HTC has no belief in its own products (and needs to fire it's marketing team)
HTC have today unveiled the One. Which One? Successors to the X, S or V perhaps? No. Just One. Well that's a bang up job of demolishing a brand that you're doing HTC.
Firstly why the Hell go through the trouble of establishing a brand in the first place? HTC's One line was supposed to rival the Samsung Galaxy brand. A premium range of products that could stand up to any competitors and by and large they did. For a significant chunk of 2012 the One X was the
Android phone to have and it has been far from a flop (albeit no Galaxy S III either).
So what has changed now? The company goes all the way to establishing a cohesive corporate image only to undermine that for some quick sales? If One as a brand failed then they would not reuse it again. And One as a range of devices had an element of longevity as demonstrated by the more recent One X+. You can successively incrementally name future generations of device. But where can HTC take 2014's range? They will either take a retrograde step back to the older naming convention or they will have to pick something else entirely.
To which I then again ask why the Hell create this brand in the first place?
It seems clear that HTC is clutching at straws opposed to being steadfast in its marketing aims and ambitions. Regardless of whether the new phone is good (and I am sure it is), this smacks of weakness in a highly competitive market. This point further underlined by HTC's quick court settlement with Apple last year and ever so slightly similar appearance of the new phone to the iPhone 5. HTC seems to be running scared.
Regardless, whoever named the HTC One needs to be fired: it is a stupid, stupid idea. #HTCOne #android #phone