canada
    Proofreader, 2006 - 2007
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
North Bay, Ontario - Trout Creek, Ontario - Mississauga, Ontario - Toronto, Ontario - North Vancouver, BC - Vancouver, BC
Editor and copywriting consultant at Shades of Crimson
Hi, I'm Davina Haisell, editor and proofreader at Shades of Crimson.

Attention marketing professionals, authors and copywriters!

I offer a free chapter edit. Visit to contact me for details.

I'm a remarkable editor and proofreader. My attention to detail assures your peace of mind, delivery of error-free marketing materials, and fiction and non-fiction books. 

This is what my clients have to say:

"Having worked closely with Davina at the agency I knew her work was the best in her field, so the decision to contact her to edit a project was an obvious one. Davina surpassed expectations in that not only did she provide outstanding creative solutions, she expertly designed the piece, saving my client money! In a short period of time she learned all about my client’s product, applied her expertise, and perfected the piece exactly where it was lacking. I’m thrilled to have Davina in my network and highly recommend her services."
DK, Marketing/Advertising Professional, Vancouver, BC 

“Davina understands the bigger picture significance of quality control. Without her dedication and diligence, it wouldn’t have been as easy for us to deliver consistent brand experiences for our clients and their customers.” ~ W. Moriarty, Print Production Manager, Vancouver, BC 

“My book was written with a unique style targeted at a specific audience; Davina kept that intent throughout. She adapted readily to the light and humorous flavour of the text, while ensuring it was absolutely correct and compliant with literary standards. I would highly recommend Davina to ensure accuracy, timeliness in delivery and a high-quality product at the end of the day.” ~ K. Tanner, Author, Squamish, BC

“I’m not comfortable going to print until Davina has eyeballed it. With more than a decade of proofreading experience that includes checking 1-800 numbers and 8 point legal mumbo jumbo, there’s nothing that escapes her eye.”
A. Joseph, Copywriter, Vancouver, BC 

Selected Highlights and Accomplishments

The Newsies & Pickpockets story
While editing this role-playing game guide, I compiled a comprehensive eight-page style guide for the author. I established typesetting style and hierarchy for unique terminology. The style guide became a valuable tool for maintaining consistency for a wide range of terminology: chit points, attributes, damage scale, swell dice, target numbers and skill types.

The Canadian Journal of Anaesthesia story
This was a new position. I was hired for three days a week to manage the production of their monthly medical journal. I designed the new look for the clinical reports and developed processes to facilitate the production of three journals simultaneously at different stages of production. 

It was a juggling act that I managed expertly, while ensuring the journal went to press error-free and on schedule every month.

Proofreading & Editing Milestones

Canadian Pacific Railway Magazine
BC Egg Marketing Annual Report
Boston Pizza menus
Sequel Naturals packaging
Westminster Savings Credit Union, 2010 & 2011 Annual Report
Westminster Savings Credit Union, RRSP TFSA, 2010 
Predator Ridge Resort & Real Estate Guide, 2011/2012
BC Hydro
LifeScan Canada
UBC 2011 & 2012 Undergraduate Viewbook
CTC 2005-2010 Brand Audit
CTC Canada: The Insider’s Guide
UNICEF School-in-a-Box campaign
UNICEF Plumpy’nut campaign
The October Abduction of Thomas Martin: Bloodline, Becky Blanton
The Science of Passion, The Art of Romance, Ken Tanner
Birdy: The Story of a Tiny Cockatiel Who Survived 6 Weeks in the Wild, Monika Mundell 
Newsies and Pickpockets, Miguel de Luis
New Lives: Stories of Rescued Dogs Helping, Healing, and Giving Hope, Joanne Wannan

I invite you to visit for more information. While over there, you may also enjoy reading some posts on grammar, some poetry and prose, or some random musings.
  • Canadore College
    Graphic Arts, 1983 - 1985