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Orchid Box
International Online Marketing Agency
International Online Marketing Agency


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Strategic advice can nurture and develop any flourishing business and the Growth Vouchers scheme will help you find and pay for it. The UK Government is helping businesses just like yours to access this important tactical advice by match-funding up to £2,000 towards the cost. 

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Getting your business recognised as a brand on Google is a big deal and can take a fair bit of effort, though once achieved it will help grow your business and vastly increase brand awareness . Google's expansive and dominating network allows visibility to people all over the world from a multitude of demographics. With over 300 million active Google+ users and more than 1 billion unique YouTube visitors each month, it’s a network that every business should take advantage of to promote their brand and raise awareness.

Previous case studies show that being recognised as a brand across Google's platforms has resulted in a 400% increase in views, a 340% increase in daily comments and a 275% increase in daily re-shares. As well as a 110% increase in average visitor engagement. 

So how do you get recognised?

There is no certain way to become recognised as a brand but there are numerous ways to encourage Google to recognise it, many of which are covered on Google's brand information page. All of the suggested methods involve extensive use of many of Google's platforms, including YouTube, Google+ and AdSense. 

The Best: Google+

As expected Google+ is the premier way to raise awareness about your brand, and its increasing integration with the rest of the Google platform makes utilising it a no-brainer. To start off you should create a Google+ for your business, verify the page and then claim your vanity URL - this helps people remember how to get to your page. You can then link your Google+ page to your YouTube account to further increase your reach across the network and then add a Google+ badge to your website to receive, on average, a 38% increase in followers. Additionally, if your brands' online presence is strong enough your profile appears in search result pages (shown in the photo attached) when your company or brand is searched.

Once created, a good Google+ content strategy is vital to raise awareness about your brand and create communities to help build your online audience. Posting quality content through Google+ is ideal due to it appearing in organic search results, encouraging users that you are a business of substance and have a face behind the digital wall. Additionally, using #hashtags on your content will give users searching that a stream of related Google+ posts and expose your content to a wider audience. Popular hashtags gain higher visibility in search results and include mentions across a number of platforms not limited to Google+, including Twitter, Tumblr and any other kind of blog post. By starting a trend across more than one of these platforms your brand will start trending in search results and gain much higher visibility. 

To find out more about how to improve the visibility of your brand online and in Google search results specifically, give Frank a call on +44 20 7097 8906. Frank is the founder of Orchid Box, a online marketing agency based in London.
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Google recently announced that they have starting using HTTPS as a ranking signal in their search results. This comes after news they called for "HTTPS everywhere" in order to attempt to make the internet safer, at the recent Google I/O in June. 

The decision to use HTTPS as a ranking signal was likely backed by Google's desire to make their services safer and more secure, this therefore having a knock-on effect for the internet as a whole. 

In the past Google has taken similar steps to improve internet security by placing a strong HTTPS encryption on all of their services by default. This includes Google Drive, Gmail and Search and gives anyone using these services a secure connection to Google. They have also created guides and resources that explain how webmasters can fix and prevent security breaches on their websites. It is clear then, that security is something Google are passionate about as they move to make the websites their users access from their search engine more secure and safe. 
From a test signal Google experimented with, the results were positive. This test involved looking at whether website have encrypted their pages, and therefore created secure connections. As a search signal affects Google search result rankings, Google started using HTTPS as a ranking signal. 
At the moment, it isn’t a very significant signal affecting less than 1% of global queries, but this is purely so webmasters have that time to switch to HTTPS. Other signals such as high quality content currently carry more weight than HTTPS but Google have stated their desire to strengthen it over time in order to encourage website owners to start using more secure HTTPS connection.
HTTPS works by securing information via Transport Layer Security Protocol (TLS) and this provides three important layers of protection:
1. Encryption - encrypting the data that is exchanged so as to secure it from eavesdroppers. This means that while a user is browsing a website, no one can steal their information, track their activities across a number of pages or "listen" to their conversation.
2. Authentication - proving that your users communicate with the desired website. This protects against man-in-the-middle attacks and helps build user trust which translates into other business benefits.
3. Data integrity - prevents data being modified or corrupted during transfer, whether it is intentionally or otherwise, without being detected.

