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Jo Shaer
Works at Lollipop Local
Attended FitzWimarc School
Lives in Essex, United Kingdom
837 followers|139,311 views
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Jo Shaer

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Search vs Social stats - Loving this +Jon Law +Alex Snell +Alex Brown 
 
Shareaholic: Social referral traffic beats search traffic - again

+BuzzFeed has published an interesting new insights site How Technology Is Changing Media where it uncovered its best sources of traffic, among other things.

http://insights.buzzfeed.com/industry-trends-2014/

At the very top, they refer to Shareaholic stats showing that social is now the #1 source of referral traffic to content on the web.

+Martin Beck dug deeper into this in his post at +Marketing Land asking +Shareaholic to share more details.

Shareaholic confirmed that the social has pulled ahead in a see-saw battle.

Social passed search for the first time in June, 30.93% to 29.40%.

Search jumped back into the lead in July and August, before a social rebound in September (29.35% to 29.14%).

Yes, the numbers are close, but it does look like social is gaining more momentum.

“The figures simply reveal that social drives a larger relative percentage of visits to sites across the web. In some ways, I’m certain social has stolen both ‘share of traffic’ and raw visits from search." Shareaholic's +Danny Wong wrote in an email to Marketing Land.

See more in the post at +Marketing Landhttp://tgcafe.it/1FN9QaA

#socialmediatraffic   #searchenginetraffic   #marketingnews  
More marketing news: http://tgcafe.it/your-marketing-news
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+Jo Shaer Branding is definitely one of those very intangible yet powerful things we just need to know to do without asking for ROI.
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Really excited to show off our new website design for Inner Body Pilates who run classes in Leigh on Sea and London. Previously built on a 1 and 1 template, Angela was not getting many visitors to her site and, when they did get there, they were…
New website design for Inner Body Pilates in Leigh on Sea and London
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Really enjoyed this infographic which shows what Google auto-suggests/completes when you type each individual letter of the alphabet into its search bar. So much for A is for Apple and Z is for Zebra! I would certainly have expected the BBC at B but the…
Fun infographic on The Phonetic Alphabet According to Google Auto Complete - for the UK as well as the US! D is for Daily Mail!
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Jo, when I try to share the link to our business Facebook page, it shows this link with loads of numbers and letters which is impossible to remember. What can I do? After our social media training session with Southend Hospital Charity, this was a great…
How To Get A Facebook Web Address or Page UserName. No more lengthy URLs with loads of numbers and letters
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 #UK
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No not seen this in action ( Yet )
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After a strange hiatus, Series 3 of The Fixer returned to BBC2 last week with episode three. It told the story of The Singing Kettle, a tea room in Torquay. The owners had retired to the seaside to set up their dream business and fallen in love at first…
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Have her in circles
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One of our clients received a message from Google Webmaster Tools telling her Googlebot can’t access your site She was not sure whether this was a sales message or something important, so she dropped us a line. The message said: Over the last 24 hours,…
Googlebot Can't Access Your Site - what to do for beginners if you get one of these email messages from Webmaster Tools.
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Some great advice right there +Jo Shaer
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This infographic from MalwareBytes struck a chord as two of the three computers on our network fell victim to malware a few months ago. So we are very pleased to share this information that helps non techies like us to understand what puts you and your…
Malvertising Infographic - Don't Get Caught Out!
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Research by BIA/Kelsey reveals that US local marketing ad spend is projected to grow to nearly $150 billion in 2017. Here is an infographic showing some great reasons why your business should focus on local marketing.
Local Marketing Growth - US Ad Spend Nearly $150bn in 2017
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You need to add a Manager to your Google Plus Page if you want someone to help you to manage it and post additional content. In fact you can have up to 50 managers! But how? Add A Manager to my Google Plus Page I will show you on the Lollipop Local Google…
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Interesting infographic on local marketing outperforming national efforts.
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Now this was an interesting question that came in this week! Some people complain bitterly about receiving birthday messages or notifications about birthday messages on LinkedIn and would like to opt out of it. Others use the greetings/notifications as a…
Why Don't My Connections Wish Me Happy Birthday On LinkedIn?
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Have her in circles
837 people
Rodney Brooks's profile photo
Jaki Bent's profile photo
Neil Taylor's profile photo
Tony Hirata's profile photo
Eve Adams's profile photo
KTV Tableware Hire's profile photo
Lesley Morrissey's profile photo
Anthony Alarcon's profile photo
Michael Rawson's profile photo
Work
Occupation
Social Media Trainer and Local SEO Pro at Local SEO Services and Social Media Optimisation Management
Skills
Social Media Trainer and Manager, Local SEO Pro
Employment
  • Lollipop Local
    Owner, 2010 - present
    Social Media Trainer and Manager and Local SEO Pro. We help businesses to use SEO and Social Media to get new customers via the internet.
  • Southend Borough Council
    School Crossing Patrol Guard, 2007 - 2014
    Lollipop Lady - School Crossing Patrol Guard
  • Kleinwort Benson
    PA to MD of Private Bank, 1989 - 1991
    PA - you name it, I did it
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Essex, United Kingdom
Story
Tagline
We Direct Traffic!
Introduction

Local SEO Pro, Social Media Trainerr and Social Media Manager at Lollipop Local in Leigh-on-Sea, near Southend-on-Sea, Essex.  

I love helping businesses to exploit all the opportunities offered by the internet - both locally and globally!  And I try to use words of one syllable so it's easy to understand.

A regular attendee of Women In Business Network lunches, I enjoy working with both genders to demystify Search Engine Optimisation and Social Media.  If you want your business to get found online, you need to have a basic knowledge of how both these tools work.

We understand that most business owners cannot spend all day away from the office on a training course.  Our courses are two hours max.  We chuck out the fluff and show you skills you can use to get results straightaway.

