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Steve Johnson
233 followers -
product management evangelist and guitar player
product management evangelist and guitar player

233 followers
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Great results come from more than great development. You need a simple approach to optimize your product delivery every step of the way, from business planning to product creation to sales enablement. assign accountability and assess your current state…
9 steps to success
9 steps to success
under10consulting.com
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We often get so caught up with specific product details — like daily standups and sprint backlogs — that we don’t think enough about the overall portfolio. But experience has taught me that this is a big mistake. Reviewing all major capabilities across…
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Names are the hooks we hang ideas on.—Al Ries and Jack Trout, authors, Positioning: The Battle for Your Mind. For product managers and product marketers, the term ‘persona’ is used for profiles of buyers and users. Personas are a key element of a product…
Do your personas have names?
Do your personas have names?
under10consulting.com
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“Get the right people. Then, no matter what all else you may do wrong after that, the people will save you.” I’m reading The Deadline: A Novel About Project Management by Tom DeMarco. It’s an older book but still quite relevant for today’s software world.…
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I’ve been hearing about job postings for product managers that require computer science degrees. Is that really necessary? What I’ve learned is many product managers don’t have adequate technical background to understand the issues or to give practical…
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There are times when leading others is one of the loneliest jobs in the world, however, when you’re beginning to feel like it’s you against the world, you’re on the brink of some bad moves. Are you showing signs of a leadership breakdown? Find out in this…
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Three bears (one each in sizes small, medium, large) Three chairs of varying sizes Three bowls of porridge of varying temperatures Three beds of varying mattress ratings (soft to firm) Goldilocks, a novice user, after minimal use evaluated each until one…
Do your stories tell a story?
Do your stories tell a story?
under10consulting.com
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I’ve seen a bunch of variations on the Venn diagram for product management? Is it the intersection of tech and UX and requirements? Or is it finance and customer and something else? In my experience, new product ideas come from the intersection of market…
What’s the venn?
What’s the venn?
under10consulting.com
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For many, the whole job-hunting process is poorly understood. After all, we don’t look for jobs frequently and when we do, we’re often in a bit of a panic. Maybe you’re disenchanted with your role. Or you’re ready to move up to the next level. Or maybe…
When The Product is YOU
When The Product is YOU
under10consulting.com
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