I received a lovely email from the principal of a High-School in Canada, who watched my MODELS ARE MADE
video, and asked if I have any plans to visit the Americas and if I'd be available for a presentation/speech at their school. Unfortunately, I don't have such plans right now (as much as I would love to), but who knows! Anyway, this reminded me to share this video
It's always a tricky thing to produce a video like this, especially since most of my audience knows the in's and out's of photography. Reality is however that a surprisingly huge amount of young women still compare themselves with the images in advertising, and - believe it or not - a huge percentage don't understand how much "production" has gone into the creation of the perfect look for advertising (and most editorials as well).
So far, we reached just over 60,000 people with this short video (not quite viral but still quite amazing), and some of the feedback and personal letters make it all worth while. While some disregard videos like these as "useless" and make comments like "everyone knows that", it is unfortunately not reality. I wish it was. Reality is: Negative body image, depression, eating disorders etc are a sad reality
. If we can help just one person somewhere on this planet, or at least make them feel good about themselves even for just a few minutes, all effort is worth it.
To cut off a lengthy discussion about "how bad" fashion magazines and advertisers are, how terrible retouching is, how much better the models look without makeup and photoshop, and how shocking my accent in this video is, let me make one thing clear upfront: I love the fashion industry, I believe in beautiful and retouched advertising, and I am "guilty" of producing such images every day. I have no issues on that end. What I care about is educating those who consume advertising and develop an unhealthy self image because of their lack of understanding of the process. As for the last point: I agree, watching myself talk, my accent is a bit annoying ;)
I would love to give this video a bit of a second push, and if you have teenage children, or know work colleagues or friends who'd be happy with a feel good moment: Please share.Models Are Made (Fashion Behind the Scenes) #photography #modelsaremade #modelling #advertising #fashion #photoshop #retouching