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Denali & Associates
Full service internet marketing company,SEO marketing, PPC Marketing, video marketing, PR, Website design and development
Full service internet marketing company,SEO marketing, PPC Marketing, video marketing, PR, Website design and development


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Five star SEO services!
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We will take a look at four different platforms. Google, Bing, YouTube and Facebook.

Why place Ads in the first place using PPC (Pay per Click). First,Ads will produce traffic in less than twenty four hours. Second, PPC allows you to test out Ads and Keyword phases without breaking the bank. Always test first to determine the best phrases and ads that produce the appropriate results. Third, PPC allows for Geo – Targeting. You can really drill down on the market and demographic that you’re looking to drive business from. And lastly,you only pay for clicks to your Ad.

Traditional SEO (Search Engine Optimization)takes 6 – 12 months,while PPC gets you to the first page of Google while you build your SEO organically.

In the design set up phase,make sure you are sending customers to a separate home page that discusses what your PPC is advertising for. On your separate landing page, have a clear call to action and only one call to action. Make it easy for the customer to connect with you. Make sure you have a Google conversion code on the backend. Measure and track the landing page with Google analytics.

When you’re developing your Ads, use killer copy. Split test two ads. One word can make a huge difference in the success of your campaign. Play with spacing and capitalization.

PPC is a great first step in developing your presence online while you develop your organic SEO campaign. If you choose to go this route in your advertising, our recommend order of preference would be Google, Facebook, YouTube and then Bing. Happy PPC advertising. 1-800-755-2066
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Local Search Engine Optimization Profiles
Did you know 63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines. (Web visible & Nielsen)

Many local businesses have not set up their local search engine profiles, or they don’t understand how to properly claim, verify and optimize their local business listings. At Denali & Associates, we understand you’re busy running your business and our seasoned professional are here to help. We know Local SEO and specialize in professional SEO services.

Denali & Associates can help set up and manage your local search profiles. We provide packages of all kinds to get your local business listed in the various directories, so your customers can find you. At a minimum you need to be listed in Google +, Bing and Yahoo Business listings.

We’ll do all of the heavy lifting and help you claim your profile with the major search engines and others
Analyze what listings your business should be in and provide you with that data and explanation.
Competitive analysis.
Load your information, profile, pictures. Etc.
Manage the listing and provide periodical updates.
Engage in reviews from your customers and supplement with Social Media strategies.
If you’re not in the Google+ local listing category of A-G (page one). Don’t worry, we’ll optimize and manage your listings on your behalf to help your local customers find your business online.

Our team has the expertise you need to take advantage of Local SEO so that clients find you at the top!
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Link Building Services
Developing a strong profile of links from relevant high-authority sites is still considered an important fundamental element an SEO campaign. Did you know Google changes its search algorithm around 500–600 times per year? While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

Get Above the Fold on Page 1 of Google for Your Primary Keywords Within 3-6 Months
At Denali & Associates, our link building and content services are the fundamental elements of our SEO campaigns. Our team of experienced professionals will help you define your link building objectives, identify key audiences and influencers in your industry, and develop a strategy to significantly increase your site rankings, indexing, and Moz Domain Authority Source.

We have a proven track record and our successful link building services will help boost your site’s rankings to increase online traffic, leads and revenues, while enhancing your company’s brand awareness. We help develop and implement your link development strategy and understand how to build your link profile naturally to out-pace and leap-frog your competitors.
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If we’re honest with ourselves,the current economy is nowhere near where it could be. There are a record number of local businesses that are looking for a way to make more money and dominate their niche. Many are hoping to be in business next year. The old ways of marketing are not working anymore. Print media is disappearing.

You as a business owner don’t know where to turn and you don’t have the time or expertise to solve your marketing problems – you’re trying to run your business.

An estimated seventy seven billion advertising dollars is shifting online (Internet), but local businesses have been last to move. Why, because local marketing firms have been concentrating on big businesses, because that is where the big money is. This has resulted in local businesses having to fend for themselves. Many local businesses now recognize that it’s time to make a move. However,they don’t know how to do it, nor do they have the time.

