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Dale Lovell
Works at Content Amp
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'Two million heads are better than one'

GADM is the world's premier collaborative community for digital marketers to learn, connect and prosper together. If you work in digital marketing please visit and sign up for this website now. There are some great collaboration projects coming soon - get involved early: http://gogadm.com/
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Please help share this great new digital marketing project from +damian ryan 
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Just published a blog post looking at some common Content Strategy acronyms - have a nagging feeling that I've forgotten something obvious!
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Dale Lovell

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Hi All, I wrote a blog post for Econsultancy this week about the changing shape of digital marketing and content marketing. I wrote about psi-shaped content marketers, using the image below to illustrate. I was wondering what anyone else thought about my idea?
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Thanks for the feedback Ryan. Have a great weekend.
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Dale Lovell
owner

Discussion  - 
 
 
The 2014 State of Native Advertising Poster (Now Available)

The results for our recent native advertising survey are in and our designer +Lauren Mancke turned them into an elegant poster.

You can read commentary on the results and grab the  poster here: 
http://www.copyblogger.com/native-advertising-2014/

We are driving all comments here: 
http://goo.gl/1WHs4b
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Dale Lovell
owner

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Hello All. I am writing a chapter on content for the next edition of the best-selling Understanding Digital Marketing edition. I am looking for comments/quotes from anyone on:

1). The value of content for SEO
2). The value of content for Social reach
3). A quote or two summarising how good the Red Bull Man from Space event was as a content marketing strategy
4). Thoughts on Coca-Cola's content strategy?
5). Tips for small businesses looking to create content for the first time.
5). How important a content strategy/calendar is for content marketers
6). Any additional comments on the future of content - Native, etc

I do not want lots of long copy here just a few easily digestible quotes/comments for the copy would be great. Plus you don't have to answer all of these.

 If you could include your company, job title etc that would be great too. Many thanks everyone.
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Have him in circles
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  • Content Amp
    Publishing Director, present
Dale Lovell's +1's are the things they like, agree with, or want to recommend.
Staff
www.moreaboutadvertising.com

For all the chatter around native advertising over the past year or so, accelerating as we moved int...

Adyoulike announces major UK acquisition to create European leader in na...
www.themarketingblog.co.uk

London, 11 April, 2014: Adyoulike, @Adyoulike the French native technology platform and network, has announced today that it has acquired Co

London unlocked: Savvy visitors find luxury London accommodation through...
www.hellomagazine.com

Discover luxury accomodation in London through Kippsy, a collaborative accommodation website which taps into the current trend of the sharin

Cheap holidays 2013 | All Inclusive Deals |
www.lowcostholidays.com

Search for cheap all inclusive holidays, last minute deals & city breaks on lowcostholidays.com. Get low deposits & huge discounts. Book now

Content marketing: welcome to the world of Fast-Moving Consumer Content ...
econsultancy.com

As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an e

Home Gaming Competition – Game Informer
www.gameinformer.com

Calling all gamers! Are you the king of the jungle when it comes to creating the ideal gamer’s paradise? Do your friends and family complime

Moorfields Corporate Recovery LLP
plus.google.com

Corporate Recovery Specialists - providing Restructuring & Insolvency Services including Company Voluntary Arrangements

The rise of the psi-shaped content marketer
econsultancy.com

Modern marketers have to juggle many disciplines and wear many hats in order to succeed.

Content Strategy in 2013 - Digital Marketing - Matt Freedman
www.mattfreedman.com.au

A content strategy needs to be part of any contemporary digital marketing strategy, but what is a content strategy?

Why the Bible is the only content marketing guide you’ll ever need
econsultancy.com

There are 773,692 words in the Bible. It is one of the most read books of all time. The content message in the Bible is everywhere. We all k

Why the Bible is the only content marketing guide you’ll ever need
econsultancy.com

There are 773,692 words in the Bible. It is one of the most read books of all time. The content message in the Bible is everywhere. We all k

Introducing the Modern Marketing Manifesto
econsultancy.com

There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisat

Top 25 Inbound Marketing Articles of the Week: April 19, 2013 – UpCity
upcity.com

http://www.dreamstime.com/stock-image-social- Crazy stuff going on in the world this week. The news is packed with the latest details on the

Content marketing in 2013: what the experts think
econsultancy.com

Since the launch of our Content Marketing Survey Report, produced in association with Outbrain, the topic has continued to fuel discussion t

Content marketing in 2013: what the experts think
econsultancy.com

Since the launch of our Content Marketing Survey Report, produced in association with Outbrain, the topic has continued to fuel discussion t

PR Newswire UK: The Content Marketing Landscape Revealed in Infographic ...
www.prnewswire.co.uk

LONDON, April 15, 2013 /PRNewswire/ -- Content marketing agency Content Amp has today (Monday 15 April, 2013)...

SEO: Why attention-grabbing headlines are crucial in online web content!
www.uk2.net

SEO: Why attention-grabbing headlines are crucial in online web content!

Publishing online: expert content tips | Analytics SEO
www.analyticsseo.com

SEARCHNEWSDale. Posted by SEARCHNEWSDale in Guest Post on 09 Apr 2013 at 09:00am. 09 Apr. 0 comments. Looking to maximise the power of the c

Developing a coherent content strategy
www.guardian.co.uk

Content marketing is all about the creation of good content that attracts and engages with a target group; it is about communicating with cu

The changing face of narrative in content marketing and campaigns
econsultancy.com

The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren't doing it, the mon