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323 Marketing
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We have seen this change coming for a while but it is now official. Google will stop showing ads on the right hand of search results for desktop searches. Google will also be adding a 4th ad in some instances above the normal organic search results. What does this mean for businesses and marketers? You can think of this in terms of real estate. Where you used to be trying to buy land in Texas you are now competing for beachfront property. Prices are going to go up and you will need to be that much more intentional with your ad dollars. Oh, and of course Google will be making more money too. 

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Even if you are not directly involved in your internet marketing campaigns, everyone should know at least a little bit about SEO. Not only is it interesting, but a general SEO knowledge will help you make more informed decisions in other aspects of your business as well. Click the link for a free 90 minute introduction to SEO course.

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We have known about Google using machine learning to improve their search results for a while but it is great to see some real details behind it.

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SEO has changed significantly over the years. What used to work simply does not anymore.

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Google will now let you market to your existing customers by their email address. Or not market to them. Companies that properly take advantage of this will have a huge leg up on their competition. http://mklnd.com/1KUk4bZ

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A good read on the always changing SEO/SEM landscape. This is why it is important to diversify your marketing efforts.

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YouTube can be an effective (and often dirt cheap) way to gain awareness for your product or business. Google just made it easier to run these ads as well, so if you are not using them already, your competitors probably are. 

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Google is testing home service ads, potentially changing the landscape for small and local service businesses.
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