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Rob McMillan
Works at Silicon Valley Bank
Attended California State University, Sacramento
Lives in Napa Valley, Napa, CA
318 followers|1,427,093 views
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Rob McMillan

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Video Replay of the 2015 Tasting Room VideoCast and chat with responses. Pull up a conference room table and watch with your DtC staff.
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Rob McMillan

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This is one of the most popular events annually - a gratis live interactive discussion among industry professionals talking about the Direct to Consumer, Tasting Rooms, and Club chanels. Its all supported with results of the Annual Tasting Room survey which this year yielded close to 800 wineries responding. Sign up for the May 12th event here.
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Rob McMillan

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The most popular annual blog, showing what privately held wineries earned last year. Is it more or less than a 10% pretax return?
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Rob McMillan

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Should You Ever Discount Your Wine?
  I'm betting nobody knows who Thorstein Veblen is. You have to be a little cockeyed to know him; be a Jeopardy Champion, enjoy thumbing through pictures of people who look like axe murderers, or you are an economist with little to do with your free time ex...
  I'm betting nobody knows who Thorstein Veblen is. You have to be a little cockeyed to know him; be a Jeopardy Champion, enjoy thumbing through pictures of people who look like axe murderers, or you are an economist with li...
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Rob McMillan

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The politics of tasting rooms are heating up.
  There is a bit of a standoff taking place in parts of wine country. No the battle isn't with the Federales; the ABC, CDFA, BOE, TTB, or FDA each of whom have a regulatory role in the wine business. The wine business is ...
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Rob McMillan

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Great news for the Wine Business!
   Its fair to say that I've been involved in the wine business for a long time. I'm old enough to remember Italian Swiss Colony Wine commercials in the 60's,the Judgment of Paris in the 70's, the wine cooler craze in the 8...
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Have him in circles
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Rob McMillan

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Replay of 2015 DtC VideoCast + Chat
Another live videocast is in the can and has already hit summer re-runs on YouTube. Somebody will soon be sending you some popcorn for you to pare with a pinot gris, then settle in with your tasting room colleagues to review the findings of the Wine Busines...
Another live videocast is in the can and has already hit summer re-runs on YouTube. Somebody will soon be sending you some popcorn for you to pare with a pinot gris, then settle in with your tasting room colleagues to review ...
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Rob McMillan

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SVB Direct to Consumer Live VideoCast
  Live Video Conference:   Tuesday, May 12, 2015 9:30 a.m. – 10:30 a.m. Pacific Time   Please
join us for an interactive video discussion of Silicon Valley Bank's 2015
Tasting Room Survey. This promises to be a lively conversation as SVB's   Rob
McMillan   ...
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Rob McMillan

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Is discounting a good idea? Which region discounts the most and the least?
  I'm betting nobody knows who Thorstein Veblen is. You have to be a little cockeyed to know him; be a Jeopardy Champion, enjoy thumbing through pictures of people who look like axe murderers, or you are an economist with li...
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Rob, ha, guess I'm a geek. Wrote about the idea of Veblen Goods and how they apply to the wine trade way back in July 2009 in my long forgotten Think Wine Marketing blog (The wake-up call)🍷
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Rob McMillan

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Should You Ever Discount Your Wine?
  I'm betting nobody knows who Thorstein Veblen is. You have to be a little cockeyed to know him, be a Jeopardy Champion, enjoy thumbing through pictures of people who look like axe murderers, or you are an economist with little to do with your free time ex...
  I'm betting nobody knows who Thorstein Veblen is. You have to be a little cockeyed to know him, be a Jeopardy Champion, enjoy thumbing through pictures of people who look like axe murderers, or you are an economist with li...
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"Conspicuous consumption?" Read him in my more radical youth

Sent from my iPhone
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Rob McMillan

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How Important Are Tasting Rooms to Success?
  There is a bit of a standoff taking place in parts of wine country. No the battle isn't with the Federales; the ABC, CDFA, BOE, TTB, or FDA each of whom have a regulatory role in the wine business. The wine business is being pressed from an incredible num...
  There is a bit of a standoff taking place in parts of wine country. No the battle isn't with the Federales; the ABC, CDFA, BOE, TTB, or FDA each of whom have a regulatory role in the wine business. The wine business is ...
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Rob McMillan

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W20 Group and VinTank Settle Down
   Its fair to say that I've been involved in the wine business for a long time. I'm old enough to remember Italian Swiss Colony Wine commercials in the 60's,the Judgment of Paris in the 70's , the wine cooler craze in the 80's, and the VinTech fraud that ...
   Its fair to say that I've been involved in the wine business for a long time. I'm old enough to remember Italian Swiss Colony Wine commercials in the 60's,the Judgment of Paris in the 70's, the wine cooler craze in the 8...
1
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Hi am Janet actually new here would like to get to know much about each other thanks and hope to hear from you soon
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People
Have him in circles
318 people
Robert Verant's profile photo
Christopher Dunagan's profile photo
Mark Norman's profile photo
Wayne Kelterer's profile photo
Iris Rutz-Rudel's profile photo
Eric LeVine's profile photo
Katherine Cole's profile photo
Maurizio Aguglia EssenzialmenteVino's profile photo
Chris Campbell's profile photo
Work
Employment
  • Silicon Valley Bank
    Founder, 1990 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Napa Valley, Napa, CA
Story
Tagline
Wine Banker on the West Coast.
Introduction
Silicon Valley Bank: Bankers to the US Fine Wine Industry. Wine Banker, Econ/Bus Analyst, Speaker, Father of 2, a little messy but have clean nails.
Education
  • California State University, Sacramento
    BS Business/economics, 1979 - 1981
  • Santa Clara University
    MBA, 1984 - 1987
Basic Information
Gender
Male