has published an interesting new insights site How Technology Is Changing Media where it uncovered its best sources of traffic, among other things.
At the very top, they refer to Shareaholic stats showing that social is now the #1 source of referral traffic to content on the web.
dug deeper into this in his post at asking to share more details.
Shareaholic confirmed that the social has pulled ahead in a see-saw battle.
Social passed search for the first time in June, 30.93% to 29.40%.
Search jumped back into the lead in July and August, before a social rebound in September (29.35% to 29.14%).
Yes, the numbers are close, but it does look like social is gaining more momentum.
“The figures simply reveal that social drives a larger relative percentage of visits to sites across the web. In some ways, I’m certain social has stolen both ‘share of traffic’ and raw visits from search." Shareaholic's wrote in an email to Marketing Land.
See more in the post at : http://tgcafe.it/1FN9QaA
#socialmediatraffic #searchenginetraffic #marketingnews
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