The shift is on. Think about it, with TV – people now DVR their favorite shows and speed through the commercials so they can ignore them. The networks are squeezing in as many commercials as possible during your favorite TV show. Why, because revenue is down and they are trying to make up ground. And change is coming in the form of Internet TV,Wireless TV,YouTube,ITunes,and Netflix etc. People are cancelling newspapers in record numbers and going to Smart Phones and Tablets instead. In addition, traditional email marketing open rates are smaller and smaller, and direct mail is getting more expensive and still producing minimal results. People are going online. Internet marketing is fast becoming the predominate vehicle to access your potential customers. Investments in search engine optimization should part of your marketing plan. According to Google,75% of people searching stay on the first page and 50% do not check on anything else but the first two listings. Use only “white hat” SEO techniques to get your business to page one of Google. SEO takes time and it requires consistent excellent content as it relates to your business and website. So the sooner you get the process going for your business the better.Using an SEO firm that tries to trick the system using unethical practices will result in your business being penalized by the Search engines and moved off of page one for a long time.

The next big shift that is in full swing right now is Mobile. More and more people have smart phones than have traditional computers. Most people will leave the house without their wallet before they leave the house without their phone. It’s how we operate as a society. Look around. People use their mobile devises because of speed and convenience. According to (Google Nation),81% of Mobile searches are driven by speed and convenience. Mobile search will grow 600% in the next 5 years. (Source: (BIA/Kelsey). Mobile marketing has become huge. To start, make your current Website Mobile friendly visually. Your potential customer is not going to go through the hassle to resize your website on their phone. 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly (Source: Gomo) 61% of users said that if they didn’t find what they were looking for on a website right away when using their mobile device, they’d quickly move on to another site. (Source Gomo). Why is this important? According to (Google Nation) and 81% of conversions (Store Visits, a call, or an online purchase) occurring within 5 hrs. of a Mobile search. Remember,the main reason people use their Mobile device is for speed and convenience. Make your site easy for your customers to use and contact you.

Think about it, why do businesses fail? Lack of capitol, cash flow. How do you get cash flow? Customers! Today, five out of six customers are making their decision based on a page one search result. If you have not made the transition to internet marketing yet, there is going to be a large gap going forward as the market makes this transition. Are potential customers finding you or your competitor? So grabbing your niche market online is critical.
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Let’s take a look at a couple of facts of why your website is your greatest marketing tool

Your website is the foundation for your Online marketing Plan. It starts there. It’s a reflection of your Company.
Your Website can be your best salesperson, it’s up 24/7 and it never takes a vacation.
Website Design and Development
Knowing this, what should you do?

Well, you could build your own, using GoDaddy, or 1&1 you’ve seen the commercials. But keep in mind, for the most part these are templates and do you really have time to do this when you’re trying to run your business.

And if a website is as important as we discussed, in the end, is the final product going to represent your brand and your business the way you want it to.

Maybe you have a friend or family member that volunteers, they build it, move away and your left with a website you know nothing about.

Then there are website designers, and you find you purchased an expensive pretty website that was never built for the search engines.

Your business needs a website that will:

Establish your credibility and speak to your target market.
A site that is easy to manage and update on your own, without technical skills.
A website that will reflect your brand and vision.
And one that will turn visitors into prospects with the appropriate call to action.
A Websites, that will convert customers into business. A Websites that add to your bottom line
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The world of brand awareness and adverting has changed but for the better because of the internet. The days of Billboards, radio ads, newspaper ads and the Yellow pages may still exist within the marketing mix, but the power of the internet is quickly trumping these tactics. Today small and midsize businesses can compete equally with the big companies. We know that according to Google 97% of all searches for products and services are starting online first. Just think of how you search for things now. When was the last time you opened up a Yellow pages? Because of these changes it is more important than ever to accept and capitalize on the power of the internet. You can do this by engaging in an SEO plan for your business.

SEO or Search Engine Optimization will help your Website gain better rankings in search engine result pages of Google, Yahoo, Bing etc. and this translates to more targeted visits and essentially to more customers. Getting your business to page one of Google will give your business instant credibility and more importantly trust. Statistics tell us that 75% of consumers stay only on the first page when searching for a product or service and 50% of these people do not check anything else but the first two listings. Consumers are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence. Imagine what being on page one would do for your business in your community or nationally. Imagine two businesses in the same niche, selling similar products at similar prices. One of them has a search engine optimized website and the other one has a non-optimized web presence. With most things being equal, which company do you think is more successful?

