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Ron Gaiser
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Business and Creative Multi-Media Writer
Business and Creative Multi-Media Writer

34 followers
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ONLINE MARKETING

Whether you use a simple e-mail campaign, blog for potential customers,  or produce national TV and  radio commercials to drive traffic to your website, you will get better results if you have a marketing plan based research and experience from proven results.
If you are selling a product, service, information, or a concept, you can benefit greatly with tried and true online marketing strategies that continually work.These method scan make sales quicker, easier, and immediately track the results, costs, and metrics of your efforts.
Professional online marketing strategies, with proven techniques, will assure your ROI revenue will increase much higher than with old traditional, and institutional marketing methods.
AN ONLINE MARKETING PLAN IS ESSENTIAL FOR SUCCESS.
A professional Online Marketing Plan, (OMP) should be your first important strategy.  It tells you where you’re at, the money you need to get there, and what the return should be. With an (OMP) you can monitor your efforts and ROI efficiently to get the results you want to achieve.
An Online Marketing Plan will spell out in detail all the time schedules, costs, operations, testing, and services needed to implement your plan, launch a company, or keep your business on track. Creating this plan is the first important strategy and the key to successful marketing.
An (OMP) is your blueprint, or road map to success. With an (OMP) you can be flexible in the marketplace, make changes, adapt, and be innovative, but always have the security of knowing you have a plan you can fall back on in your pocket.
TESTING WILL TELL YOU IF YOU HAVE A MARKET TO SELL IN.
The second most important strategy is testing. Because the World Wide Web is a direct response medium, you can test, analyze, quantify and calculate results, and know what, or if,your potential prospects want to buy.
After testing, you can continue to monitor the results when they happen. Timely evaluation helps you make immediate changes and important decisions in your marketing and advertising efforts. This important Online Marketing Strategy saves time and money, and can make the difference between success, or failure.

Ron Gaiser Copywriting Services can create, design, and implement, an effective Online Marketing Plan using unique, cost effective, internet methods and techniques like the following:
1. Innovative copywriting ideas, themes, and selling concepts for   Websites
2. Google Analytic & Metrics for monitoring and evaluating results
3. Social Media
4. Traffic Drivers
5. Banner Ads
6. e-mail campaigns
7. News letters
8. E-zines
9. Blogs
And more
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VIDEO SALES LETTERS

WHAT IS AS VIDEO SALES LETTER (VSL)?

A Video Sales Letter is a window that scrolls a sales letter as an announcer/spokesperson reads the exact text.
Most VSL’s cannot be stopped, or paused, and must be watched to the end.
There are charts, graphs and other live action demonstrations interspersed through-out the video.
It is generally embedded in a business website landing, or sales page.
A (VSL) is the hottest tool and money making method used to sell products, services, ideas, or concepts on the internet today.
HOW DOES A (VSL) WORK?
A video is shot with a white background scrolling black printed text. The text is a sales letter written by a web-copywriter to sell a product, service or idea.
An announcer, or spokesperson, with a good, and credible voice, reads the text as it is scrolled. He, or she, explains charts and graphics, and sometimes appears live.
At some point near the end of the video, the viewer is asked to take an action, buy a product or service, subscribe to a letter, magazine, information, or is compelled to support a concept, or idea by clicking on a button.
When the button is clicked, the viewer is taken to an order form, an offer page, or asked to give certain information like; name, e-mail, phone, credit card.
It is a scientific fact that when you combine audio with visual input viewers have a higher retention level, and they perceive information quicker and clearer.
According to the research firm e-Marketer, internet video marketing rose over 455% in the last year, and they estimate that American business will spend over $7.11 billion on online video advertising by 2015.

