Loeb Enterprises/WORKS by Nicole Williams
Associate Director of WORKS by Nicole Williams, 2011 - present
-Write materials for use on multiple media platforms, including web copy, articles, press materials, interviews, and magazines.
-Manage and create majority of content for NicoleWilliams.com which was named one of Forbes' -Top 100 Websites for Women in July 2010, 2011 and 2012. It was also named one of Forbes' Top 10 Websites For Millennial Women 2012.
-Work closely with Consumer PR at LinkedIn. Nicole Williams is their official Career Expert. Work on PR and media campaigns.
-Manage the site’s presence on Facebook and Twitter and experiment with creative ways to use social networking to expand our community; quickly analyze learn and adapt new strategies.
-Coordinate nation-wide networking events.
-Pitch and coordinate interviews with producers, editors and bloggers from top media outlets including The Today Show, CBS This Morning, Fox, WSJ, Shape, Women's Health, More, Cosmopolitan etc.
-Identify and reach-out to key influencers in our target demographics.
-Create and manage newsletter; track and analyze open-rates and execute strategy to increase our subscriber base and engage existing subscribers