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Liddle Ones
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Providing high quality value for money
Providing high quality value for money

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Data suggests that 5 or more sunburns in youth can increase lifetime melanoma risk by up to 80% and this risk should not be taken lightly. REALLY!!! this is an alarming statistic - ensure your little one is protected at all times!
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Studies have shown that vitamin D plays an important role in weight loss. So to help you shed the extra pounds you might have gained with your pregnancy - get supplementing before your baby arrives. This will not only help your baby but you!
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You’ve probably heard it a thousand times – drink your milk. In the future, you may also hear – take your vitamin D!
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Just a reminder - certain groups are more likely to be vitamin D deficient including the elderly, pregnant women, those who wear whole-body coverings, skin cancer patients, and infants born to mothers that are vitamin D deficient. It is so important to ensure your vitamin D levels are optimised during pregnancy - start taking a supplement before your little one is born!
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The American Academy of Dermatology does not recommend getting vitamin D from sun exposure or indoor tanning because the ultraviolet (UV) radiation from the sun and tanning beds can lead to the development of skin cancer," says Dr. Goldberg. "It is recommended that Vitamin D is obtained from a healthy diet, which includes naturally enriched vitamin D foods, fortified foods and beverages, and/or vitamin supplements". Staying out of the sun is even more important for babies due to their super sensitive skin - which is why the recommendation is for them to get their daily dose of D from supplementation - to ensure they are getting the correct daily dose!
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Vitamin D - 600 international units per day in pregnancy - helps build your baby’s bones and teeth; helps promote healthy eyesight and skin. Don't delay in getting your daily dose of D so your little ones gets the best start in life!
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A study published in 2013 showed that in Britain, where rickets largely disappeared in the 1950s with mass programmes to give children cod liver oil, the disorder was on the rise, with the number of reported cases of rickets in hospitalised children increasing from 183 cases in 1995 to 762 cases in 2011. Now that is alarming...
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More work is needed to target mothers and their children at risk of rickets for Vitamin D supplementation, say researchers who have drawn a link between deficiency and children identified with the serious bone growth disorder. Don't be on the target list - supplement your little one!
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With an aim to sensitise doctors on the problems arising out of deficiency of Vitamin D, the Indian Medical Association has taken up a campaign – Rise & Shine.

Vitamin D deficiency can have a serious long-term impact on a person’s health, making them vulnerable to diseases such as heart attacks, diabetes, and cancer.

Further, over 80 percent of India's population are vitamin D deficient.

“In a State that enjoys abundant sunshine for most of the year, it is surprising that over 80-90 per cent of the population suffers from Vitamin D deficiency. There are several reasons for the widespread nature of Vitamin D deficiency among Indians, including consumption of a prominently vegetarian diet, overall sun-shy behaviour, long hours spent working in indoor spaces, and dependence on cars as modes of transport even while commuting short distances.

Surprising???? Not really - the importance of Vitamin D is undervalued - ensure your little one gets their daily dose of D!
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Sunshine won’t suffice as only vitamin D source during pregnancy. Even in one of the world's favorite places to catch some rays -- the Mediterranean -- low levels of vitamin D are common during pregnancy, according to a new study.
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