Sitcoms make you laugh. Ads make you buy.
While the full Ferries Bueller ad is somewhat cute ( http://youtu.be/VhkDdayA4iA
), Abe Froman would never drive a CR-V. He's the
Sausage King of Chicago for crying out loud. In typical Super Bowl ad fashion, they created good content without tying it to the product. Everyone will remember Ferris long after they forgot what product co-starred in the ad.
A good ad grabs our attention, draws us in, make us laugh, cry or think. And most importantly, an effective ad indelibly brands our brain while making us want to "buy now." Super Bowl ads often skip the branding and selling and stick to entertaining. It’s such a shame to waste your ad budget on anything less than all three.
Here's my review of last year's SuperAds:http://charliecurve.tumblr.com/post/378293826/superbad