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Siddharth Saxena
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The Greatest Moments..Part 1.. The Swap Finder...
So, its been 10 long years since we passed out from engineering. A lot of amazing, regular and not so great stuff happened in those 10 years.  But milestones, being milestones-  it is good time to review things and see what lies ahead. Essentially, where yo...

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Ads I like- #TayyariJeetKi Part 2 #Bournvita
What new can you do in category like the Milk Food Drinks? The major part of the category is focused towards growing kids. This is not an impulse purchase like a snack but usually it is brought by the parent for the child. Further, for most kids a glass of ...

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Xiaomi, OnePlus and the Aam Aadmi Party, Part 2
In the 1 st part of this article, we looked at the meteoric rise of brands such as Xiaomi,
OnePlus and a political party, the Aam Aadmi Party.  So, how was
the impossible made possible? Was there a method to the madness? Were there any
common linkages to th...

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Xiaomi, OnePlus and the Aam Aadmi Party, Part 1
Upstarts Xiaomi and OnePlus are shaking up the Smartphone World. Established brands and market leaders like Samsung are losing market share. The God of the present Smartphone world, Apple, is taking notice. Another upstart, the Aam Aadmi Party in Delhi has ...

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To the Little One
How do you explain about life to a little one? To someone who just knows all that is good, all like it was meant to be? Let us see in the below poem! What do I tell you my love, How do I explain,  When your innocent eyes, Have not seen any pain. As you look...

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The Midnight's Children of Cricket and Sachin Tendulkar
Salman Rushie's famous novel, Midnight Children, talks about S.eem, who is born on 15th Aug, 1947at the exact moment ITh its independence. Cricket's moment of truth came much laton 25th June, 1983, when pilthe lifted the Prudential World Cup and started a n...
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