WHAT CAN A (VSL) DO FOR YOUR BUSINESS?
Video is the best medium to sell and demonstrate products or services.
It’s the fastest method to increase revenues and generate customer leads.
It has the highest conversion rate for ‘hits-to-sales’ on the internet.
Because it is a more personal medium it will make viewers want to participate, take a closer look, and compel them to take an action.
It can quickly increase by 5 to 10 times your current ROI.
According to Clayton Makepeace, the highest paid VSL copywriter, VSLs have quadrupled revenues as much as $3.6 million in a weekend, $5 million in two weeks, and a staggering $16 million in a month.
Compared to direct response mailings that are considered successful if they return 1-2%, it is not uncommon for VSLs to see 4-5% + returns.
WHY DO YOU NEED A (VSL) NOW?
Clickbank Marketplace, the world’s largest online market, claims 80% of their clients are using VSL’s to sell their products.
The internet is the biggest ‘Direct Response’ medium today.
VSLs continually out-perform all other direct response methods for generating revenue and new customer leads.
It’s a great way to launch a new company or website.
It will quickly lift your current existing revenue status 5 to 10 times.
It’s the best way to communicate to your potential,or existing clients.
You won’t be left in the dust by your competition.
© Copyright, 2013, Ron Gaiser
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WEB COPWRITING IS DIFFERENT!
Writing for the Web is very different from any other kind of copywriting. When I finally realized that, I made the transition from a good copywriter to – a great Web Copywriter.
I said, “Hey, I write great copy, I can do this no problem.”
What I found out when I wrote my first Website was a wake up call. I thought it was well written, and so did my client, and a lot of other people. It looked great, had good information and graphics, even several good videos.
Unfortunately, it didn’t do much other than sit there looking good for people who were sent to it. It wasn’t bringing in business, generating leads, or sales and revenue, and not a lot of people were going to it. That’s when I started researching and studying successful Websites and seeking out experts in the Web copywriting field, and there weren’t that many.
You can no longer just cut and paste copy from old brochures, advertisements, commercials, and other collateral material.It’s about writing in a space that can transform whole new markets.I quickly realized we are not writing to a broad demographic, we are writing to a smaller more tightly-defined audience and viewer.
KNOW YOUR AUDIENCE AND VIEWERS!
You must first completely understand and know who you are talking to.
Your viewers want to know and feel that you are writing to them, and only them. It’s a much more personal medium, and they need to know you are an expert in what you say.
You must speak in your viewer’s language, and speak in a friendly conversational tone. Let them emotionally know you understand their needs.You must know what viewer’s want, and the emotions, buzz words and phrases your readers use that press their buttons, so they are compelled to press a website button, and purchase your products, services, or information.
Also, a Web copywriter needs to use the right kind of Keywords and SEO research to position your website for optimum exposure.
THIS MEDIUM BELONGS TO ITS USERS!
Starting in 1979 the internet had nothing to do with business and was not created for commercial purposes. It wasn’t about companies, or making money. It was a place where people could connect and share information, opinions and ideas.
Other major media belonged to companies such as TV, Radio and Print. In these genres viewers don’t get to participate or use these passive mediums, they just watch or read them.
A Web Copywriter must be ‘user-centric’ when they write for the web. You can’t just use the same old ‘company-centric’ copy, brochures, or other past printed material. You must write totally for your web viewersin their language.
YOUR CUSTOMERS PARTICIPATE IN YOUR MARKETING!
Your viewers and customers will rate you, critique you, tell everyone on the World Wide Web what they think about you.  There is little room for hyperbole, exaggeration or mistakes.
A Web copywriter must write with a new sense of awareness and respect for the reader. We are not writing “at” a passive audience. The web is a shared medium.
MAKE IT EASY TO FIND THINGS ON YOUR WEBSITE!
You are writing to a task-oriented audience. The viewer has something very specific in mind when they come to the web. They want to find something, or do something.
You must let them know you have what they are looking for quickly and simply. Help them find what they are looking for with minimal hassle.
It’s like going to the store. You know what you want and start looking for it. When you find it you make sure you’re happy with the price, then you take it to check out.
Most visitors arrive at a site already knowing what they want. It’s a Web Copywriter’s job to help the viewer find the right page as quickly as possible, only then do we sell.
PROSPECTS DEMAND RELEVANCE AND QUICKLY!
You must be very focused on the viewer’s needs. Don’t start, or end a page, with introductory or very general information, get right to the point.
Focus on WIIFM, “What’s In It For Me?”You must jump straight to the meat of the matter and make it urgent, and directly relevant to the interests of your viewer.
There are many other reasons that web copywriting is different from other mediums, and the expert Web Copywriter knows what they are, and it takes years of doing it, and experiencing it tobecome good at it.   These are just some of the reasons it’s important when hiring a writer for your website, don’t hire just any copywriter, use a professional Web Copywriter.
Ron Gaiser’ Web Copywritingincludes the following:
Home pages,
Landing pages,
Content pages,
Information pages,
Sales pages,
Newsletters,
e-mails,
Blogs,
Articles,
Social Media and more.

WHEN YOU WANT MORE FROM YOUR WEBSITE, HIRE RON GAISER, A PROFESSIONAL WEB COPYWRITER THAT GET’S RESULTS!
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WELCOME TO RON GAISER COPYWRITING SERVICES
HELLO
Start-ups, Business Owners, Marketing Directors, Ad Agencies, Website Builders, Web Designers, and Corporate Officers.
ARE YOU ABOUT TO BUILD A WEBSITE? IS YOUR WEBSITE CONTENT NOT DOING THE JOB? NEED TO UPDATE, OR REFRESH YOUR WEBSITE?
Viewing this website is important to you, and will make a difference in the results your website gets! It will show you . . . WHY.
 
WEB COPYWRITING:
Needs a content savvy web copywriter, not just any copywriter.
Should speak your viewer’s language in a conversational tone.
Needs to convey the right message in clear and concise copy
Should use Keywords, SEO (Search Engine Optimization), and Google Analytic.

ONLINE MARKETING:
Having an Online Marketing Plan is essential for your websites success.
Gives you a road map, or blueprint to implement your marketing
Helps navigate through social media and other campaign tools.
Keeps your vision, goals, purpose, and budget on track.

Video Sales Letters:
Are the hottest selling method on the internet today?
Are the best way to generate leads and prospects.
Quadruple conversions, Hits-to-Sales.’
Increase revenues 10x or more.
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