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Rob McMillan
Works at Silicon Valley Bank
Attended California State University, Sacramento
Lives in Napa Valley, Napa, CA
380 followers|2,170,900 views
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Rob McMillan

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Why would anyone market to GenX? They are so small and insignificant. They really don't matter. Let's talk about Millennials!
Let's talk about Millennials! How exciting is that conversation. Demographers and researchers are laser focused. It's a feeding frenzy at times because that's the growth and opportunity of future retail. Boomers are old news ...
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Wine Market Council changed their NY and Yountville messages on millennial consumption and now the facts are in conflict with each other
WMC: "Millennials Consume 42% of all wine in America The Wine Market Council presented their annual 2016 roadshow in New York in January, and using the above slide announced with fanfare that Millennials are now the larges...
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Direct to Consumer Survey closes this week. Nearly 1,000 wineries have taken the 10-15 minutes needed to get the best set of benchmarks available. Has your winery participated? 
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Passion, Cuba, Women & Wine
Duck and Cover Note to reader: The trip to Cuba for the California Wine Symposium was widely covered in the press last week but since I was there, I wanted to add my own first-hand views to what has been written along with some video clips And while this po...
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Video Replay of the SVB Wine Report & Chat
The first part of the year has turned into a fire hose of new industry information in the wine business. Right after we released the State of the Industry Report, we all ran to Unified to hear more discussion about industry trends. I missed Fred Franzia's l...
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Rob McMillan

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Conflicting Wine Market Council findings are creating needless confusion in the wine business.
WMC: "Millennials Consume 42% of all wine in America The Wine Market Council presented their annual 2016 roadshow in New York in January, and using the above slide announced with fanfare that Millennials are now the larges...
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Survey closes Thursday. 1,000 wineries have participated as of this morning and will get the full results and benchmarks.
Every year when we start the Direct to Consumer Survey I'm always a little nervous about participation. The effort required to sell wine has become more difficult by the day, and owners have to make choices about where to inv...
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The annual Tasting Room and Direct to Consumer Survey is open. Please take the survey and encourage your neighbors to do the same.
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Video chat, video replay of the 2016 State of the Wine Industry Report. You can download your own copy and see the replay here.
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Good radio reporting on the State of the Wine Industry Report. http://napabroadcasting.com/state-of-the-wine-industry-2016-rob-mcmillan-silicon-valley-bank/
NAPAbroadcasting.com
Rob McMillan SVB by NAPAbroadcasting.com
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People
Have him in circles
380 people
Paul Kaan's profile photo
Rongdhonu Graphics's profile photo
Vicente González's profile photo
Courtney Holmes's profile photo
B-Winegrower's profile photo
Angelica de Vere's profile photo
FaultLine Vineyards's profile photo
David Topper (Fresh View Partners)'s profile photo
WISE - Wine Industry Sales Education's profile photo
Work
Employment
  • Silicon Valley Bank
    Founder, 1990 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Napa Valley, Napa, CA
Story
Tagline
Wine Banker on the West Coast.
Introduction
Silicon Valley Bank: Bankers to the US Fine Wine Industry. Wine Banker, Econ/Bus Analyst, Speaker, Father of 2, a little messy but have clean nails.
Education
  • California State University, Sacramento
    BS Business (Finance)/economics, 1979 - 1981
  • Santa Clara University
    MBA, 1984 - 1987
Basic Information
Gender
Male
Rob McMillan's +1's are the things they like, agree with, or want to recommend.
Annual DtC Videocast Tomorrow - Last Chance Signup
svbwine.blogspot.com

I'm not fond of looking at pictures of myself. It's even worse when I try and grab a screen shot like the above from last year's Tasting Roo

The 2016 Wine Market Council's Findings Are Wrong
svbwine.blogspot.com

WMC: "Millennials Consume 42% of all wine in America The Wine Market Council presented their annual 2016 roadshow in New York in January, an

Video Replay of the SVB Wine Report & Chat
svbwine.blogspot.com

The first part of the year has turned into a fire hose of new industry information in the wine business. Right after we released the State o

Final Signup: SVB Annual Report Release Thursday
svbwine.blogspot.com

Live Videocast 2016 State of the Wine Industry Thursday, January 21, 2016 9:30 a.m.–10:30 a.m. PT I expect this will be one of the most inte

What if you Discount Wine and Case Sales Drop?
svbwine.blogspot.com

Source: Nielsen Beverage It can be a little hard getting revved back up when the year starts. Truth be told, few of us are excited to jump b

Groundhog Day In Pennsylvania
svbwine.blogspot.com

I've just spent the past 6 weeks researching and writing the 2016 State of the Industry Report. It always sucks the life out of me because i

Picking A Side In the Napa Winery Fight
svbwine.blogspot.com

No it's not Monday when I normally post. I got inspired midweek from Tom Wark who wrote a piece yesterday in his Fermentation Daily Wine Blo

Bottle Prices Are Going Up in 2016
svbwine.blogspot.com

How much does this wine cost? The Annual Wine Conditions Survey is open and delivering interesting early information on supply, price, and m

Open: 2016 Survey of Wine Conditions
svbwine.blogspot.com

What's really going on in the wine business this moment? Can wineries raise prices? What's the supply situation in the Central Valley? Is th

Will a Stock Correction mean Lower Wine Sales?
svbwine.blogspot.com

One year ago Monday, I woke to a bit of a shaking. Having been 18 miles from the Loma Prieta Earthquake in 1989, I was experienced enough to

What? Locals Overwhelmingly LIKE the Wine Industry
svbwine.blogspot.com

Doesn't Everyone Hate The Wine Business? While Napa is the current poster child for the debate, whether Sonoma, Santa Barbara, Oregon, Virgi

250,000 Credit Cards Stolen in Wine Industry Hack
svbwine.blogspot.com

I've always thought the wine industry should be the most uninteresting industry for cybercrime. Wineries have lots of inventory to steal, bu

Replay of 2015 DtC VideoCast + Chat
svbwine.blogspot.com

Another live videocast is in the can and has already hit summer re-runs on YouTube. Somebody will soon be sending you some popcorn for you t

SVB Direct to Consumer Live VideoCast
svbwine.blogspot.com

Live Video Conference: Tuesday, May 12, 2015 9:30 a.m. – 10:30 a.m. Pacific Time Please join us for an interactive video discussion of Silic

Should You Ever Discount Your Wine?
svbwine.blogspot.com

I'm betting nobody knows who Thorstein Veblen is. You have to be a little cockeyed to know him; be a Jeopardy Champion, enjoy thumbing throu

How Important Are Tasting Rooms to Success?
svbwine.blogspot.com

There is a bit of a standoff taking place in parts of wine country. No the battle isn't with the Federales; the ABC, CDFA, BOE, TTB, or FDA

W20 Group and VinTank Settle Down
svbwine.blogspot.com

 Its fair to say that I've been involved in the wine business for a long time. I'm old enough to remember Italian Swiss Colony Wine commerc

Is Your AVA "Just Like Napa?"
svbwine.blogspot.com

On March 16th I was invited to be THE keynote speaker at the 21st Annual Central Coast Insights. OK ... maybe I was just "a" keynote speaker

2015 State of the Industry Q&A
svbwine.blogspot.com

The Annual SVB Wine Report and the Live Broadcast is complete. For those that missed either one, the replay and report can now be accessed h