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Jo Shaer
We Direct Traffic!
We Direct Traffic!


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Search vs Social stats - Loving this +Jon Law +Alex Snell +Alex Brown 
Shareaholic: Social referral traffic beats search traffic - again

+BuzzFeed has published an interesting new insights site How Technology Is Changing Media where it uncovered its best sources of traffic, among other things.

At the very top, they refer to Shareaholic stats showing that social is now the #1 source of referral traffic to content on the web.

+Martin Beck dug deeper into this in his post at +Marketing Land asking +Shareaholic to share more details.

Shareaholic confirmed that the social has pulled ahead in a see-saw battle.

Social passed search for the first time in June, 30.93% to 29.40%.

Search jumped back into the lead in July and August, before a social rebound in September (29.35% to 29.14%).

Yes, the numbers are close, but it does look like social is gaining more momentum.

“The figures simply reveal that social drives a larger relative percentage of visits to sites across the web. In some ways, I’m certain social has stolen both ‘share of traffic’ and raw visits from search." Shareaholic's +Danny Wong wrote in an email to Marketing Land.

See more in the post at +Marketing Land

#socialmediatraffic   #searchenginetraffic   #marketingnews  
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Jo Shaer commented on a post on Blogger.
LOL @ Tim. My partner was just looking over my shoulder as Carpe S.....m was on the screen. Much laughter here. I know what you mean about free marketing. We have often asked relevant local businesses to submit some information about what they do and how they can help for inclusion on the Lolly blog - But they just don't seem to understand the value of free marketing or can't be bothered to type something up :(

New client with two locations - main office in a big town and smaller office in a small town. I am creating citations for the big town - do I link to the home page or the new location page that I am creating?

Does anyone know how you get ads to show in the mobile map listings without Adwords Express.
I have Search ads with location extensions set up but not seeing ads appearing on mobile map listings for our search terms.
Is it even available for the UK?

Watched +Joy Hawkins' webinar for LSA this weekend. Really interesting to note the rise of review spam. I have noticed one website designer who is now reached Level 3 guide as he has reviewed lots of big places in the area, eg McDonalds, Starbucks, etc. However, interspersed amongst all of these are reviews of the clients for whom he has built websites.

You can tell them because they all say something along the lines of Great customer care/service - which is different from the way he reviews the other bigger stores that he clearly has visited as a customer. When you click through to the website, you see his link at the bottom as the designer. It's not as blatant as the example that Joy gave but it's definitely a conflict of interest.

I guess there is nothing that can be done but I just wanted to vent! :(

Question re categories - my client and his competitors all show Chiropodist as their main category when you try to edit them.
However, in my client's GMB dashboard, Chiropodist no longer shows as a category option...
The only choices I have are Podiatrist and Foot care and it wouldn't let me save other changes without removing Chiropodist as the Primary category.
He's already struggling to rank in maps, is this curtains? What can I do?
He is a chiropodist and a podiatrist.

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Further to the spammy listing posted by +Dave DiGregorio I came across a GMB map listing today that said [Name of Company] - Burglar Alarms, Access Control, Electric Gates, CCTV, Car Park Barriers, FIre Alarms, Fire Extinguishers, Door Automation, Repairs and Maintenance AND IT'S RANKING 1 OR 2 IN THE ORGANICS AND IN MAPS FOR THE SMALL TOWN WHERE IT'S LOCATED FOR MANY OF THESE TERMS!!! AND THE NEARER BIGGER TOWN FOR AT LEAST ONE.
GOOGLE, I GIVE UP! How can I call him and tell him he needs to change that...? +Joy Hawkins +Mike Blumenthal

Hi Guys, What is the best way to add a listing for a therapy business that works fulltime using a room in a health centre?

Name - Name of Business @ Health Centre?
Address - Health Centre address - minus the name of the Health Centre
Phone - Business phone number

Name - Name of Business
Address - Name of Health Centre and Address of Health Centre
Phone - Business phone number

Name - Name of Business
Address - Address of Health Centre minus the name of the Health Centre
Phone - Business phone number

I keep coming back to the same question - how do you edit a map listing that is showing a home address or accountant's adddress when it should be displayed as an SAB?

Ha! I have found my first locksmith spam! I feel like I am part of the club now :)

I just tried to remove the location descriptor from the Name of a company and have the error message - Your edit couldn't be verified so it won't be published

What's that all about? This guy has set up map listings for a whole load of private residences in all the local towns and spammed the Name of all of them with the town. He also seems to be a web designer :O I'm surprised he has the time.
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