, failure is a bit of an ambiguous term. I think the word you're looking for is "flop" which is specifically related to money. A flop is the polar opposite of a hit. Profit = TotalRevenue - TotalExpenses
In this case take into account not only the production costs of the movie and the marketing but also deduct for exhibition costs, i.e. 50 - 55% ticket boxoffice sales is subtracted from that formula and goes to movie theaters. After that is accounted for the profit should come to a positive number as the break even point. If it is a negative number it is not profitable. If the negative number is extremely negative then it is a flop. If it is a positive number and the positive number is extremely positive than it is a hit. How big the negative number has to be to qualify as a genuine flop is arbitrary. From what I've read John Carter
has to make $700 million revenue just to break even and get out of the red. For it to be considered a hit it would have to make much more than $700 million revenue.