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Gregg Voss
Attended University of Wisconsin-Milwaukee
Lived in Milwaukee
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Gregg Voss

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A friend of mine from the west-central African nation of ‪#‎Cameroon‬ wrote a nice BrandingBricks.com post about the brands that are important to his nation - some will be very familiar, and others - like Mambo chocolate - won't be, but a good primer all the same, and a unique insight into brands in ‪#‎Africa‬. http://bit.ly/1eOJPjR
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Gregg Voss

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Here it is, via Daily Finance ... the 25 worst neighborhoods in the United States, including odds that you will be a victim if you go there. http://aol.it/1ktOyW1

Chicago: You're well represented - No. 2 is the area around State and Garfield. Several others on the list.
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Gregg Voss

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Remember the Yuppies from the 80s? Now we've cycled around to the Yummies - young, urban males. And they're a huge target for global luxury brands. Oh, gag me... http://buswk.co/1hD4rq0

Thanks to +Donny Harder for this share.
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Gregg Voss

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Kyle: Thought you'd appreciate this one. :-)
 
Your all washed up!
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Hey thanks Gregg. I read that it was fish he was loading, but can't see any on the ground when it's over.
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Good take on #innovation by Seth Godin - real innovation creates either functional or emotional obsolescence. http://t.co/keSdLGZP2B

But my question: What if your company's "innovation" creates neither, and instead simply reacts to the needs of the marketplace?

Hmmm.
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Gregg Voss

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New BrandingBricks.com post: If it's not #H2H for a #brand, could it be #B2H, or Business to Human? Today's guest post from Megan Keathley explores this and more. http://bit.ly/1fdNNLZ
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+PureMatter: Thx for your comment - my question: What's more crucial for brands on social media - engagement or connection?
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How do you feel about a company that has an irreverent voice on its social media platforms? To me, this is a huge risk, which I talk about at today's Branding Bricks post: http://bit.ly/1n2ALdo

What do you think? Am I just a cynical sot, or is this a crisis communication situation waiting to happen for some (many?) brands?
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Good piece from the Wall Street Journal on Wisconsin's Frank Kaminsky, breakout NCAA tourney star from suburban Chicago's Benet Academy, and a key reason why the Badgers should win the tournament next Monday. http://on.wsj.com/1lCivHq
Kentucky has the most talent. Florida has a 30-game win streak. Connecticut suddenly has momentum. Wisconsin, the fourth member of the NCAA tournament's Final Four, has Frank the Tank.
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The Flight 370 situation is a tragedy, but the Malaysia Airlines brand is weathering it, due in part to the self-policing by posters on the airline's social media channels, particularly Facebook. I dive into this in today's Branding Bricks post - take a read and let's discuss either here below or at the blog: http://bit.ly/1oM0FjU
First off, let me say that my heart goes out to the families of the passengers and crew of the missing Malaysia Airlines Flight MH370. This is a tragic situation, and sadly, it's not over, even aft...
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Gregg Voss

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Totally agree.
 
"Being honest may not get you a lot of friends but it'll always get you the right ones."

- John Lennon, Singer, Writer for Beatles.


#quote   #johnlennon   #truth   #landoftruth   #friendship  
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In his circles
159 people
Have him in circles
652 people
Andy Crestodina's profile photo
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Occupation
Strategic communications planner
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Milwaukee - Waukesha - Schaumburg
Story
Tagline
Reader. Writer. Thinker. Planner. Executor. Measurer. Connector. Warrior.
Introduction

I’ve got a great passion for public relations and marketing communications, and enjoy applying it on behalf of B2B and B2C brands. I use my strategic acumen, writing/editing capabilities and extensive print, broadcast and online media relations experience to reach target audiences with key messages. What results is a thought leadership position and the ability to effectively enhance and manage a brand's reputation, no matter the situation or communications channel.

In short, I'm a unique content generator, social media and in-person connector, passionate gatherer of market intelligence and tactical innovator dedicated to strategically positioning brands, leaders and solutions in an ever-evolving marketplace. I'm also the composer of the Branding Bricks blog.

The thoughts here, at the blog and on my other social media channels, are exclusively mine.

Education
  • University of Wisconsin-Milwaukee
    Engish-Business Writing, 2000 - 2004
  • University of Wisconsin-Whitewater
    Education, 1987 - 1992
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Male