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Theresa Quintanilla
Works at Steady CRM
Lives in Houston
259 followers|62,946 views
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New blog post shows surprising issues around managing customer loyalty. 
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You don't need Likes... you need action.
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Theresa Quintanilla

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New blog post about competition
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It's the 10th anniversary of my blog on Typepad, although I've been blogging longer. Not as long as Anil Dash, whose perspective is very valuable. "Blog hot."
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Theresa Quintanilla

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In the fall of 1995, Fast Company magazine arrived in my mailbox with the cover that said, "Work is personal. Computing is Social. Knowledge is Power. Break the Rules."

It was a breakthrough moment for me, frustrated by my corporate career and trying to figure out how to make work more meaningful.
For me, work is personal expression. My purpose is to pull personal relationships into the front of business. I couldn't have figured that out without releasing my creativity. And it will take every ounce of creativity I have to realize my purpose.

Yes Magazine: 10 Things Creative People Know, 2014-Apr-11 by Peggy Taylor and Charlie Murphy (via DailyGood.org) http://www.yesmagazine.org/issues/education-uprising/ten-things-creative-people-know

"Creative expression opens the door to the inner world of our imaginations. It is here that we make meaning of our lives. It is here that motivation takes root. The more creative we are, the more capacity we have to imagine what's possible and make those visions real....
All life is interconnected and full of purpose. There is, as teacher and philosopher Parker Palmer says, a hidden wholeness in each of us waiting to emerge. Discovering our unique purpose is one of the great adventures of life."
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In her circles
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When customer loyalty is being destroyed by co-workers...
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Theresa Quintanilla

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New blog post sharing a great quote from Quinn Norton
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New blog post from Steady CRM
Most businesses plung into a loyalty program with their most frequent or biggest customers. Although it's not a mistake, there are pitfalls in this approach. We may discover that our biggest customer is only accidentally our customer--a big cause for concern on many levels. Before we invest in in a loyalty program, we check our most important customers to find out WHY they are using our services. In the first place, we'll discover whether or not ...
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Theresa Quintanilla

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New blog post on sales management includes link to David Meerman Scott's New Rules of Selling...
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Sometimes I feel run ragged from keeping up with all the different groups I belong to. But instinctively, I know that have a wide range of connections is vital to growth. Focus is important but limiting. We have to position ourselves to grow in new directions.

Edge Perpsectives: Where Do You Stand? The Shifting Ground of Strategy, 2014-Jul-29 by John Hagel:

Where you’re positioned in expanding business ecosystems matters a lot. If you’re on the periphery, with few connections to players in the fragmented part of the economy, good luck.  If you’re at the center of a growing cluster of relationships where more and more participants are seeking to connect with you, now you’re in a great position to drive the economies of scale and scope that will make you one of the winners in concentrating parts of the economy.

http://edgeperspectives.typepad.com/edge_perspectives/2014/07/where-do-you-stand-the-shifting-ground-of-strategy.html
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Signing up for Gagein. I had very good experience using this service for MosquitoZone
Gagein helps salespeople sell more by providing free real-time news that pinpoints when and why their prospects are most likely to buy. Get a FREE account today.
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People
In her circles
262 people
Have her in circles
259 people
Wes Gamble's profile photo
Ghassan Sawan's profile photo
Joe Nieto's profile photo
Brooke Browne's profile photo
All My Sons Moving & Storage's profile photo
Matt Johnson's profile photo
Columbia University Club of South Texas / Houston's profile photo
joycejbcuttinup barker's profile photo
Vicki Powers's profile photo
Work
Occupation
Marketing communications and loyalty programs
Skills
CRM, Email marketing, loyalty, marketing management
Employment
  • Steady CRM
    Founder, 2014 - present
    Started a firm to help companies clone their best customers. Currently developing a membership loyalty program for the Columbia University Club of South Texas
  • MosquitoZone Corp.
    Marketing Manager, 2011 - 2013
  • QViews
    Owner, 2001 - 2011
Basic Information
Gender
Female
Other names
QViews
Story
Tagline
Passionate about innovating new systems to build customer loyalty
Introduction
Loyalty expert, marketing innovator, system designer
Bragging rights
Co-Founder, Houston Summit for the Creative Economy
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Houston
Previously
New York City - Chicago - Fort Worth
Contact Information
Work
Phone
(281) 433-2302
Email