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The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing—or feeling—much relief. So as many consumers continue to face financial headwinds, where are the opportunities for retailers? http://bit.ly/1hNVrD7
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Around the world, upscale Millennials are the future of economic growth. Learn these consumers’ preferences and savings activities country by country to connect with them.
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How much media is enough? When are ads worn out? Marketing mix modeling can help answer these and other questions. http://bit.ly/1gB1nyp
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Automakers: How lovable are your products? Our new study shows that the love of driving is a bigger purchase trigger than utility or status. http://bit.ly/1n8NdZb
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In advance of tax day and the online application deadline for subsidized health insurance, 86 million Americans visited government websites in February 2014! This was up nearly 2 million unique visitors since January despite the shorter month. http://bit.ly/1qeBXte
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Good  Luck to Obamacare. Once the U.S.A. has it.It will seem crazy not to have had it years ago. 
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Nearly one-third of U.S. smartphone owners—about 46 million users—used health and fitness apps in January 2014, up 18% from January 2013. http://bit.ly/1l8L0c1
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By highlighting how the work farmers and their families’ do is the backbone of America, RAM’s "Farmer" ad struck an emotional chord that landed it the top spot for our 2013 Automotive Ad of the Year. http://bit.ly/1eQVpp8
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The ticket to teen success: By appealing to multiple age demographics, extensive merchandising, incorporating other entertainment industries (especially music and film) and dividing a series’ books into parts, the most recent teen franchise—Divergent—may soon be just as successful as its predecessors. http://bit.ly/1l1Oygb
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Baseball is America’s pastime, and consumer data is ours. We’ve combined the two in a multimedia box score for four opening day MLB games. http://bit.ly/1sMLpGC
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Integrating the data from multi-touch attribution models with traditional marketing mix models provides the quality analytic support marketers need to make decisions about media effectiveness, efficiency and optimization in today’s rapidly changing media landscape. http://bit.ly/1gDZjkX
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Leading global provider of insights and analytics into what consumers watch and buy.
Introduction
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
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800.864.1224
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Global Headquarters: 85 Broad Street New York, NY 10004