Bragging rights
Real life Lollipop Lady!
Education
  • FitzWimarc School
    2014
Basic Information
Gender
Female
Other names
Cleverley
Apps with Google+ Sign-in
Jo Shaer's +1's are the things they like, agree with, or want to recommend.
Every Product Must Tell a Thousand Stories
blog.reflectivedynamics.com

When you want other people to talk about your company and your products on the Internet instead of making sales pitches you should turn to s

Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist
moz.com

Six top local SEOs share their Pigeon survival tips, and I've added a Pigeon-proofing checklist for your perusal!

Advanced Local Citation Audit & Clean Up: Achieve Consistent Data &a...
moz.com

Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to aud

The Social Media Shootout: How Brands Are Reaching Fans During the World...
blog.hubspot.com

Learn more about how brands are using social media to capitalize on this year's World Cup.

6 Signs Your Landing Page Needs to Be Redesigned
blog.hubspot.com

Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible.

Are you a social media criminal? | LinkedIn
www.linkedin.com

Have you set up your business as a personal profile on LinkedIn or Facebook?I know that the majority of the social media criminals don't do

Bad SEO Practices and What You Should Be Doing Instead
blog.reflectivedynamics.com

I cleaned out 30+ spammy comments from this blog this morning and seeing all those "Michael Kors" links reminded me of just how much bad SEO

UPDATED: Our campaign vindicated as County Hall saves most school crossi...
www.echo-news.co.uk

ESSEX County Council has performed a U-turn on proposals to withdraw funding for nearly 50 school crossing patrols.

UK Social Media Stats - Get Your Business Seen By 58m Possible Clients
lollipoplocal.co.uk

UK Social Media Stats - there are 58m people on the three main platforms in the UK - is your business getting in front of any of them?

What Independents Can Learn From the Big Boys Marketing | Altrincham Soc...
altrinchamhq.co.uk

Wetherspoons and Slug & Lettuce do great marketing - what can your small businesses learn from them so people shop loca? Big Marketing doesn

How To Host A Website - Individual Small Business CPanel Logins
lollipoplocal.co.uk

Small businesses must have their own cpanel access to their own hosting - don't get put on the same hosting as others with just one central

Schneier on Security: Choosing Secure Passwords
www.schneier.com

What was remarkable about all three cracking sessions were the types of plains that got revealed. They included passcodes such as "k1araj0hn

How to Encourage Google+ Fans to Share Your Content |
www.socialmediaexaminer.com

Use Google+ Circles, Ripples and searches to identity, monitor and connect with your brand evangelists on Google+.

Google+ Pages Dashboards Now Link to Google Analytics
searchenginewatch.com

If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashb

Why Red Bull Has Two Verified Google+ Pages
dejanseo.com.au

Google+ wants real identities for both humans and organisations. There can be only one!

The Influence of Twitter celebrity - Lollipop Local: SEO Services | Soci...
lollipoplocal.co.uk

How Rich Roll (vegan ultra athlete) spread Twitter love on Valentine's Day - BOOM the influence of a Twitter celebrity

Recently my elderly father needed to have a lot of work done on his house. The clutter of 40 years needed to be packed into boxes so that the builders would not have to worry about dust or damage to his treasures. And the work needed to be done whilst Dad was on holiday a few weeks later. With very short notice, Craig was able to come round, price up the job and give us an appointment as close as possible to the date of his departure. Dad was a little nervous about having a stranger in the house, but the employee who was assigned to do the packing was extremely sensitive to Dad’s feelings and was very reassuring throughout the whole process. I highly recommend Move It Removals for the care they took with Dad, some excellent packing and stacking and a great price.
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Public - 7 months ago
reviewed 7 months ago
I lunch in the upstairs room at The Sand Bar every month with Women In Business Networking. We have a choice of 5 or 6 different dishes each time and Louise always goes out of her way to include something to accommodate my allergies. Many of the ladies have said that the Leigh event has the best food, thanks to our residence at the Sand Bar. Each plate is presented beautifully and returns to the kitchen pretty much licked clean. The set menu has also given many of us a chance to try varieties of seafood that we might not have selected otherwise. I have also run a couple of social media workshops here and the staff have been extremely helpful in getting my equipment set up. The accompanying coffee and home made biscuits are always very well received by my attendees. Highly recommended for anyone looking for a private room with lunch or refreshments.
• • •
Public - a year ago
reviewed a year ago
I booked the Hollywood Makeover with a view to getting a new passport photo and also a professional photo for my business website. Mel applied my makeup and sorted out my hair before I went into the Studio with Paul to have my photos taken. He was extremely calm and helped me to relax. By the end, I was really starting to feel like a model. And the photos reflected that. I now have a passport photo that I am not afraid to show to people and an image for my website that I am confident will convert into phone calls when it is seen online. Thank you x
• • •
Public - a year ago
reviewed a year ago
Quiet with a nice comfortable bed in a big room and a good breakfast next door. Great value.
Quality: Very GoodFacilities: Very GoodService: Very Good
Public - a year ago
reviewed a year ago
9 reviews
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I attended Vicky's Business Accelerator Workshop last month and she has really made a change to the wording that I use in my marketing materials. She helped me to look at things from the customer point of view and to appeal to their pain point rather than just selling my services. Highly recommended for new or established business owners.
Public - a year ago
reviewed a year ago
Great designs, amazing coding skills and lots of patience.
Public - a year ago
reviewed a year ago
I have received fantastic treatments at Therapy Life Centre which have really made a difference to how I deal with any stresses in my life. I have seen Karen for both Physiotherapy and Cranio Sacral Massage, Penni for TFT (Thought Field Therapy) and Lorna for Acupuncture. Thank you so much ladies.
Public - a year ago
reviewed a year ago