Profile cover photo
Profile photo
Dirk Jan Nijhuis
Online Marketeer & Mobile Geek looking for a position
Online Marketeer & Mobile Geek looking for a position

Dirk Jan's posts

Post has attachment
BMW short film The Hire: beat the devil  

Post has attachment
Lenovo komt in juni met 27inch tablet; handig als keukentafel

Post has attachment
Business Insider: Google+ is groter dan Twitter 

Post has shared content
A Custom Analytics Report To Identify Testing Opportunities

To get started with website testing and landing page optimization you need something to test. In the old days (2009) we would look for landing pages with a high bounce rate and test those pages.

But that's a very one-dimensional view of the world. External traffic sources land on different pages. And we need a better metric than just bounce rate. Let's also consider conversion rate to help us understand the impact of a landing page. We need a multi-dimension, multi-metric approach.

I created a custom +Google Analytics report that shows landing page, conversion rate and, if you're an ecommerce site, transactions and revenue.

Click here to add the custom report to your analytics account:

You can view the traffic sources for each landing page a couple of ways.

1. Start by adding a secondary dimension of source/medium (or campaign).

2. Look for combinations that have >30% bounce rate and low conversion rate

Or, you can click on the name of a landing page to view the traffic sources for each page. (You can continue to drill deeper and look at referring keywords as well).

Remember, change this report to include your specific conversion events.

Please let me know what you think!

Post has attachment
Back in 1967 an Adman called James Nelson made a film predicting 2017

Post has attachment

Post has attachment
Foursquare Replacing Check-in Data for more API data, gamification element not engaging enough?

Post has attachment
Research shows that intimate personal attributes can be predicted with high levels of accuracy from Facebook Likes.  

Post has attachment
Landor's view on the future of agencies "Clients need help from communications professionals who get the whole picture" 

Post has attachment
Wait while more posts are being loaded