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AMA KC
The Kansas City American Marketing Association is a professional society of nearly 300 advertising, marketing, research, and sales executives with an interest in the practice, study, and teaching of marketing.
The Kansas City American Marketing Association is a professional society of nearly 300 advertising, marketing, research, and sales executives with an interest in the practice, study, and teaching of marketing.
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In a recent study, 82% of CEOs agreed that they needed to stimulate more loyalty for their brand and products.

In a traditional loyalty world, it was treated as a below-the-line messaging exercise to build CRM efforts.  The typical loyalty currency was “points for buying a product”.  Although this still holds, the possibilities to ignite loyalty are expanding, driven by new consumer expectations. In fact, what was once a typical CRM effort has transformed into the new, innovative way to build a 21st century brand.  The conventional “earn and burn” model will no longer suffice, as people have come to expect new levels of personal utility and collaboration beyond just ‘points for buying”. Not only does this require an inspired lens on how we serve up loyalty but a commitment to data to understand the unique loyalty drivers among each of us.

Wunderman is a data-driven creative company. Their culture is the perfect collision of left and right brain, and this drives their innovative spirit. Their approach to innovation is enabled by a problematic philosophy of analytics testing and optimization. They don’t just innovate—they test, measure and iterate through data and analytics.


SPEAKERS:
Jamie Gallo – President, Wunderman New York

With more than 20 years of marketing experience — both at agencies and on the client side — Jamie Gallo has built a reputation for his commercial intelligence and pragmatism, and for building and evolving the world’s leading brands.

As New York office president, Jamie leverages Wunderman’s sophisticated analytics and data operations to make brands more valuable to consumers. His philosophy centers on deepening connections with individuals in the consumer-brand relationship, which in turn allows the agency to develop modern creative campaigns that are both targeted and effective.

Nelson Freitas – Chief Strategy Officer, Wunderman New York

For nearly two decades, Nelson Freitas has brought clients game-changing insights that build a bond between brand and consumer. Nelson has done this for a diverse range of Fortune 500 brands, such as Procter & Gamble, Adidas, Coca-Cola and Roche, through strategies that have achieved results. By listening intently to the marketplace, Nelson builds strategic frameworks for brands that make them stand out today—and tomorrow.


COST:
$50 – AMAKC Members
$100 – Non-Members
$75 – Group rate per person (groups of 5 or more)
$25 – Full-time Students
Limited Number of Student scholarships available – Contact Cynthia at staff@amakc.com for more information

REGISTRATION DEADLINE: June 16, 2015

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Sun Pacific began growing delicious citrus fruits back in the 1960s in California, but made the cutest addition to their family in the early 2000s with the introduction of Cuties® California Clementines. Yes, that adorable little fruit that kids ask for by name. In 2014, America’s favorite brand of Clementines partnered with Omaha-based Bailey Lauerman, Advertising Age’s 2013 Small Agency of the Year. Together, they’ve worked to enhance the understanding of Cuties’ female target, even giving the personification a name—Jennifer. Join Victoria Nuevo-Celeste, vice president of marketing at Sun Pacific, and Abbey Johnson, director of client engagement at Bailey Lauerman, as they discuss “Jennifer” and the need for a more targeted approach within a highly competitive category. They’ll showcase the latest Cuties developments and even invite you to Do the Cutie Curl!

$25.00 – Members
$40.00 – Guests
 
Register at amakc.com

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IKEA Local Marketing Specialist Annie Crandall will share insight into the marketing strategy and event execution plan for the opening of the new IKEA store in Merriam, Kansas in September of 2014. Learn about the launch of Ikea in the Kansas City market, from the research and creation of the campaign to the execution of the various activations.
 
About IKEA
IKEA strives to be "The Life Improvement Store," and since its 1943 founding in Sweden, has offered home furnishing of good design and function, at low prices so the majority of people can afford them. There are currently more than 340 IKEA in 42 countries/territories, including 38 in the U.S.  IKEA, the world's leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com
 
About the Speaker
Annie Crandall is the Local Marketing Specialist at IKEA Group in Merriam, Kansas. Prior to joining IKEA in February of 2014, Crandall was the Trade Sales and Marketing Coordinator for Merlin Entertainment Groups at Sea Life for two years, and Special Events Coordinator for Parisi Artisian Coffee.
 
