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Giampiero Nadali
Works at Fermenti Digitali
Attended Bologna University
Lives in Sant'Ambrogio di Valpolicella, Verona, Italy
605 followers|26,689 views
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Work
Occupation
Digital Wine Marketer, Wine Blogger, Wine Selector
Skills
web design, wine blogging, vino, marketing digitale
Employment
  • Fermenti Digitali
    Founder, Partner, 2007 - present
    Consulente per le cantine italiane per la promozione dei propri marchi sulla rete.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sant'Ambrogio di Valpolicella, Verona, Italy
Story
Tagline
Digital Wine Business @ fermentidigitali.com
Introduction
  • digital wine marketer
  • wine blogger
  • wine selector
It all started with a wine blog: Aristide (see the link on the right column).
Among the earliest in Italy, I wanted to tell stories about my personal journey in the world of wine, with the eyes (and taste and smell) of the outsider, or the consumer, or wine lover if you prefer.
Now, after leaving my career in ICT industry as a marketing & sales white collar, I'm progressively an insider in wine business.

Or digital wine business.
With Fermenti Digitali (digital ferments) we help wineries to leverage the power to change their ways of doing business through Internet, social media and other digital innovations.
Education
  • Bologna University
    Business Administration, 1979 - 1984
Basic Information
Gender
Male

Stream

 
Etna DOC, Sicily - Contrada Cavaliere, in the South-Western area of Mount Etna, near the village of Santa Maria di Licodia
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Do you really know how #Amarone della #Valpolicella is made? http://bit.ly/1pxkzxA #winelover  
It's among the most renowned wines of the world, and maybe you also are a lover of this red wine, so elegant, velvety, fruity and powerful... yes, I'm talking about Amarone della Valpolicella. I guess that everybody knows how it is made... no? The truth is that many wrong beliefs are widespread in the world about this wine: too many people, for example, still believe that the typical blend of grapes is Corvina, Rondinella, Molinara...
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Terroir #Amarone: 'An "historical", unusual vertical tasting' (28 wines, vintages range 2003-1960) our report here http://bit.ly/MEihAl #winelover
Just the day before the official opening of Anteprima Amarone 2010, the  Villa de Winckels Hotel Restaurant hosted its traditional edition of “ Amarone in Villa”, a big tasting with the most important wineries in Valpolicella. The event was also the occasion to organize - thanks to the collaboration of Wine Meridian, a new wine magazine online, - an unusual vertical tasting of Amarone della Valpolicella from many different wine produce...
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Ryan Opaz and me at #WBIS #Wine Business Innovation Summit - here's our presentation.
http://giampieronadali.com/blog/2014/1/23/go-direct-selling-via-the-consumer-not-the-middlemen
"Wineries, specially the smallest ones, have a great opportunity to open new sales channels through the direct contact with consumers"...
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We often organize, or we are often involved, in some wine events here in Italy. And tracking online conversations and contents creation through different social networks is part of the duty...
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Fermenti Digitali racconta: Etna, Soave, Sava, Marsala, ecco l'Italia alla #DWCC, la Digital Wine Communications Conference http://bit.ly/1cEpz2S
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Back to Rioja! Torniamo in Rioja, questo è stato il mantra della sesta edizione dell'incontro annuale tra coloro che per comodità chiamiamo ancora "wine blogger", ma che ormai si avviano a essere definiti digital wine communicators, ovvero "comunicatori digitali" del mondo del vino. Trasformazioni per nulla superficiali, al punto da riflettersi anche nel nome della conferenza, ora diventata la DWCC- Digital Wine Communications Confere...
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18 wines that stuck in my memories of this unforgettable trip in Spain, in the wine regions of Priorat and Montsant
What a wine trip. Just before the 2013 edition of the DWCC - Digital Wine Communications Conference (former European Wine Bloggers Conference - #DWCC), I was invited to join a group of fellows "digital communicators" visiting two special places and wine regions in Spain: DOQ Priorat and DO Montsant. It will be that kind of trip I'll remember for a long time: people, places, wines, were all memorable, each of them with some distinctiv...
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Etna DOC, Sicily - Monte Ilice, a volcanic cone placed in the South-Eastern area of Mount Etna, near the village of Tre Castagni
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Beautiful.
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Rowan Gormley, Naked Wines / Photo posted on Quartz “There are only two important people in the wine business—the winemaker and the wine drinker. Right now, they’re both getting screwed.” Jason Karaian new post on Quartz: "The wine business is ripe for disruption, and this man is doing it". The man is Rowan Gormley, the founder of Naked Wines, part venture capital firm and part wholesale buying club. "... the site embo...
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On Terroir Amarone we give you some insights and an indigenous (and independent) report about the new vintage at Amarone 2010 Preview... Enjoy here:
http://www.terroiramarone.net/blog/2014/1/31/amarone-2010-preview
During the last weekend, Verona was the stage for the annual "Anteprima Amarone" event, organized by the Consorzio Tutela Vini Valpolicella (the official association of Valpolicella producers) and dedicated to introducing Amarone della Valpolicella DOCG 2010 vintage to the wine world. And the first thing you have to note is the DOCG acronym, it indicates that starting from this vintage Amarone is "Denominazione di Origine Controllata ...
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That’s exactly your paternalism, Giampiero, because I was there. And I tasted many 2010s there. But then why mention Villa de Winckels when your original post criticised those attending the Consorzio’s Anteprima Amarone?
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Good read, and 8 more so called "experts" for my black list. Most of them are financial analysts, people that influence investors...
The iPhone is a success -- there is no argument to be made that it's not -- but prior to its debut, various upgrades, redesigns and record-breaking sales
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"A Year in Burgundy" is a wine movie launching today on "Video On Demand" (available on iTunes, Amazon Instant Video and all other leading VOD platforms internationally). Thanks to Fabien Lainé, I enjoyed a preview, and I can say it worth the view. http://giampieronadali.com/blog/2013/11/5/a-year-in-burgundy
"A Year in Burgundy" is a wine movie launching today on "Video On Demand" (available on iTunes, Amazon Instant Video and all other leading VOD platforms internationally). Written and filmed by director David Kennard, inspired (and sponsored?) by French importer and wholesaler in USA, Martine Saunier, this wine movie is quite enjoyable, well filmed, balanced in showing us both biodynamic winegrower and flying winemaker extremes in styl...
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