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Andrew Lark
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Lovely
Social media forces companies to change their marketing strategies or be left behind.
Thank you for the interview +ABC Australia 

From Ashely Hall, "The ubiquity of social media has done a lot to disrupt the advertising and marketing industries. It allows companies to talk one on one to potential consumers, regardless of where they live in the world. But if companies don't get the message right they risk alienating shrewd media consumers."

Business reporter Alicia Barry has the story." Winning the hearts of consumers is a delicate art on the noisy canvas of social media. An irreverent YouTube video from a well-known fast food giant resonates with its audience."

Text and link to podcast: http://www.abc.net.au/worldtoday/content/2014/s3989600.htm

#socialmediamarketing   #socialmediastrategy  
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Good thinking on purpose.

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A must read. 
How to never forget anything ever again http://ow.ly/uZdnk -technique is called "spaced repetition" & there is an app for that!

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One of those things you buy them wonder why

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The case for sales phone calls over email → http://bit.ly/1ms4w8i
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A must read for any marketer

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Andrew Lark commented on a video on YouTube.
Yep, that's pretty much how it goes.

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Some Saturday movement inspiration.
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