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Paul Adams
Works at Facebook
Attended UL
Lives in Duboce Park, San Francisco
23,701 followers|304,026 views
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Paul Adams

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Hello. Who's there?
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yeah its irritating now :(
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In my fMC talk this week I described how marketers need to think about Facebook + content to be successful. Check out the video: http://livestre.am/1jx1O
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This is a wonderful talk!
I don't have the tools to judge if this is true, but seems like GOLD!

Guessing this goes into my conversations... :-)
Thanks for this!
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+Paul Adams Haven't read your book yet...listening to this interview lead me to a question. If you deny the concept of "the influentials", how do you explain the Oprah effect? Also, I agree that people do tend to be influenced by the people closest to them. However, I feel that while being influenced by this group, at the same time, we try to set ourselves apart and be different then that same close group, finding our own unique influencers. Agree? Any thoughts on this and how it fits in your models?
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Paul Adams

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A book is never done

Writing a book about social interaction is a strange experience because the minute the book hits the printing press, you start to uncover more and more new material that could have been included and you start to think about new things...
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How does it work
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Free next Tue 17th? In San Francisco? Come see my talk at Salesforce. It's free! bit.ly/Axzacu
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+Paul Adams Thanks. Interesting talk tonight.
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Have him in circles
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Paul Adams

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The future of advertising: Many, lightweight interactions over time.
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+Paul Adams , your domain has expired, so we can't get to this article anymore. :(
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Quick reminder if you're in San Francisco tomorrow I'll be giving a Social Media Week Keynote here at 9am http://bit.ly/zEteMP

If you're not in San Francisco you can still watch my Social Media Week Keynote on Livestream here! http://bit.ly/zNK8eZ

#SMW
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fellow brit! he he he
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Read Chapter 2 of Grouped here for free! Ch. 2 explains why and what people share.
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Give it time - I used to have that problem, it has stopped now.
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First post (linked below) in a series describing five huge shifts that all marketers and designers will need to understand.

The five shifts:
1. The amount of information we can access is increasing exponentially.
2. The web is being rebuilt around people, rather than being built around content.
3. For the first time in humanity, social interaction, and influence, are measurable.
4. Technology is driving a large increase in understanding how we make decisions, and it’s not how we assumed.
5. Mobile technologies (phones, tablets, etc.) will change society in ways we can’t yet predict.

http://bit.ly/ylD2wY
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Great blog post Paul and I 100% agree.
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Check out Joseph's review of Grouped. For those of you who don't know +Joseph Smarr he is an engineering lead on Google+ and a super smart guy!
Joseph Smarr originally shared:
 
Just finished +Paul Adams's great new book "Grouped". Here's my review (also posted to amazon):

Grouped is a well-written, concise, and relevant summary of the latest thinking in social networking and social influence. It's like the crib notes to a four-year degree in social psychology and sociology. Beautifully laid out and designed to be easily consumable, it quickly covers the fundamental ideas and research about how and why we connect with one another, how ideas spread, how we make decisions, and why this all means that "permission marketing" through social networks is likely to be more relevant and effective than current "interruption marketing" of mass media advertizing.

It does read at times like an advertisment for Facebook (indeed, a cynic might pigeonhole this entire book as a "white paper" for Facebook Ads), but I know Adams better than that (having had the pleasure of working with him at Google on the early stages of Google+), and my take is that Adams sees Facebook as out in front of an important shift in the way advertising will work in general (perhaps this is why he now works there), so Facebook merely provides the best (and in many cases only) example of putting his ideas to work in the real world.

Beyond the explicit goals of developing better marketing campaigns, Adams makes the case (and I firmly agree) that the content of this book is essentially required knowledge for all of us as we move into an increasingly interconnected world in which our social networks (real and digital) and our "predictably irrational" brain help us navigate the endless, swelling seas of information surrounding us. Despite working in this field for years, I learned some new things and found myself nodding in approval at much of the rest. So if you're new to these ideas--or even if you just want an efficient and enjoyable refresher course--this book is well worth your time.

PS: If you got this far and don't regret it, please consider clicking through to my amazon review and marking it as helpful (under the review): http://www.amazon.com/review/R2IL042VB82ZQ9/ref=cm_cr_rdp_perm
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In what sense has the 'ship sailed'?
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This is from my latest blog post. Too many people are completely misunderstanding the social web. I fear for their business.

Thanks Louis!
Louis Gray originally shared:
 
"Not enough people are recognizing that the web is being fundamentally rebuilt around people, and that this is going to change how all of us do business."
-- +Paul Adams, former Googler and current Facebooker.
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Hi +Paul Adams -- thank you for the response. Hopefully my obquote whetted your appetite for my article that I linked to...or at least, that's what it was intended to do. Because I make that case that can be simply put as: we shouldn't be putting all of our conversations in one basket. And by "one basket", I'm not talking about one server -- I mean, under a single administrative control. Taking the case of Facebook -- it has done great things in helping folks to realize their fellow countrymen think the same way they do, and shrugging off their local legacy media (which, in the case of places like Libya, were lying their b-tts off). That's really important, and I applaud Facebook's role in that.

BUT, it's so important, I think such a ubiquitous store-and-forward system for our online conversations shouldn't be under any single administrative control, including what I refer to in my article as "local provincial governments". Such a system should survive the downfall of governments, as well as the bankruptcies of companies. (One downfall I use as an example is the old Soviet Union's coup -- and how the Usenet was instrumental in getting information out from behind the Iron Curtain.)

Hope that puts a finer point on things...
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Have him in circles
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Work
Occupation
Product Manager. Ex Researcher. Ex Designer.
Employment
  • Facebook
    Researcher / Designer, present
  • Flow, Dyson, Faurecia, Perfix
  • Google
    2007 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Duboce Park, San Francisco
Previously
Ireland - Ireland (Sligo, Dublin, Limerick) UK (London, Bristol) US (San Francisco) Germany
Story
Introduction
Author of GroupedFull bio here.

Hello. I'm Paul Adams. I find out what things people need and care about, and help other people design and build those things. I've been doing this for the last 10 years. I focus on designing for the social web and talk about it on my blog  I work at Facebook and used to work at Google.


I'm from Ireland but currently live in San Francisco. One day I'll move home. I'm obsessed with the Irish football team. I also follow Sligo Rovers and Arsenal, but not nearly as obsessively.
Education
  • UL
  • NCAD
Basic Information
Gender
Male
Paul Adams's +1's are the things they like, agree with, or want to recommend.
Grouped: How Small Groups of Friends Are the Key to Influence on the Soc...
www.google.com

The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the