Small and medium size businesses that need to build brand awareness either for local purposes or for expanding nationally or internationally need to invest in SEO and gain top positions for the terms related to their business. SEO allows you to dial in to specific search terms phases that your customers are typing in. Your business needs to achieve a page one ranking for those terms so you can capture those customers searching for what you have. This is not the 80’s and 90’s anymore, and the tactics of these times are not as effective anymore. Remember the definition of “Insanity”; doing the same things over and over again and expecting different results. Does this statement characterize what you’re currently doing with your marketing?

SEO is a continuous activity and if you hire a reliable SEO company they will give you the necessary advice so you won’t miss any opportunities. The search engine industry is one of the fastest changing industries in the World. Rules and practices change all the time and a reputable SEO company with a track record of success using ONLY “white Hat” methods can help your company stay ahead of the curve and not be affected by these ever changing rules.

Please, do not underestimate the power of search engines and SEO. Keep in mind, if your competitors are doing SEO and social media marketing then you have to do it as well. If on the other hand they are not doing any of this stuff, then it’s your chance to differentiate and take a step ahead. As a business owner, don’t turn a blind eye to what’s happening around you. If you have an effective website, and you have optimized your website via SEO efforts and managed to move your company to page one of Google, your business is now open 24 hours a day seven day a week. Remember, your customer is doing the same thing you do at home or in the office, they need a product or service and they search on their computer or mobile device to find what they need. If you’re not there, they’re probably finding your competitor.
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The Video Revolution is here.

YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.(Forbes, 2012)

Online video now accounts for 50% of all mobile traffic. Source (Bytemobile Mobile Analytics Report, 2012)

Keep in mind,100 Billion dollars of advertising have moved from Print/TV/ Radio to the Internet. However, the Internet is crowded and you have to stand out. Video is the Key to tell your story, pre-sell and pre-motivate your prospects.

Most Businesses don’t have video on their Website Homepage and that’s a big Mistake

For example, Companies that have a Signature Video on their Website , visitors will stay on that site for an average of 6 minutes verses under a minute without a video.

There are all kinds of video content you could provide your visitors.

A Sizzle or Signature video – tells about your company and services. Use it for three to Five years. It will be the best money you ever invested. Or you could do a:

Video for a free consultation
Testimonial Videos
Recruitment Videos
Live event Videos
Product Videos
Corporate Videos – we take your corporate brochure and put it in action
Animated Videos are very hot.
Video Marketing should be part of your marketing investment in your business. Having a video on your Website is not “just nice to have” anymore, it’s critical to the success of your business. If you haven’t yet, it’s time to join the video revolution. And, the sooner the better, before your competitor does.
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Video marketing is the fastest growing trend. Google saw this trend and bought Youtube for 1.65 Billion dollars

And if you can believe it, it was only six years ago that computers got fast enough to even stream video. With dial up. Now it’s the norm. Online video allows you to speak to your customers about your business much more personally. A good video shows the pride you have for your business. It allows you to connect, while at the same time providing information about your Company, product and service.

They say a picture is worth a thousand words, well a 60 second video has 1.8 million impressions on it.

Video SEO, has become the quickest and easiest method to get your story onto Page one of Google. This very powerful online marketing tactic is more of a rifle approach. It’s designed to target a couple Specific Keyword phases. And dominate those phases.

I know, a 5 year old can download a video onto YouTube. Video SEO is designed to move your video to page one of Google.

How does it work: you decide on the specific city, and Keyword Phases that you want to target. Your video producer will write the scripts and storyboards for your video, you could add in a local video shoot, and then your Online Marketing SEO Developer will write the content around the video to get you a page one ranking. Now keep in mind, Video SEO may not work for highly competitive Keywords in Major cities. Check with your SEO specialist to determine if Video SEO will work for you in your location. However, for the business that wants to dominate on page one in their respective city for their product or service, there is nothing like Video SEO.

Imagine, a video thumbnail on page one of Google for your business.

What’s the big deal? Well when you have a Video Thumbnail on page one , people are 3-4 times more likely to click on that video than the text on the page. (Forester Research). Google likes video, and one reason is that they own YouTube. It’s a win win for them and you. Video is 53 times more likely to produce a page one search result. (Forester Research). Your potential customer goes to Google to find the product and or service in their area, you pop up on Page one “with a Video thumbnail” they open up the video and there’s your perfect story. People just prefer to watch video.

If your a small business, and you want to dominate the market with your product and service than Video SEO should be apart of your Marketing plan. You just have to ask yourself, “can I handle more customers”. Because they’re going to be coming if you use this tactic. Remember, video sells. And at the end of the day it’s about conversions.
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