How to thrive on the new Google+.
(Read my column: http://goo.gl/KfT7qj
Over the past year, Google has completely transformed what Google+ is, who it's for and how it works. With the redesign, they have affected the best tactics for leveraging the social network for professional networking and personal development.
For the first four years of its existence, Google+ tried to be an all-purpose social network, content discovery engine, communications tool, photo management and editing site, and much more.
Now Google has completely changed what Google+ is all about. And the transformation opens up a new opportunity because Google+ is a new social network, again.
What does this mean? First, let's review how Google transformed Google+ into the opposite of what it used to be. Then, I'll tell you how to leverage the new Google+ for building professional knowledge, contacts and fans: http://www.baselinemag.com/social-media/how-to-thrive-on-the-totally-transformed-google.html#Google+