Why you should not throw away "bad mortgage leads" Say you have done some mortgage direct mail advertising or maybe radio or newpapers for a FHA Streamline, a VA streamline or Harp 2.0. refinance. A prospect calls in and when you run their credit, you see two 30 days lates in the last year. That stops the paperwork in its' tracks, they don't qualify and you just throw away the mortgage lead.in
the trash can. Instead, Why not nuture the lead ? Say they have a late 4 months ago and another 7 months ago. That would give them 5 months until the first late pay falls outside the prior 12 months guideline and makes them eligible for FHA Streamline or HARP or VA Streamline.
Why not send them monthly updates on how to how to raise their FICO 20 or 30 points in that time frame or how to get their DTI in line during those 5 months. Keep in contact and let them know the importance of staying current on their loan the next 5 months. Give them a sympathetic ear and steer them in the right direction.
Instead of a saleperson, you are now a trusted financial advisor, a friend looking out for their best interest. So when that time comes that only one 30 day late shoes on their credit report and maybe you have gotten their FICO up to 650 or 660 from 610 in that period, it will be YOU who they trust and sign with. It is the same as holding a 78 year old Homeowners hand for months through the Reverse Mortgage process. Sometimes the " low hanging fruit" or people with an absolutely perfect set of approval criteria will waste your time bargain hunting. it is those who you can educate and show patience with who become life long clients and the source of referrals for years to come. .If you ever want to discuss mortgage marketing feel free to contact us through our web site. http://mortmailers.com
or call us at 954 312-8130 until 6pm EST