Unfortunately they announced a spammy, outdated SEO link building campaign on Dec 23rd. Google de-indexed the site once Rap Genius's tactics were widely publicized - just 2 days later.
Google will punish spammy tactics even if the site in question is providing real value for users and has a strong online community (RG has >500k FB fans).
Key point: talk to a professional search engine marketer before scaling your next "growth hack."
- Portland State University2010
Get in touch with me on twitter, peep my photos on flickr & instagram or - if you like - we can connect over SEO, PPC, Design, Analytics and associated biz-ness on LinkedIn.
Choose your own adventure!
- Fish MarketingSearch Marketing Manager, present
- LensbabyMarketing Analyst
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