Earlier today, the Lucerne Group launched WSI. It stands for Watch Style Insider. It houses nine of the fashion brands that the Fossil Group handles. Their mantra is a watch for every occasion.
The nine brands are as follows:
3. Armani Exchange
5. Marc by Marc Jacobs
6. Emporio Armani
7. Michael Kors
8. Karl Lagerfeld
Each brand has its own unique market and unique DNA. Fossil is know for their vintage and heritage/classic face times. Skagen rooted in simplicity is named after a town in Denmark and reflect Danish designs. Armani Exchange is the extension of the Armani fashion house and is street inspired, more fresh and urban. DKNY is all about energy and spirit of New York City, a fun and fast brand. Marc by Marc Jacobs is quirky, about color and being eclectic. Emporio Armani is synonymous to the fashion brand, mainly marketed to men as the saying goes that every man should have an Armani suit also ought to grab one of their fashionable time pieces. Michael Kors, easily the bestselling of the WSI brands is currently the second most sold brand in America and represents the jetset lifestyle. Karl Lagerfeld, a fashion icon and creative director of Chanel and Fendi is about taking studs and being cool. And lastly, Diesel all about making trends, being the rebel reflective in their biggest statement watches at 55mm bezel sizes.
WSI believes in wearing one watch every day. That each watch deserves an outfit. For instance, you decide on what watch to wear first before deciding what outfit to wear. Finally, that there's a watch for every moment. #WSI #timepieces
+WSI +timepieces #ltimestudio
+ltimestudio #Fossil #DKNY #Diesel #ArmaniExchange #Skagen #MarcbyMarcJacobs #MichaelKors #KarlLagerfeld #emporioarmani