Getting webmasters on board with the switch to HTTPS might be a struggle for Google, but in order to help make the adoption of HTTPS easier they have given some basic tips and best practises in order to make the transition smoother and help avoid unwanted mistakes. Here are some of their basic tips to help you get started:
• Work out which kind of certificate you will need: single for a single secure origin, multi-domain for multiple well-known secure origins or wildcard for a secure origin with a number of dynamic subdomains
• Make sure you use 2048-bit key certificates
• Use relative URLs for resources that are present on the same secure domain
• Then use protocol relative URLs for every other domain
• Avoid blocking your HTTPS site from crawling by using robots.txt
• Allow the indexing of the pages on your site by search engines wherever possible; avoid the noindex robots meta tag.
With Google's desire to make their search safer, it is clear that adopting HTTPS is something that all webmasters should do, not only to protect themselves but also to help boost their rank in search results. By switching to a HTTPS connection, the benefit in search rankings webmasters will slowly increase as Google looks to steadily increase the weighting of HTTPS as a ranking signal. Switching to HTTPS is a relatively easy process, especially so with the availability of Google's own tips and best practises to ensure the transition is a smooth one, allowing your website to prosper, instead of encountering any problems. 
To find out more ways to improve your websites ranking in search results or if you just want a chat give Frank a call on +44 20 7097 8906. Frank is the owner of Orchid Box, a boutique marketing agency based in London.
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Over the years, we have seen plenty of WordPress hacks and thankfully they are usually fairly easy to diagnose. This bank holiday Monday we have fought a nasty one from a spammy website which opens up an adult chat as a pop up, under your site.

Just follow these simple steps to get rid of this nasty code injection:

1. The first thing you want to do is change your FTP (File Transfer Protocol) password, this is just an extra precaution encase your password has been comprised. Regardless it's always good practise to change your password on a regular basis, and may even help avoid more serious exploits from affecting you in the future.

 2. Next you want to disable SSH (Secure Shell) access to your server; this stops your server from sending or receiving encrypted data from WordPress to avoid any sensitive data like passwords being compromised or the code injection from spreading further.

3. Finally, you want to log in to your PHPMYADMIN and run the following query (click here for coding:

These two queries will remove the code that seems to be causing the exploit that is present on every page. The code was recording what the user clicked on, on each page and when they clicked it was opening up an adult chat under your site. By removing the code the pop up is no longer present and the code injection can be purged.

We can also use Majestic Neighbourhood Checker to check the sort of other sites hosted on the same IP to get an idea of any other sites that may potentially contain viruses to be aware of. 

Viruses, worms and trojan horses are all things to be vary of when using the internet as they are ever present online. In order to further protect yourself further from the threat these pieces of malware pose you should be wary using sites that you haven’t heard of or that look a bit dodgy and ensure you change your password on a regular basis, especially straight after any piece of malicious software has been dealt with. When you believe something might be infecting your website or your computer investigating it further and seeking help online are the best options for ensuring it doesn’t cause too much damage.
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Have you set up #Twitter Cards?

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The ever prominent presence of social media in online marketing presents a unique opportunity to open up new streams of internet traffic to ensure continued success. This reduces a reliance on Google-specific organic traffic, producing a more reliable and diverse online marketing plan. 

Companies are continually trying to make the most of all the social media platforms available to them and you do not have to look far to see that those who do it well reaps the rewards. Therefore any marketing tools that can be used on social media are widely sought after and anyone serious about their social media platforms will be sure to take advantage of these. There are a large number of such tools available at the moment, including paid for services like Facebook's promoted posts and Twitter's promoted tweets, as well as paid for ads available on both sites. 

However, there is one tool that is free and easy to use and helps drive social traffic to something greater. Twitter's "Twitter Cards" allow users to expand their tweets by adding extra features such as larger images, videos and product showcases. There are a number of different Twitter cards than can be used and they are suitable for a wide range of situations, these include promoting new products, showcasing a newly developed app or sharing a video or image. 


The different types

The wide variety of Twitter Cards available help to cater the kind of card used so the best consumption experience can be offered to the audience, a brief summary of each type and what they are most effectively used for will be given below.

Summary Card and Summary Card with Large Image

The summary card is the default card and includes a title and description with a thumbnail and Twitter account attribution. The summary card with a large image is similar to the standard summary card but features a prominent, large image (shown below).


Photo Card and Gallery Card

The photo card simply features a large photo next to the selected tweet; users can then click on this image to view a larger, higher quality version of the image. The gallery card highlights a collection of up to four photos instead of just one; again each photo in the gallery can be clicked to view a larger, richer version. 

Player Card

The player card is used to provide video or audio based media, similar to the image based cards. The video or audio based media can be played within the tweet but there is also a link provided to the original location of the content.

Product Card and App Card

The product card is the card of choice when looking to promote a product. The card is optimized for product information and displays the products' main details, as well as an image of the product and a link to where the product can be viewed (see example of a product card above). Similarly the app card is excellent at promoting new app downloads, displaying all of the relevant information of the app, as well as a description of what the app does and a link where the app can be downloaded. 

