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Luigi Matrone
e-business Institute CEO & Smarterchains Co-Founder: eBusiness Digital Transformation | Retailing | Industry 4.0 | Speaker & Trainer
e-business Institute CEO & Smarterchains Co-Founder: eBusiness Digital Transformation | Retailing | Industry 4.0 | Speaker & Trainer

Luigi's posts

The e-business institute team is today in London at the Brandbank meeting on "Mobile-friendly Hero Images: What good looks like" to discuss with industry leaders how to improve the shopping experience.

Contact us to discuss how to adapt the Unilever-Cambridge study to your category.

#MobileUX #eRetailers #Content #eCommerce

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Personalization & Fashion might soon become a reality with the pilot between a startup, H&M and Google. #NoIndustryIsImmune

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YouTube launches YouTube Labs to offer brands and agencies access to their top content producers.

Google uses most of its products as a Platform, often connecting Demand and Offer with no direct exchange of money but rather to generate revenues from the consequences of those actions.
In this case, YouTube will make money through the ADV revenues that brand will put behind the newly, relevant content created with YouTube celebrities.

Another Watch-Out for agencies.

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Amazon is testing drone delivery in the UK. Is 2016 the year ZERO of fast, human-less, last mile, delivery?

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Join our team of talented Business Transformation Consultant and help large multinationals in their digitization journey.

Check the Job Application inside the Application Form!

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Reminder: a friend is looking for a Managing Director Health & Nutrition industry. If interested write to

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A friend of mine is looking for a Managing Director for an exciting, challenging and high-potential startup in the health & nutrition industry.

I'm helping him find the right profile. Please read the description and forward it to your connections that might be interested.

We are looking for people that are willing to relocate to one of Europe's top start-up locations.
A strong entrepreneurial profile, ability to get going and navigate complexity, operational discipline and the willingness to grow a business from the beginning with a highly qualified support are only some of the characteristics that we are looking for.

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Presidente del Consiglio Matteo Renzi: Fermiamo la violenza sugli animali - Firma la petizione! via

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Don't forget to apply for our Digital Analytics Consultant position. Still 1 week to go before application closes!

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Facebook has taken a clear direction by adding Instagram to the Social channels that have the "sales" option enabled.

Consumers can't directly buy from the ads (yet) but the move of what once was a Social Media company is clear and from here the road to capitalising on the big money behind Media and eCommerce is in descent.

What does this mean for brands & retailers?
If you have already a Direct To Consumer store you must be testing these ads right now. For retailers this is even more obvious although doing this in partnership with brands might reduce the cost of testing.

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