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Okay. So does this mean the movie is a failure? No. So why in the hell is John Carter considered a failure when it didn't sell lots of tickets in the United States, but is selling out shows overseas?
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Michael Comia's profile photoTerence Petersen-Ajbro's profile photoCory Swanson's profile photo
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Because this is Amer-ka, darnit, an' we's the best in the werld!
 
+Christopher Gallagher, failure is a bit of an ambiguous term. I think the word you're looking for is "flop" which is specifically related to money. A flop is the polar opposite of a hit. Profit = TotalRevenue - TotalExpenses In this case take into account not only the production costs of the movie and the marketing but also deduct for exhibition costs, i.e. 50 - 55% ticket boxoffice sales is subtracted from that formula and goes to movie theaters. After that is accounted for the profit should come to a positive number as the break even point. If it is a negative number it is not profitable. If the negative number is extremely negative then it is a flop. If it is a positive number and the positive number is extremely positive than it is a hit. How big the negative number has to be to qualify as a genuine flop is arbitrary. From what I've read John Carter has to make $700 million revenue just to break even and get out of the red. For it to be considered a hit it would have to make much more than $700 million revenue.
 
Wow... did we just get an explanation on what it means to make profit? Seriously? Man, I wasted my time in college!
 
+Cory Swanson, that's right dude. Some people missed college. I was merely trying to draw a counterpoint to +Christopher Gallagher's thesis. Also you'll be surprised to how many people out there do not know the difference between between revenue and profit.
 
My apologies for the snark... I was in an odd mood when I first read this :P
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