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Gregg Blanchard
Attended Utah State University
258 followers|12,605 views
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Gregg Blanchard

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The great ski brand challenge: can you name these 40 ski resort logos?
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Gregg Blanchard

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The painfully obvious thing that drives ski resort social media uber-engagement.
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Wednesday is my day to suggest ideas instead of just analyze. Today, my inspiration comes from slot machines and Netflix: is this the ultimate ski vacation planner?
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When I looked at the industry social stats after this morning's data pull I saw that total combined Facebook fans for all North American resorts had reached 3,000,000 sometime yesterday evening. Pretty impressive number.
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When I see "Got Milk" posters (ads) in school cafeterias and Monster Energy rails in terrain parks, and can't help but ask the question - how can ski resorts tap into this concept of free branded gear = advertising? A few thoughts / ideas.
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Gregg Blanchard

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Not too shabby of stats for our friend G+.
 
The data looks good, Google+ is hot!
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Facebook check-in stats are going crazy! I'm wondering if they are finally getting all the duplicates combined. For example, the API says +Blue Mountain Resort has 9,735. On their page that number is 118,432! Watching this one closely...anyone know what's up?
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Gregg Blanchard

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This has been in the works for about a month and a half now and the results are really interesting: a first-of-its-kind, ski resort specific study on the actual reach of social media.
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Switchback Entertainment does it again with this awesome learn-to-ski video at +Whistler Blackcomb - http://vimeo.com/34687342
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I'm not a big photo sharer or photo filter user, but the momentum behind this app is hard to ignore. Simple question today is: should you post all of your resort's mobile pics through Instagram?
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We just passed 1,000 followers on Instagram - we're huge fans.
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Have him in circles
258 people
Kiley Newbold's profile photo
Nick Lambert's profile photo
Education
  • Utah State University
    MS - Instructional Technology, 2009 - 2011
  • Utah State University
    BS - Marketing, 2004 - 2008
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Marketer, snowboarder, SlopeFillers editor, soccer fan, and cycling addict.
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Married