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Thornley Fallis
69 followers -
We provide insight. We create. We connect.
We provide insight. We create. We connect.

69 followers
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RT @insidep2podcast: New @IAP2USA online course: @AnneRCarroll on choosing the right P2 tools https://t.co/6Xb2chCiSa
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Brands and organizations must determine the success of an integrated PR program.  Here's how..
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On +SpinSucks today...Is the news release dead or alive?  Stephen Waddington says it's alive and well.  Our +Sherrilynne Starkie disagrees.  What do you think? 
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We are on the cusp of a new wave of #social media measurement—true sentiment #analysis. In the early days, social media measurement was all about reach; how big your follower count was. Today smart communicators measure in engagement; how your content resonates with your audience. While resonance is effective, being able to judge sentiment (did someone interact because they liked it or hated it?) is the next level of insight we need to be more effective communicators. While there are tools currently available to judge sentiment on social media, they are often expensive to access and lack the sophistication to decipher true intent. This new feature from Facebook is more than just a few cute new emojis, it is the beginning of an era where social media interactions become more than just binary.
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In this age of many screens and countless #social channels, it’s easier than ever to engage with people without ever meeting them, without ever deciding whether you like them or not. We would be wise to remember in the agency world, that we remain in the personal relationship business. We give advice, carefully conceived, thoughtfully delivered. Assuming the services we provide are top notch, building and sustaining personal relationships with clients is how we ensure a long life for the account. In an increasingly competitive marketplace, it may be the only thing that distinguishes us from all the rest.
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 Remember Crystal Pepsi? Probably not, but this was an early 90s launch of an alternative to cola which was seen to undermine the company’s flagship product. Its novelty initially drove sales, but they quickly plummeted—a result of flawed marketing. Today’s real time insights coupled with digital media’s low costs and ease of use means making adjustments on the fly can be almost effortless, if communications are nimble and bright.
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We use hard data to illustrate that best practices fuel +Justin Trudeau 's #socialmedia  success 
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So against a backdrop of rapid and constant change, is there still a place for helping clients perform effectively in media interviews? As you might have expected, my answer is an emphatic “Yes” provided the training reflects the current landscape and is rooted in the latest and greatest advances in our understanding of effective communications. #pr  #media
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Our EVP +Sherrilynne Starkie explains agile strategy development for communications.   #freshthinking   #pr   #spinsucks  
The big launch is no longer the start of a campaign, it's a major milestone in a continuing journey. #pr   #agile   #marketing  
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For all #media industry professionals, it’s disheartening to see the role of #journalists reduced to assembly line workers stuffing content down different coloured pipes. Our colleagues in the newsrooms deserve better than that and so do our clients. #pr  
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