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Dale Lovell
Works at Content Amp
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Dale Lovell
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Help write a leading book on Social Media

Great news! 
 
We are working on a new crowd-sourced Social Media book and we would absolutely love for you to get involved. 

Please continue reading, this is all at no cost :)
 
"Understanding Social Media" will be an online and offline book published by Kogan Page in January 2015. It is edited by Damian Ryan, the author of the successful "Understanding Digital Marketing" which is now no. 1 on Amazon. 
 
The book is a collaborative writing project and it will have contributions from various networks, agencies and brands all over the world! We are GLOBAL.  

It will be published offline and online in USA, UK and India in January 2015. Total sales expected to be approximately 10,000 copies and this is targeted at beginners to mid-level digital marketers. 
 
We would like YOU to be a part of it, too. We need anything from a Tweet to an article of about 1000 words on one of the topics below: 
 
•Getting started – how to create a compelling social media programme
•Understanding the stakeholders – blogs v networks v major Web 2.0
•Rules governing the relationship between search and social
•How to budget for social media activities
•How to measure success and how to set KPIs
•Understanding social media ROI – what matters and what doesn’t
•Why social media is central to Customer Experience
•How to build a social media team – how to pick the right suppliers
•Analytics, CRM software, creating a social media dashboard….
•Understanding the relationship between Online PR and Social Media
•The future for social media and the vastly changing landscape
•Risk assessment and risk management in social media
•Supplier Index - Send your details to be included in the Social Media supplier index. 
 
We are also looking for amazing international case studies, wins, but also failures in the Social Media industry, to include in the book and on our website. Maybe you have some you could share? 
 
Read more here.
 
Please email silvia@gogadm.com with the subject you'd like to write about.
 
Remember, we need to get all the materials by August the 10th. 
 
Don't miss out! 
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Dale Lovell
owner

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'Two million heads are better than one'

GADM is the world's premier collaborative community for digital marketers to learn, connect and prosper together. If you work in digital marketing please visit and sign up for this website now. There are some great collaboration projects coming soon - get involved early: http://gogadm.com/
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Please help share this great new digital marketing project from +damian ryan 
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Dale Lovell
owner

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One question that continually comes up in meetings we have with agencies and advertisers when discussing native advertising is: is this...
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Dale Lovell
owner

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Just published a blog post looking at some common Content Strategy acronyms - have a nagging feeling that I've forgotten something obvious!
Content strategy is one of the most interesting and rewarding areas of digital marketing. From a channel perspective it sits across customer experience, social media and organic search. From a customer perspective, the content we create, in words, pictures and video, is very often how consumers ...
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Dale Lovell

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NATIVE AD SPENDING TO INCREASE THREEFOLD BY 2015. Advertisers are warming up to native advertising fast as tangible benefits and impressive results for businesses and brands make it a valuable complement to any publishing strategy. With a threefold increase in spending forecast to occur between ...
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Dale Lovell

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Is content quality going to become an increasingly important metric for digital marketing success? Brands are becoming publishers, but are publishers doing enough to become brands? 
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Prediction 3: PREDICTION THREE – NATURAL SELECTION OF CONTENT

"We have all heard of Darwin and his theories of natural selection. I believe the same applies to the Internet and is now leading to massive investment in the content arena. This can be supported by the development of some amazing businesses around the world who are making content generation and content distribution a force with which to be reckoned." - anyone in this community disagree? What will drive content growth in the future? 
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Dale Lovell
owner

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The 2014 State of Native Advertising Poster (Now Available)

The results for our recent native advertising survey are in and our designer +Lauren Mancke turned them into an elegant poster.

You can read commentary on the results and grab the  poster here: 
http://www.copyblogger.com/native-advertising-2014/

We are driving all comments here: 
http://goo.gl/1WHs4b
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Have him in circles
291 people
Vo danny's profile photo
Mike Teasdale's profile photo
Gimme Dosh's profile photo
Matt Gentile's profile photo
David Law's profile photo
汪京涛's profile photo
Netleadz's profile photo
Celia Garcia's profile photo
John Edden's profile photo
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  • Content Amp
    Publishing Director, present
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SEARCHNEWSDale. Posted by SEARCHNEWSDale in Guest Post on 09 Apr 2013 at 09:00am. 09 Apr. 0 comments. Looking to maximise the power of the c