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Jo Shaer
We Direct Traffic!
We Direct Traffic!

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Search vs Social stats - Loving this +Jon Law +Alex Snell +Alex Brown 
Shareaholic: Social referral traffic beats search traffic - again

+BuzzFeed has published an interesting new insights site How Technology Is Changing Media where it uncovered its best sources of traffic, among other things.

At the very top, they refer to Shareaholic stats showing that social is now the #1 source of referral traffic to content on the web.

+Martin Beck dug deeper into this in his post at +Marketing Land asking +Shareaholic to share more details.

Shareaholic confirmed that the social has pulled ahead in a see-saw battle.

Social passed search for the first time in June, 30.93% to 29.40%.

Search jumped back into the lead in July and August, before a social rebound in September (29.35% to 29.14%).

Yes, the numbers are close, but it does look like social is gaining more momentum.

“The figures simply reveal that social drives a larger relative percentage of visits to sites across the web. In some ways, I’m certain social has stolen both ‘share of traffic’ and raw visits from search." Shareaholic's +Danny Wong wrote in an email to Marketing Land.

See more in the post at +Marketing Land

#socialmediatraffic   #searchenginetraffic   #marketingnews  
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I have seen a company who have two map listings - one where the company is actually based and one where the owner lives. What is the best way to stop this from happening? Is it to mark the owners address as spam?

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Now that I can see Check The Facts, the things that I am most often being asked to check is whether SABs are permanently closed or not. In many cases there is no website and no FB page. There might be a Yell or other local directory listing but nothing more. They are invariably a plumber or cabinet maker or similar tradesman working out of a home address. Short of telephoning them all, what is your criteria to estabish whether a home address SAB is still open for business?

Is there a reason why some of my edits get published straightaway but others go to review? I did a lot of amending of spammy titles in my area last night. There doesn't seem to be an obvious reason why some were accepted immediately but some were not.
Also, if I know that a business is missing from the maps, how do I go about adding it now that Mapmaker is no more...?

My client has a team that runs sessions in therapy rooms within 4 different clinics across one town. Currently there are 4 different phone numbers. He wants to consolidate to 1 phone number to manage his booking system. Receptionists are still available to see real life visitors at each venue. This will mean same name and phone number at 4 different locations. This makes me uneasy. What is the best way to achieve this?

Client changing address to an office within a business centre. Some occupants are using the Suite # (that's what is on the lease), others are using a suite name (that's what is on the door of the office within the centre), others still are using the suite # and the name of the business centre, then the address. The Royal Mail postcodes don't show the suite numbers just the main address. What address would you use to amend your citations?

1. I have spotted a map listing that is a SAB where the business owner is showing his home address on the map. How can I edit this? Do I write that where the address currently is?

2. Also the business is being shown as open 24 hours which, of course, it isn't. He is trying to imply that he is reachable on his mobile number 24/7 - how is the best way to correct that.

3. The edit function says that these will be added to Google Map Maker - am I right in thinking that you cannot have this type of SAB on Map Maker because it is not a physical storefront? In which case, should I mark the whole thing as business has never existed?

Has Google Maps changed the way that you delete a review? I can only see the option to edit, the delete button has disappeared.

New client has an 0800 freephone number rather than a local number - is that allowed on map listings?
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