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Nan Dawkins
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Do the thing you think you cannot do
Do the thing you think you cannot do

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How to get more out of Facebook Insights

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terrific little book
(Mon03) In 1983 I saw a Macintosh for the first time and fell in love. I loved Macintosh so much that I wrote a book about it. In 2011 I saw Google+ for the first time and fell in love again. And now for the second time in my career, I’ve written a book about a product: What the Plus! Google+ for the Rest of Us.

I wrote What the Plus! to help people understand and master Google+. I cover the essential Google+ skills: creating your profile, circling people, commenting, posting, responding to posts, hanging out, and sharing photos. Here’s what some experts had to say about the book:

“We didn’t expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!” Vic Gundotra, Senior Vice-President, Social, Google

“What The Plus is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!” Mari Smith, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day

“People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network.” Robert Scoble, Rackspace videoblogger

My buddies at Samsung have sponsored free copies of the PDF version of What the Plus!. Go get it but act fast because there are only 1,000 copies:

http://WhatthePlus.com

Hope you enjoy it!
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For those that will chase the elusive "viral home run" anyway, Maggie Fox makes some excellent points about the key qualities of shareable content:
1.) It expresses something about the user or their community
2.) It serves a valued social function (make them laugh, provide info that is useful to the group/community, etc.)
3.) It gives voice to some deeply held perception or belief
4.) It sheds light on who "belongs" in the community

Read the full post at http://goo.gl/hIzZn.
Forecasting - Continuity Trumps Virality

Great cartoon. Marketers should be very conservative when thinking about virality. Not everything that is good becomes viral and not everything that becomes viral is good. As the author says: "Rather than chase the elusive viral video, commit to ongoing content to grow your audience over time."

Read the post at http://tomfishburne.com/2012/03/go-viral.html
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LinkedIn isn't the flavor of the day, like Pinterest, but still really important depending on your audience. Great article.

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On the Social Snap blog today: Combined with Edgerank, the new Facebook pages for brands are a game changer for social media marketers. Beyond the rhetoric, find out what the one-two punch of edgerank plus brand pages really mean

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Should you jump on the Pinterest bandwagon? John Bell lays it out for you...
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