Lead Generation Card

Lead Generation cards (shown below) help to drive lead generation for your product or service by making it easy for people to express interest in any offers your business has available. Through a link provided on the card, users can sign up for offers, subscribe to emails and many other related activities. This makes it easy for users to express their interest in a product or service, increasing the potential outreach of businesses' offers.


Website Card

You can feature your website in a post using a website card in order to help drive click through traffic. The card displays an engaging image along with additional information about the website in order to try and drive even more traffic from Twitter to the linked website. By using the website card users will see more content about the site as well as a headline, instead of just the hyperlink that would be present in a regular tweet.


But surely they are hard to set up?

Actually no, the majority of the available cards can be produced by simply adding a couple of meta tags to your website, this allows your content to be linked and featured in the cards. After adding the meta tags you need to enter the URLs of the tweet you want the cards to appear on into a validator tool to be approved and once they have been approved the card will appear below your tweet. 

The more interactive cards require a bit more set up; this includes the website and lead generation cards. To set up these cards a Twitter Ads account is needed and from here these cards can easily be created. If it's all a bit confusing don't worry! Twitter's guide to Twitter Cards will give you a more detailed explanation of how to set up each card.

Once the cards have been set up you can actually review their performance using Twitter Card analytics, allowing you to see how you can improve key metrics such as app downloads, URL clicks and Retweets. The analytics also provides other useful information such as the number of impressions your cards have made and how many URL clicks, app install attempts etc. this lead to. 


Ultimately, Twitter Cards are an extremely useful marketing tool that can help drive your social media traffic, by making your posts stand out in a wall of text. The different types of cards available allow twitter cards to be catered to have different desired effects and are suitable for a wide range of situations. They can are powerful marketing tool that can drive engagement and action amongst users, while also being easy to set up and follow their progress. Hence, twitter cards are a tool that every company that has a twitter presence should use to further improvement their presence on social media websites.

If you are looking to more effectively use social networks sites such as Facebook or Twitter as a marketing platform, or just want to find out more about improving your online presence as a whole get in touch with Frank at +44 20 7097 8906. Frank is the founder of Orchid Box, a boutique marketing agency based in London.
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SumAll; The Multi-Media Social Networking Data Tool

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Wouldn’t it be nice to have all your data in one place? Whilst the various social media platforms obviously have their way of letting us know our figures, a more easily digestible analysis is often desired. SumAll provides a simple solution to this problem that is experienced by a number of online marketers. 
So what is SumAll?
SumAll is a free online software that links to pretty much all your social platforms - Facebook, Twitter, Instagram, PayPal, Google Analytics to name just five and there are 29 in total at your disposable. Once connected to the social media platforms of your choosing, you can then analyse and inspect the most important aspects of your data and combine these into one nifty interactive chart (like this one shown below).
Why is it different?
SumAll is different to other social media analytics software, like Google Analytics or Twitter Analytics, as it allows you to compare your Twitter to your Facebook and so and so forth. This allows you to better understand your users and which platform is really benefiting your business. Additionally, it's not a problem if you have multiple Facebook pages as you can track as many Facebook pages as you like. 
Drawing in data from everywhere can be confusing – SumAll keeps it in all in one tidy place. Rather than switching from your Facebook Reporting to your Analytics, you have core information right there and then.
Daily emails give you a summary of all of your social media platforms; this means you can always stay on top of your data without having to check your data every simple day. The produced reports are well presented and easy to understand, allowing you to quickly and easily find the data you are looking for, an example of one of these daily emails are shown below.
Where can I get this software?
Simply create your free SumAll account; it’s the usual email verification malarkey. Then when you first log in to your account you are asked to link to as many profiles as you wish. With 29 platforms available, there is no minimum or maximum – you tailor your social media findings to your business. You can always add more at a later date. 
Using this software may seem daunting at first but once you get the hang of the basics you will be able to view data from all of the social networking sites you linked to your account with ease.
How useful is the software in analysing data?
Whilst collating data across platforms has its uses, sometimes you need just an in-depth view of one. You’re not going to get a vast amount of stats (SumAll focuses on the most important elements over a wide breadth of platforms, rather than a more comprehensive about one), but you do have the options of looking at the individual stats from just one platform. 
With around 30 platforms, like we mentioned, you aren’t going to get a lot of complexity, but they’re looking into developing the tool further still and it’s always handy to get an overview of all your social media. 
When it comes to viewing the data you can download it to Excel or as a PNG, as well as the handy little daily update emails that get sent automatically.
Can I use it for my business?
This tool is perfect for small to medium sized businesses – your data from all your platforms is all in one place making it simple to compare and contrast – allowing you to produce more comprehensive and relevant reports.
Ultimately, SumAll is an excellent marketing tool that allows you to compare data from across up to 29 different social platforms in order to gain a better idea of how you are performing on each site. By being able to compare data across platforms you can identify the platforms you are most prominent on and formulate more detailed strategies around this. Using the software is easy once you learn the basics and data is easily viewable in graphs online or in Excel, as well as the useful daily updates which detail how you are performing on each platform. It is a vital tool to use for any business of any size to help formulate a more appropriate social media strategy by being able to compare performance across platforms.
Outreachr is an online marketing tool that makes it easy to discover new link building and PR contacts, giving you new ways to expand your online presence and raise awareness of your content. If you fancy a free demo or have any questions about Outreachr call Frank on +44 20 7097 8906.
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Local businesses take off with Google's new Pigeon update.

