Watch out! Four reasons for a revolutionary iPod Nano

I am surprised how little rumours are about the iPod Nano while all is about iPhone 5 and iPad Mini.

iPhone 5: wider screen, smaller dock connector, smaller SIM card, high-speed LTE. Nothing revolutionary, right?
http://www.macrumors.com/2012/07/30/iphone-5-and-ipad-mini-to-be-announced-on-september-12th/

iPad Mini: oh yes, it is a smaller version of the iPad. Probably with the iPad 2 screen resolution and a more appealing price tag. Nice but not exciting.
http://www.macrumors.com/2012/07/30/more-rumors-of-late-september-iphone-launch-with-details-on-ipad-mini-4th-gen-ipad/

iPod Touch: better speed, larger screen. good, but .. well.
http://www.macrumors.com/2012/07/24/apple-to-update-ipod-touch-with-4-inch-display-a5-chip-buffed-aluminum-rear-shell/

So what about the iPod Nano?
I reckon that Apple will announce a revolutionary, magic, beautiful new iPod Nano in September. I have no insider knowledge whatsoever. This is just me reflecting on what I consider another lucrative market ready to harvest.

Design: Watch
The form factor of the iPod Nano makes it  very lucrative wearable device - like a watch (wristband) or brooch (clip). The success of TikTok and Lunatik wristbands, the Pebble watch and the I'm Watch gadget is enough proof.
http://www.fastcodesign.com/1663858/kickstarters-biggest-success-ever-nano-wristbands-raise-1m-jump-to-apple-store
http://www.cultofmac.com/174227/ios-6-fixes-the-pebble-watchs-biggest-flaw/
http://www.imwatch.it

"Apple is fixing the Pebble watch's biggest flaw?" How generous! Apple is rather providing this capability for their own watch!

Technology: Bluetooth 4.0
The lower power consumption of Bluetooth 4.0 leads to new wearable gadgets collecting personal data and transmitting it to a hub device without much recharging.

The scenarios and sensors already exist: heart rate, pulse, blood flow, temperature, sleep patterns, steps, scales ..

It will be interesting to see which display technology Apple will pick. E-Ink? Pixel Qi?

Strategy: Platform
A personal hub that collects and displays data from the various sensors in a secure, 'standardized' way provides a perfect platform strategy. This nicely complements the larger iTunes and App Store platform on the lower end.

In June Apple announced partnership with major automobile companies for the Siri-enabled Eyes Free car integration. I expect another partnership announcement around the iPod Nano and sensors. My candidates: Polar, Nike, some players in the health sector and some innovative companies such as Withings: http://www.withings.com

Money: New market, high profit margin
I expect they can drop the base price for the iPod Nano below $100 (even $80?) including clip and still make significant profit. They can earn more money with a smart wristband copying the approach of the iPad Smart Cover.

Again, all of this is pure speculation. It just seems very compelling to me.

So what do you think?

#apple   #ipodnano   #design   #platform   #bluetooth   #quantifiedself   #watches  
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