Profile cover photo
Profile photo
Carlos Aguilar

Post has attachment
I have Google "Alerts" set up and remember getting the news back then about the acquisition... 

I spent 10 years in finance and it was my evaluation that for the price they paid, every certification they issued was worth about $23. When I ran the same valuation for my business, each certification I issue is valued at $223.

Now, I don't have the overhead they do, however, if I could extend the analogy, anytime that your customer is worth less than a dinner at Taco Bell, it is only the tip of the proverbial iceberg.

I left Washington Mutual in 2006 because I saw behaviors that lowered the value of each customer. Two years later (2008 housing collapse), Kerry Killenger took one of the largest and oldest financial institutions from an $11Billion corporation to zero! The irony of their demise wasn't that they didn't have the collateral to stay solvent but they lost their cash when customers asked for reassurances that their money was safe. When "20-something year old" bankers couldn't explain to their customers (many of them with memories of the Great Depression) that their money was safe, it started the run on cash and without cash, the FDIC stepped in and closed their doors.

It would seem like a good deal for the investors, but I get the feeling that it's a hedge fund bet... What's happening is they see an upcoming boom in the economy where people will have lots of disposable income and are going to throw it into recreational activities like scuba. Because PADI can produce it cheaper, faster and easier, no one will be able to compete and before you know it, the production of divers will be relegated to the likes of the "TV Dinner" or "Happy Meal" -- cheap, fast, easy AND bad for your health!

Because PADI does the best job of the marketing of scuba, the industry will be known for the product they produce. When people think of scuba, they will go to PADI.

Like all industries, theirs will be the cheaper alternative and PADI will be the Wal-Mart or Dollar Store of scuba. The Gucci family is known by the quote, "Quality is remembered long after the price is forgotten." The wave of the future is going to be the independent instructor that turns out divers and not "McCertifications." 

When Elon Musk can rewrite the automotive industry as Lee Iococca did in the 80's, watch for the individual to save scuba!

If you're an instructor and want to survive, it will not be your certification agency that is going to save you. If you can't build relationships with people, innovate, and understand that shareholders and stockholders aren't who you're working for (the dive shop) you are going to fail like Washington Mutual and Detroit did.

The industry has two years left! I'm not a financial guru or have a crystal ball, but I know what's wrong with scuba -- their regulator is free-flowing...!!!

Post has attachment

Post has attachment
if you know anyone that wants or needs scuba equipment, i have just listed a bunch of stuff on my ebay account:

thank you,


Post has attachment
Ocean Quest Dive Charter, 2 Dive Excursions... Come dive with us in the Puget Sound...!!!
2016 is going to be a great year for diving. Please join us on one of our boat dive excursions. 5 other dive dates are confirmed. Please check JCA Elite Scuba's Facebook Events page for the other dates. Please contact me to reserve a spot. Thank you...!!! S...

Post has attachment

Post has attachment
"Justin Theroux suffered scuba diving scare during honeymoon" -- MY ANALYSIS AND TONGUE LASHING...!!!
Justin Theroux suffered scuba diving scare during honeymoon There is a practice in the scuba diving industry called, "Resort Diving," "Try Scuba," or "Scuba Experience." When you go to a destination that offers many types of activities, scuba diving is ofte...

Post has attachment
Don't just take your kids to the aquarium

Let me teach you to dive and show you what you've been missing...

Be A Diver

Post has attachment

Fall in love with diving...

Let me teach you to dive and show you what you've been missing...

Post has attachment

Post has attachment
TDI Advanced Nitrox and Decompresson Procedures Courses. Portland Oregon. Technical Diving Training.
JCA Elite Scuba Technical Diving Specialties TDI Advanced Nitrox Course Outline Course Description TDI Decompression Procedures Course Outline Course Description     Dive a little deeper and stay a little longer with these
courses. Learn to dive with Oxyg...
Wait while more posts are being loaded