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Rob McMillan
Works at Silicon Valley Bank
Attended California State University, Sacramento
Lives in Napa Valley, Napa, CA
391 followers|2,499,391 views
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Rob McMillan

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Can boomers continue to be the dominant consumers of wine? While I'd like to think they will eat, drink and be merry forever since I am one, of course the answer is no. Join me for a live videocast Wednesday for a discussion of the State of the US Wine Business.
The title of this piece is the question all wine companies should be asking today, because boomers are the dominant cohort across all price points above $14. Can they continue to buy your wine? I've been saying for nearly...
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Pointing out changing pricing dynamics with a plug for yours truly.
Premiumization is not the reason for the decline in wine quality; blame the producers.
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Presidential Politics from Europe and the SVB Annual Wine Conditions Survey
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Reading the press, tourism is something to be feared, at least that's what the press reported in 1972.
Is tourism a problem? It depends who you ask, but it's impact has been feared and debated for a very long time as an issue. Even way back in 1972 when many of us were still living life in black and white, and cable was part o...
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For premium and luxury wine producers, what are you going to do to market to Millennials? Clearing up the confusing landscape in the final of a three part series.
This is the third of a three part series: Part 1, Part 2 If millennials are narcissistic, lazy, and entitled as described in the press, you will need to come up with some new marketing tactics. So instead of giving them a ...
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Are Millennials even real? There is growing discussion their over-hyped portrayal as digital natives isn't useful in differentiating their social behaviors from others. How will we then market wine to them?
Authenticity. Only for millennials? Just the Facts Millennials are the most engaged and socially connected generation of all cohorts. They demand sustainability and authenticity in their products. Socially responsible and...
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The SVB Annual Wine Report will be released Wednesday January 18th with a live videocast. Please sign up for the videocast, the report itself, and a video replay after the live event.
Most of the wine business has already developed their strategic plans for 2017 and is starting to execute. The plans had to be put together using history as a guide, laced with a hint of a best guess. That's just the way this...
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Have you ever had a bad experience at a luxury retailer? We had a HORRIBLE experience shopping at Louis Vuitton in Rome and share that, using it as thinking points for wine retailing.
I think there are lessons to be learned in life all the time if we are observant. Most of the time we learn from mistakes - own own mistakes which can be painful. But if we're smart, we acknowledge and learn from them. Occasi...
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Annual Wine Industry Conditions Survey ends this Friday
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The most popular annual post from SVB on Wine: How much do wineries actually make?
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Millennials might not be the Unicorn's we thought. They are growing up.
Desperate to find the secret of the millennial code, media and researchers have taken creative license over the past fifteen years which in the final analysis, hasn't provided the hoped for guideposts that would convert marke...
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Why would anyone market to GenX? They are so small and insignificant. They really don't matter. Let's talk about Millennials!
Let's talk about Millennials! How exciting is that conversation. Demographers and researchers are laser focused. It's a feeding frenzy at times because that's the growth and opportunity of future retail. Boomers are old news ...
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Tagline
Wine Banker on the West Coast.
Introduction
Silicon Valley Bank: Bankers to the US Fine Wine Industry. Wine Banker, Econ/Bus Analyst, Speaker, Father of 2, a little messy but have clean nails.
Education
  • California State University, Sacramento
    BS Business (Finance)/economics, 1979 - 1981
  • Santa Clara University
    MBA, 1984 - 1987
Basic Information
Gender
Male
Work
Employment
  • Silicon Valley Bank
    Founder, 1990 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Napa Valley, Napa, CA
Rob McMillan's +1's are the things they like, agree with, or want to recommend.
Premiumization, crappy wine, and what we drink
www.winecurmudgeon.com

Premiumization is not the reason for the decline in wine quality; blame the producers.

Annual DtC Videocast Tomorrow - Last Chance Signup
svbwine.blogspot.com

I'm not fond of looking at pictures of myself. It's even worse when I try and grab a screen shot like the above from last year's Tasting Roo

The 2016 Wine Market Council's Findings Are Wrong
svbwine.blogspot.com

WMC: "Millennials Consume 42% of all wine in America The Wine Market Council presented their annual 2016 roadshow in New York in January, an

Video Replay of the SVB Wine Report & Chat
svbwine.blogspot.com

The first part of the year has turned into a fire hose of new industry information in the wine business. Right after we released the State o

Final Signup: SVB Annual Report Release Thursday
svbwine.blogspot.com

Live Videocast 2016 State of the Wine Industry Thursday, January 21, 2016 9:30 a.m.–10:30 a.m. PT I expect this will be one of the most inte

What if you Discount Wine and Case Sales Drop?
svbwine.blogspot.com

Source: Nielsen Beverage It can be a little hard getting revved back up when the year starts. Truth be told, few of us are excited to jump b

Groundhog Day In Pennsylvania
svbwine.blogspot.com

I've just spent the past 6 weeks researching and writing the 2016 State of the Industry Report. It always sucks the life out of me because i

Picking A Side In the Napa Winery Fight
svbwine.blogspot.com

No it's not Monday when I normally post. I got inspired midweek from Tom Wark who wrote a piece yesterday in his Fermentation Daily Wine Blo

Bottle Prices Are Going Up in 2016
svbwine.blogspot.com

How much does this wine cost? The Annual Wine Conditions Survey is open and delivering interesting early information on supply, price, and m

Open: 2016 Survey of Wine Conditions
svbwine.blogspot.com

What's really going on in the wine business this moment? Can wineries raise prices? What's the supply situation in the Central Valley? Is th

Will a Stock Correction mean Lower Wine Sales?
svbwine.blogspot.com

One year ago Monday, I woke to a bit of a shaking. Having been 18 miles from the Loma Prieta Earthquake in 1989, I was experienced enough to

What? Locals Overwhelmingly LIKE the Wine Industry
svbwine.blogspot.com

Doesn't Everyone Hate The Wine Business? While Napa is the current poster child for the debate, whether Sonoma, Santa Barbara, Oregon, Virgi

250,000 Credit Cards Stolen in Wine Industry Hack
svbwine.blogspot.com

I've always thought the wine industry should be the most uninteresting industry for cybercrime. Wineries have lots of inventory to steal, bu

Replay of 2015 DtC VideoCast + Chat
svbwine.blogspot.com

Another live videocast is in the can and has already hit summer re-runs on YouTube. Somebody will soon be sending you some popcorn for you t

SVB Direct to Consumer Live VideoCast
svbwine.blogspot.com

Live Video Conference: Tuesday, May 12, 2015 9:30 a.m. – 10:30 a.m. Pacific Time Please join us for an interactive video discussion of Silic

Should You Ever Discount Your Wine?
svbwine.blogspot.com

I'm betting nobody knows who Thorstein Veblen is. You have to be a little cockeyed to know him; be a Jeopardy Champion, enjoy thumbing throu

How Important Are Tasting Rooms to Success?
svbwine.blogspot.com

There is a bit of a standoff taking place in parts of wine country. No the battle isn't with the Federales; the ABC, CDFA, BOE, TTB, or FDA

W20 Group and VinTank Settle Down
svbwine.blogspot.com

 Its fair to say that I've been involved in the wine business for a long time. I'm old enough to remember Italian Swiss Colony Wine commerc

Is Your AVA "Just Like Napa?"
svbwine.blogspot.com

On March 16th I was invited to be THE keynote speaker at the 21st Annual Central Coast Insights. OK ... maybe I was just "a" keynote speaker