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Shaping Business
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Marketing & Business Development Consultancy for technology and Professional Services.
Marketing & Business Development Consultancy for technology and Professional Services.

1 follower
Shaping Business's posts

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The Marketing Audit for B2B firms analyses the stages of Sales Pipeline; it will help make informed decisions on improving 2014 marketing budget #B2Bmarketing   #Marketing   #MarketingAudit   #ProfessionalServices   #technologycompanies  

Content marketing leads the way followed by mobile marketing and lead generation in this survey on allocation of marketing budgets – latest US/UK budget breakdowns:
Did you know Shaping Business has a successfully running workshop on Lead Generation?
#marketingtrends   #marketingbudget   #b2bmarketing   #contentmarketing   #leadgeneration  workshops

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Visuals / graphics have a great impact on engagement levels and CTRs on social media platforms. A tweet with a photo boosts 35% in ReTweets & a video boosts 28%; that's how powerful visuals are. Read more #socialmediamarketing   #socialmediatips   #b2bmarketing  

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From visibility to credibility, exhibiting at a trade show has multiple benefits. Technology and professional services firms can greatly benefit from building trust in their brand and generating quality leads. Here are top 4 reasons to exhibit at a Trade Show
#professionalservices   #B2B   #b2bmarketing   #technologycompanies  

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The evolving B2B buyer’s journey; research shows that 90% of journey is already completed before engaging with sales! What’s in it for marketing?
#b2bbuyers   #B2Bmarketing   #buyersjourney   #marketinginfographic  

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Content Marketing is an important tool for professional services and technology firms. How do you measure the performance on content marketing is the key? Here are 6 resources for measuring B2B content marketing performance
#contentmarketing   #b2bmarketing   #professionalservicesmarketing   #technologymarketing  

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Companies with blogs typically receive 97% more leads than companies without blogs. Do you have a content marketing strategy in place?
#contentmarketing   #SEO   #B2Bmarketing  

An entire organisation should know and exemplify the company's unique value proposition. Customer loyalty is more than just a 'marketing thing'; it's everyone's responsibility...
#customerloyalty   #brandloyalty   #b2bmarketing  

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Before opting for any marketing tactics, a business should have an understanding of its buyer's decision making journey. This results in generating more quality leads.
Read here the 5 common marketing fails that stop B2B Business Growth
#marketingstrategy   #Marketingtactics   #growthstrategy   #B2BMarketing   #LeadGeneration  
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