Members – $25.00
Guests – $40.00
 
Register at amakc.com

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Pandora Radio is disrupting traditional radio for listeners and the buying community alike. The result is a more personalized listening experience, and the most targeted and efficient way to buy radio.
 
This holiday season, over 30 million unique listeners tuned in on Christmas Day alone, and Pandora continues to be the #1 company in Time Spent on Mobile.
 
Come hear how this internet mainstay is changing radio forever. 
 
Speaker – Gabe Tartaglia
Since 2011 Gabe has been a Vice President of Sales for Pandora Media. Officed in Chicago, he manages a 17 state region in the central third of the United States. Previously, Gabe spent almost two decades in broadcast radio, including positions as Station Manager and Director of Sales for CBS Radio on the East Coast and in Chicago.
 
Register at: amakc.com

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Join AMAKC at Kansas City’s own, The Roasterie, for this AM event for networking with fellow marketers. In true holiday spirit, AMAKC’s stockings will be full with plenty of door prizes to give away. The new AMA Career Center will be on display and available for use. Stay for a behind-the-scenes tour to learn all about the cupping, roasting and blending processes. At the Roasterie, they go to great lengths to bring you the best coffee in the world. And nobody does it like they do.
 
7:30am - 8:30am - Networking
8:30am - 9:30am - Tour

Cost
AMA members - $5
Non-AMA members - $15

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Jeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a salesforce.com company, he speaks around the globe on digital marketing topics while also leading ExactTarget’s content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.
 
His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, explores the emergence of Proprietary Audience Development as a core marketing responsibility. Informed by Jeff’s deep knowledge of email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike — anyone looking to gain a competitive advantage in today’s ever-expanding marketing universe.
 
Prior to joining ExactTarget, Jeff served as President of Optiem, a digital marketing agency where his clients included Calphalon, Insurance.com, and Sherwin-Williams. He’s also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Jeff lives in Lakewood, Ohio, with his crafty wife, two terribly entertaining kids, and a dog that thinks she’s human. There’s probably a book in that too.
 
Register at amakc.com
 
$25.00 – Members
$40.00 – Guests
 
Get Your Own Copy of the Book!
The AMA is proud to give you a copy of Jeffrey Rohr’s book, a $25 value, with a donation to the AMA of $15. You can select your donation option when you register for the event.

20,000 FREE SPIRIT Miles Door Prize at 9/16 Luncheon!
 
There is still time to register for next week’s AMAKC Luncheon - Spirit Airlines Market Launch in Kansas City.  Come hear from Spirit marketing staff and their agency, Barkley, about the unique guerrilla marketing tactics, including crop circles used to launch Spirit in the market.
 
Speakers
Paul Berry, Spirit Director of Public and Media Relations
John Hornaday, Barkley Account Supervisor​
 
Tuesday 9/16 - 11:15
 
Barkley
1740 Main Street
Kansas City, Missouri
 
Register at amakc.com

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Today’s the day! 

All those who registered early for the AMAKC Annual Seminar received an invitation to see the store before it is open to the public.  The AMAKC “Sneak Peek” at the newest IKEA store in Merriam is today and we want to hear from you.  Let us know if you’re going, what you liked best, and feel free to share your pictures with us on Twitter or Instagram using our hashtag - #amakc .
 
Last fall IKEA regional marketing manager Derrick Liburd, and strategic insights manager, Mary Lunghi, strategic insights manager were at Avila University to speak to more than 300 marketers from the Kansas City area at the AMAKC Annual Seminar.  Thanks once again to IKEA for participating in our Annual Seminar, and for today’s special gift to our members.
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Spirit Airlines is the newest airline carrier to service the Kansas City market from the Kansas City International Airport. Service started on August 7, making Kansas City the 56th market served by Spirit. Come hear from Spirit marketing staff and their agency, Barkley, about the unique guerrilla marketing tactics, including crop circles used to launch Spirit in the market. Come hear how this carrier, commonly referred to as “The Most Hated Airline in the U.S.”, is using that designation to reward customers for hating them.
 
The event will be held at Barkley ad agency. Fitting, since the building was once the headquarters for TWA in the 50's. The rocket that sits on the roof of the Barkley building is a replica of the original 22-foot-tall TWA Moonliner II that once stood in its place when the building was the TWA corporate headquarters. It depicted what a commercial spaceliner might look like for commercial travel to the moon in the, then distant, year of 1986.

$25.00 – Members
$40.00 – Guests
 
Register at amakc.com

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