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When Googles' new Pigeon update was released on the 24th July it was met by mixed reactions with some experts saying that the results would be beneficial to them and others stating that they would not. 

With the update Google has moved to improve the distance and location ranking parameters and a greater emphasis has been placed on the searcher's location in search engine results pages. This improved focus will lead to more organic local results being shown, resulting in more useful, relevant and accurate local search results being provided.

Before the update was introduced the search gave some general results which were not necessarily local or relevant for the searcher as they were not in close proximity to the searchers current location.

After the update was implemented much more localised results are given, highlighting how the distance and location parameters have been improved and how Google have switched their focus to providing more relevant, local search results.

However, it has also been noted that local directory sites have been getting increased visibility and on occasion have been appearing above individual locations such as restaurants and hotels. A search for "London Hotels" brings back a list containing solely directory style pages in the organic results, with individual hotels not appearing until the second page of search results. Additionally, the update is known to have also fixed a problem with yelp results appearing below results for Google+ and other pages, even if the user specifically included "yelp" in their search query. 

Finally, Google has altered the way we carry out search, changing the way we see local results and how we use directory based sites to find the information we require. As a result of this some small businesses will benefit significantly from now being placed on localised results due to becoming more prevalent in the carousel and in Google and Google Maps search results, due to them being based in close proximity to the searcher's location. Other, larger business may get pushed out of search results due to the increased visibility of directory based sites, affecting their performance as a result of the new Pigeon update.

To find about more about search and Search Engine Optimisation (SEO) for you and your business give Frank a call on +44 20 7097 8906. Frank is the founder of Orchid Box, an online marketing company based in London.
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Facebook post reach is dwindling, are promoted posts the answer?

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A recent survey has shed new light on how effective Facebook is as a marketing platform, with worrying results. 58% of respondents had reported that organic outreach had declined and this is worrying news for any company looking to promote or raise awareness of their product or service on Facebook as it highlights that maybe it isn't the most suitable platform after all.

This downward trend in organic reach isn't seen across the board however, with 7% of respondents reporting that organic reach had stayed the same and 25% stating that it had actually increased. The survey also highlighted that organisations that post updates on their Facebook page on a regular basis were more likely to report that organic reach had either increased or stayed the same. 

It is clear therefore that Facebook is a useful marketing tool that can allow companies to reach wide audiences if used correctly. Facebook does have a feature in place to allow updates to reach an even wider audience where companies can opt to pay to produce "Promoted Posts". These promoted posts appear in the news feed, highlighted as "Sponsored" posts (shown below), as opposed to in the sidebar like all other Facebook advertisements, thus making them much more noticeable.
So are promoted posts the way to fully utilise Facebook as a marketing tool?

An example of a company that uses Facebook exceedingly well as a marketing tool is Zappos ( They have created a close-knit community for their loyal fans which includes over 1 million people and Zappos have ensured they keep their audience engaged by encouraging fans to interact with them.

Promoted Posts can however be useful to small businesses that have not yet developed a fan base significant enough to further increase reach substantially. A number of different companies have used one promoted post to penetrate or break into the market to raise awareness of their brand or a particular offer and this has allowed them to further increase their organic reach without the use of additional promoted posts. 

In order to achieve the best organic reach possible a constant presence on Facebook needs to be upheld, posting multiple times per week seems to be ideal. Promoted posts can be used as an effective tool to help raise awareness through reaching a much larger audience, considerably raising awareness, but are not always required to have a strong online presence. 

Orchid Box is an online marketing agency that specialises in PPC advertising and Search Engine Optimisation (SEO). 

For more information on organic reach in Google and how to raise awareness of your company give Frank a call on +44 20 7097 8906.
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